OffSec

Field Marketing & Community Specialist

Horangi Cyber Security

•	Developed and launched an innovative branding strategy for the Horangi-AWS collaboration, including the creation of a distinctive brand name. This strategy played a key role in the successful market introduction and enhanced brand perception, resulting in a 30% increase in service uptake and enhancing brand visibility by 50% within the first six months.
•	Led the end-to-end production and launch of the acclaimed 'Ask A CISO' podcast, orchestrating guest acquisition, scheduling, and strategic content curation. Achieved consistent weekly distribution across major platforms including YouTube, Spotify, and Apple Podcasts, achieving a 4.5-star rating across these platforms and growing listenership by 2,400 percent (from 20 to over 500) within the first year.
•	Drove substantial growth in corporate blog engagement by innovating content strategy, including the introduction of Pillar pages and the development of compelling content. This resulted in a marked 40% increase in user interaction and time spent on site, resulting in a 20% increase in lead generation.
•	Strategically designed and implemented targeted social media marketing campaigns across LinkedIn and Twitter, focusing on cybersecurity. These campaigns significantly boosted brand visibility and boosted content reach by 40% within a six-month period.
•	Produced whitepapers and eBooks, boosting downloads by 25%, enhancing brand visibility and lead conversion.

Content Marketing Manager

Cybersecurity and Blockchain Practitioner

Jeda Private Limited

•	Secured over S$500,000 in new business over 2 years, and managed key projects for clients like Sentosa Development Corp. and the Land Transport Authority.

Project Manager

PaveWell Asia Pte. Ltd.

•	Planned and allocated resources across various construction sites, ensuring timely deliveries and cost containment that resulted in 20% cost savings that translated into an increase in profits, customer satisfaction and re-engagement from clients.

Vice President

Strategic Content Marketing Leader | Driving Brand Growth with Innovative Digital & Social Media Campaigns | Digital Transformation & Change Management

As a seasoned Content Marketing expert and Marketing Manager, I specialize in developing and executing comprehensive content strategies that drive brand growth and customer engagement.

My expertise spans SEO, digital marketing, and data-driven campaign management, leveraging tools like Google Analytics and HubSpot to optimize performance. 

Passionate about content creation, I deliver compelling narratives that not only resonate with the target audience but also significantly enhance search engine rankings and conversion rates. Whether it’s lead generation, social media marketing, or project management, I thrive on crafting strategies that deliver measurable results

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