Canadian Alliance of Women in Web3

The Canadian Alliance of Women in Web 3 is a community-driven organization that aims to increase gender diversity and inclusion in the emerging field of Web 3. Our mission is to provide a supportive environment for women to learn, collaborate, and advance their careers in this field. We believe that by promoting diversity, we can foster innovation and create a more equitable and accessible Web 3 ecosystem. To achieve our goals, the Canadian Alliance of Women in Web 3 offers a range of educational and networking opportunities, including workshops, mentorship programs, and events that bring together women from across the industry. Ultimately, our mission is to empower women to become leaders in the Web 3 space and drive positive change in the industry.


The CAWW3 advocates for the web3 community to take a significant role in addressing the gender disparities within Canada’s digital technology industry, hindering the country’s progress towards becoming a world leader in technology innovation. A transformation is needed in the industry, and CAWW3 believes that it is time for action.

We are looking for volunteer founding members in the following sectors.

– XR/VR Designers
– NFT designers and market specialists
– IP lawyers
– Web3 marketers
– Crypto and blockchain experts
- AI experts

The role of the founding members will be to establish the activities of the association and other subcommittees, develop our network and reach across as well as finding sponsorships.

Founder 

KROWD KONNECTION

Develops and maintains relationships with decision makers of new and existing clients as well as business partners in Canada, the US and in Europe.  Oversees staff operations and is Involved in all aspects of the agency's services: strategy, market analysis, personal and corporate branding, content creation and art direction.  We provide services in french, english, arabic and spanish for clients with an International reach on 3 continents. 

We strongly believe that business can make a profit in an inclusive economic context therefore we " hire with purpose" : we try to hire women and immigrants who are the best at what they do in marketing and communication but need an open door to integrate the cutthroat industry. The result is a team that lived on all continents and speaks 5 languages, all to the benefit of our clients!

Founder and CEO

Défi Montréal

Coached about 70 start-up businesses for their strategic market positioning, brand and business development for Defi Montreal, one of the biggest business community in Quebec.

Volunteer - Business Coach 

Centre universitaire de santé McGill | McGill University Health Centre

Oversees the strategic planning and coordination of communications for the hospital’s $2.355 billion modernization project and the construction of the new facilities at the Glen site;
Manages internal/external communications(social media, Internet, micro web-site) on a local, national and international level;
Manages community and Government relations;
Spokesperson, media relations, media coaching and crisis management;
Produces associated documentation for journalists;
Plays an advisory role with project directors and the executive office;
Deals with crisis management;
Write and produces print and electronic communication tools and coordinate graphic design and translation
Supervises employees and administrates budgets.

Public Relations Manager | Spokesperson

A30 Express

Responsible of all communication and marketing activities for the private partner on a local, national and international level;
Communication advisor to higher management levels;
Present on the construction site on a regular basis to gather information from different work groups that could be news worthy;
Spokesperson, media relations, media coaching and crisis management,
Community relations and government liaisons including municipalities and the office of the Minister of Transport on a weekly basis;
Creation of the new corporate image including an entire new transactional website, slogan, logos, etc.
Marketing and Communication plan development and execution for the opening and operation phase of the highway;
Supervision and coordination of a team of consultants and services providers as well as internal resources and budget management;

Public relations and Marketing director | Spokesperson-Spanish consortium

Desjardins

Responsible of all communications activities at the Desjardins Mortgage Financing Services business unit (250 employees – 650 branches);
Communication plan development and execution, crisis management, internal public relations, operational communication management as well as tactical and strategic communication related to projects, change management and branches relations;
Management of internal/external visibility programs with partners/sponsors, communication advisor to higher management levels and internal clients;
Branches network Conferences: organisation and content advisor; 
Evaluation, rebranding and management of 5 internal newsletters;
Chief editor of the investment and financing section on the bank’s Internet site and participation in its creation committee;
Research, article writing, speech writing and other corporate documents production.

Mortgage Business Unit Strategic Communications Manager

Association béton Québec

Responsible of internal and external communications including advising higher levels of management and communications to all members, industry media and representatives, business partners;
Plan development and execution in communication, crisis management and public relations to promote the industry as well as concrete;
Evaluation and creation of the new corporate image;
Spokesperson, proactive and reactive media relations;  
Responsible of the entire organisation of the annual convention, President’s gala and golf tournament including: communication, promotion, sponsorships, logistic, etc.
Research and article writing, technical documents editing and writing, annual report production, speech writing, etc.
Responsible of web site content maintenance, update, etc.
Budget management.

Director Of Marketing And Public Relations

Groupe TVA Inc

Journalist for Transcontinental, Gesca, Québecor and Astral Média.

Journalist for TVA, GESCA and Transcontinental

My own

Creation and implementation of media relations strategies for a wide variety of clients for music, culture, fashion, beauty, etc.
Research and writing of the following documents: Fact sheets, speeches, press releases, etc.
Media campaign evaluation and report production

Media Relations Consultant/Spokesperson

Communications Voir

Advertising campaign, design and budget management for an English and French clientele;
Exchange agreements and sponsorship; 
Concept creation and artistic production supervision;
Sales and management of a high volume of print ads for several publications;
Proof editing.

Advertising Account Manager

Web3 + inclusivity speaker | Founder & CEO @ Inclusive marketing agency KROWD KONNECTION

Founder of KROWD KONNECTION a social impact communication agency helping businesses grow and reach conversion goals, mostly on social media + 25 years of experience in advertisement, public affairs, crisis management and internal and digital communications. Bilingual executive with strong interpersonal skills, who has worked extensively in the private sectors notably in construction and banking as well as the public sector for the MUHC, in leadership roles creating and implementing  complex communication and crisis management strategies on a local, national and international level.

Metamarketing , web 3.0 and NFT + inclusivity public speaker.

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