PSYKHE

Led complex data-driven projects: conducted requirements gathering, data analysis and user behaviour research to deliver actionable insights. Managed cross-functional teams, maintaining project documentation, product backlog, timelines, and budgets.

Key achievements:
Led product initiatives for 7 complex clients’ projects across finance, e-commerce, hospitality and government sectors
Increased team efficiency by 20% through the redesign and implementation of operational transformations, freeing up to 25% of time per employee

Additional:
Improved lead generation by up to 80% through successful management of website analytics, SEO/SEM campaigns, and marketing content strategies
Conducted training on User Story Writing, Prioritisation and public event ‘AI in UX Design’
Developed winning business proposals aligned with RFP and technical specifications

Product Manager & Business Analyst

Hexagon Agency

Managed design and development projects for multinational clients across 10+ countries, handling up to 6 concurrent projects. Led product roadmap development, backlog management, timelines, and budgeting while optimising internal processes.

Key achievements:
Increased project estimation accuracy by 25%, enhancing resource allocation
Developed marketing and sales dashboards for strategic planning and decision-making

Additional:
Led the team to win the RedDot 2021 Award for the TEDx NAUKMA project

Project Manager & Product Owner

Crello 

Led a Content Team of 10+ members, driving performance and achieving yearly objectives.
Initiated data-driven content planning by conducting user and competitor research, analysing user queries and behaviour, and crafting content strategy.

Key achievements:
Contributed to content assets database growth by 12% in 9 months
Hired and onboarded new content creators, ensuring effective contribution

Content Product Manager

Wine Bureau | goodwine

Led diverse team of 15+ experts to successful product launches and award-winning campaigns. Improved internal marketing operations, contributed to the design team efficiency, managing budgets, resources and vendor collaborations.

Key Achievements:
Increased design team efficiency by 30%, streamlining processes and documentations
RedDot 2019 Award for Loyalty Program campaign, demonstrating creative excellence.
Organised 5 large-scale offline festivals attracting up to 9K visitors

Additional:
Developed strategic partnerships with design vendors, averaging 5+ years of collaboration

Marketing Project Manager

Media Direction OMD

Planning and placing ad campaigns оn TV, preparing weekly reports on results of ad campaigns, planning strategy for the next week, evaluating results of promotional campaigns.

Media Planner

Crafted reports and analysed data to support research & media teams.

Junior Research Analyst

With over 8 years of experience, I excel at managing complex projects, analyzing product data and user behavior, and translating requirements into actionable, data-driven strategies. My talent lies in connecting business and user needs to optimize product strategies.

Taplio

Iryna Tokarchuk 🇺🇦's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Iryna Tokarchuk 🇺🇦's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Iryna Tokarchuk 🇺🇦's Linkedin Analytics