Irving Frydman's Linkedin Analytics

A writer, PR and content marketing specialist, who understands what words need to accomplish. I draw from deep marketing fundamentals experience in B2B, including PR, marketing communications, and marketing operations. I help create Brand Salience: mental availability for the 95% who eventually move in-market. Upon going solo entrepreneur route, I completed my digital marketing certification at George Brown College (Toronto) in 2015. Immersing myself these days in marketing's transformation to product-led growth, including content and user experience. #saas #plg ⏩Something cool: 1. Launched the world's first disk array for the Fortune 500. 2. Made thin & light tablet PCs cool, before Microsoft and Apple came on board 3. Launched the number one document scanner brand in Canada. Virtually every hospital admin, doctor, pharmacist, and accountant has one today. ⏩Something different: 1. Supporting a renowned Buddhist monk for an educational symposium, promoting mindfulness meditation, and kindness to a global audience. 2. Working with an accessibility/inclusive design consulting firm that has has been on a United Nations world stage, advocating for the rights of Persons with Disabilities. 3. Teaching LinkedIn to various audiences, including First Nations, newcomers and other jobseekers. ⏩Something noteworthy: 1. Launched a Chinese networking products company in NA, creating visibility and consumer demand. 2. Increased visibility and sales for a top-tier #b2b rugged tablet manufacturer in public safety and industrial markets. 3. Directed a PR campaign for a small business scanner, reaching 48 percent of the Canadian population.