{n}courage

•	Creator of the B2B Sales Methodology product (True Sales Process™) that increases the performance and reliability of reps as well as the engagement of buyers…therefore increasing win rates by as much as 2x 

•	Business Creativity - Buyer obsessed, Revenue focused, Always in pursuit of execution excellence

Business Consultant

Sanctuary Pediatrics

•	Execute startup work for a pediatric primary care clinic – Industry research, requirements gathering, regulatory compliance, commercial real estate planning, operational strategy development, GTM planning, growth-to-profitability planning, startup funding, launch planning, etc
•	Gain $1.1M in commercial funding
•	Execute launch plan

Startup Manager, GTM Strategy, Co-Owner

Tealium

▪️ Design and implement the organizational structure necessary for the revenue enablement team to be capable of meeting the scaling needs of 12 revenue teams across 3 global regions. 
▪️ Manage LMS platform migration.
▪️ Work with Marketing and RevOps teams on GTM strategies focused on the process, standardization, and execution measurement necessary to ensure field enablement, reliability, and success.
▪️ Integrate the Value Selling methodology into the sales process and organize iterative training 
▪️ Unite Enablement and Customer Education organizations to centralize and share learning development resources.

Head of Revenue Enablement

Adobe

•	Lead the development, deployment, enablement, and adoption of a custom built Enterprise Customer Journey (ECJ) and engagement methodology with supporting field resources, processes, and management levers to deliver greater deal performance and insights.
•	Integrate the custom ECJ methodology into the sales process and the CRM to supply field resources and management visibility.

Go To Market Sales Strategy - Digital Media

•	Lead the development of and delivered an all-new Commercial Customer Journey to the global commercial (DX) sales organization (Marketo, Magento, Bizible, Sign) focused on improving field performance through: strategic sales resource alignment, enabling a measurable process, delivering an Adobe custom sales methodology, and improving Adobe's customer's experience.
•	Owned multiple Marketo and Magento-to-Adobe BPM integration project work-streams, design team integration process plan, lead our team in the creation of multiple integration strategy and execution tracking tools.
•	Managed the GTM strategy program focused on increasing sales efficiency through improved sales cycle times.
•	Lead our organization-wide Process Inefficiency "task force" focused on getting over 100 current projects to completion within 6 months in preparation for the post-acquisition integration of the Marketo team into Adobe.

Sales Program Development & Customer Journey Creator

Marketo, an Adobe Company

•	Lead a company-wide BPM (business process management) mapping/documentation initiative to enhance operational efficiency and remove business unit silos, drive process documentation, deliver final BPM solution to leadership to support preparation for company ownership transfer ($4.5b acquisition by Adobe)
•	Built field resources/assets for our sales teams focused on the alignment and Delivery of Value at every sales stage and engagement for xDR, AE, and Customer Success teams

Business & Sales Process

▪️ Built and delivered team specific cloud based knowledge base, process improvement program (to intake, track, and deliver team and leadership improvement needs), value tools, and customer facing strategy resource content.

Customer Success Program Development

Yellow Brick Road

Startup Consulting Service : www.YBR.io (now dissolved) 
•	Lead our team of 10 in creating our Go To Market strategy and execution plan.
•	Act as SME for brand messaging, marketing, tech stack planning, and partner strategy sessions with customers.
•	Developed a broad service delivery strategy to create a high volume, low cost service as a new revenue stream.

Head of GTM Strategy, Startup Consulting

USHEALTH Group

•	Analyzed sales and marketing inefficiencies, current impacts, and areas of growth opportunity.
•	Designed and implement new sales and marketing processes resulting in enhance field effectiveness by increasing scale 100x via the introduction of out-bounding automation tools and activities.
•	Introduced a cross-industry partnership strategy to expand the inbound pipeline for each rep 5x-10x.

Sales & Marketing Technology Strategy Consultant

Microsoft

▪️ Assemble a cross-functional expert team to build a strategy for the global training delivery charter to internal employees and external customers. 
▪️ Built out requirements, delivery tool framework, and launched pilot sessions.
▪️ Program shut down as part of leadership change.

Program Development, WW Training & Enablement - Cloud & Engineering

▪️ Managed a team responsible for executing large scale field sales training and enablement programs for the Americas field teams. 
▪️ Created stakeholder-to-team workflow automation processes to enhance the accuracy and reliability as well as reduce the cycle time to gather necessary data and information on shared tasks.
▪️ Managed $1M+ budget to deliver on annual training and enablement goals and ensure a budget return to the business.
▪️ Automated myself out of the role. (Created autonomous workflows to help team reduce overhead costs while improving performance and reporting accuracy, and glad I did)

Program Manager - WW Sales, Marketing, & Services Readiness

▪️ Designed and built project management resources, tools, and processes for our team to increase the efficiency and accuracy of cyclical responsibilities.
▪️ Analyze internal resource engagement and performance metrics to generate iterative improvements.
▪️ Lead Program Management and Analytics teams in building project status and performance dashboards for leadership.

Project Manager - OEM Product Marketing

▪️ Guide ENT NAM conversation strategy sessions 
▪️ Created and delivered customer engagement resources to the global enterprise account teams with an individual contribution to over $250M in NET New, renewal, and cross-sell revenue.
▪️ Lead a team in developing a new TrueUp GTM strategy, customer conversation flow, and a sales asset service to enable our field to more successfully capture "left behind" revenue.
▪️ Lead a pilot program of an RFP service team focused on leading our account teams through the RFP process while also delivering high value assets to them and the customer.

Sr Sales Strategy Manager - WW Enterprise Sales Excellence

Helicopters Northwest

•	Acquired and implemented operations cloud solution focused on delivering a pilot and maintenance personnel ops tool for scheduling, aircraft management, certificate management, and business process standardization.
•	Lead a digital resources overhaul project focused on reducing costs, removing redundant services, and increasing web and social presence.
•	Created and delivered a digital Flight Instructor Operational Handbook and teaching resource to our pilot team in order to bring standardization of instructional practices, policy and procedures, and best-in-class instructional service to our customers and students.
•	Delivered flight, systems, and ground training to students.

Sales, Marketing, Ops Software Implementation Lead | Flight/Systems Instructor

Various Companies

Technical Support & Account Management

Israel’s 20+ years of experience within startups and Fortune 100 companies has honed in his passion, skills, and experience that all come together to deliver operational excellence and measurable business value through the implementation of lean business processes, sales excellence, and customer journey best practices in order to scale business impact. 

Israel’s proven ability to create and deliver new programs, processes, and deliverables that scale peak performance are always hyper-focused on the customer experience/journey and are proven to produce double digit increases in engagement, efficiency, and realized revenue.

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