Maureen Manuel's Linkedin Analytics

With over eight years of experience in public relations, I am passionate about creating and executing integrated marketing campaigns that elevate the brand image and reputation of my clients. I have a strong background in marketing communications, social media marketing, and blogging, and I enjoy collaborating with diverse teams and stakeholders to achieve the best results. As an Associate PR & Accounts Director at Bridges PR, I ensured internal teams go beyond client requirements. I also practiced crisis communications for some of the clients. I also was part of the accounts of luxury brands such as FENDI, and FENDI Casa. With the FMCG brands, I led the teams for Grab Philippines (lifestyle only), IKEA Philippines, Cream Silk, Lifebuoy, and Neutrogena. At Castro Communications, I led the accounts of several consumer brands, such as GUESS USA, Toblerone, Cadbury, and Fujifilm Philippines. I was the point person for external stakeholders, such as the press, bloggers, and celebrities, to pitch and align my client's key messages and stories. I also supervised the PR plan execution with the PR and Account Executives, ensuring that the deliverables were of high quality and met the expectations and objectives of the clients. I contributed to the production and seeding of press kits, the facilitation of one-on-one interviews, and the creation and implementation of social media content. I leveraged my skills in marketing communications, social media marketing, and blogging to create engaging and compelling content that generated positive media coverage and increased brand awareness and loyalty.