Ethan (Itay) Ziv's Linkedin Analytics

With over two decades in customer and user touchpoint roles, I've honed my expertise in CX, product, and design strategies across diverse sectors. From startups to established organisations, I've been at the forefront of driving customer-centric transformations. In my role as a Customer Experience Strategist at Thoughtworks, I partner with client leadership to execute initiatives that enhance motivation, productivity, and overall customer experience across both physical and digital realms. My data-driven methodology not only ensures impactful strategies but also quantifies their influence on business performance. I have successfully designed and implemented new processes, products, and revenue streams that have saved or generated millions of pounds for clients such as NHS, Sainsbury’s, Babylon Health, and bp pulse — showcasing the tangible benefits of a well-executed UX strategy. Beyond the design craft, I pride myself on my ability to nurture high-performing teams and instill a design-centric culture in agile environments. My contributions extend to mentoring startup founders and designers, and actively participating in the design community through speaking engagements and publications. I am deeply passionate about leveraging emerging technologies to forge meaningful and sustainable changes that benefit both businesses and society at large.