Isabel Lydall's Linkedin Analytics

After a 15-year career in brand marketing and insight leadership on some of the UK’s best-loved brands, I set up FMCG research and insight consultancy Curious to Clear in 2020.     Curious to Clear is now a fast-growing network of some of the best freelance talent in the industry. We combine senior client-side experience, practical brand strategy and top-notch research skills so that brand teams can confidently answer their biggest questions, get more customers, make better commercial decisions... and inspire change in their organisations.    I believe that brands win when the humans who buy and use them win too. Our job is to find those 'wins' and work out how to make them happen. And I believe that research and strategy development should be engaging, inspiring and effective in making change happen. Many marketers, strategists and business leaders have fallen out of love with research - our mission at Curious to Clear is to get people excited again, and show the huge transformative power the right insight can have for brands. Briefs we love to get: exploration, demand spaces, audience understanding, customer journeys, positioning, innovation, branding and comms.. and more. We also work with trusted expert partners across Nordic and Northern European markets. Brands and businesses I’ve worked with include: Arla, Aston Manor, Burton’s Biscuits, Capsicana, Divine Chocolate, Finsbury Food Group, Herbie Wilde, Jude, Itom, Little Dish, Mars, Sainsbury’s, Simply Roasted, Unilever and more. Know you need something but not sure what? Get in touch and we can work it out together. Message me on Linkedin or isabel@curioustoclear.com for a chat.