🔮 Hilary Hayes

Intuit

Generative Product Architect

eBay

Led conversation design and in-product communication of AI and generative AI features; developed and documented guiding principles and best practices for all future work; guiding principles, interaction parameters, and personality framework for upcoming conversational experiences.

I planned and facilitated cross-functional workshops with key team members and stakeholders to identify use cases and develop communication strategies for generative artificial intelligence functionalities.

Conversational AI Consultant 

Conversation Designer

Thoughtworks

Led the development of research strategy and test plans, executed research activities, conducted research results synthesis and analysis, compiled research outcomes and disseminated findings. Successfully advocated for the creation of the "Design Researcher" role, formalizing the company-wide research practice.

Led concepting activities and product strategy definition to create compelling and award-winning Alexa Skill experiences. Researched and established best practices within the emerging fields of voice design and VR/AR experiences and products.

Design Research Lead

Senior Product Designer

Product Designer

BrainStation

Authored original curriculum, scripting, and visual materials for 12-part on-demand video course on voice interaction design and conversational AI product design processes.

Presented weekly lectures covering all facets of user experience design, interaction design for part-time program at the BrainStation Toronto campus. Held office hours for 1-on-1 mentoring, student resume and portfolio review.

Course Content Creator

Educator - UX/UI

Scotiabank

Collaborated across business lines to research and propose digital ecosystem solutions centred on improving customers’ financial literacy. Implemented design sprints, user-centered design methodologies, and qualitative testing processes.

Led the creation of a custom rewrite of the Google Ventures 5-Day Sprint Guidelines to maximize input from and collaboration with business line stakeholders, while respecting legacy workplace norms.

Senior UX Designer

UX Designer

TAXI

Contributed research, digital strategy and creative concept development across
several brands including: Canadian Tire, SiriusXM, Kraft Peanut Butter, and MiO.

Consulted on the use of new technologies for use in promotional events.

Experience Strategist

HEIST Data + Design

Embedded within the Telus Communications team for an end-to-end redesign of all digital properties, notably new user registration and setup. Created and iterated on digital product designs, prepared discussion guides for prototype testing, executed customer interviews, prepared competitive audits and led concept sketch sessions. 

Co-wrote critically acclaimed strategic foresight white paper “Designing The Smart Bank” featuring data-backed fintech forecasts on smart budgeting, social payments, contextual financial education, and proactive prompts based on payday and income recognition.

Digital Product Designer

Synbiota

Collaborated with an interdisciplinary team of biologists and developers to discover and propose solutions for virtualizing the physical genetics lab.

Synbiota is an integrated software and wetware platform that enables you to explore the full potential of synthetic biology. Our mission is to standardize biotechnology, making it accessible to everyone; to reduce cost of failure, and to enable global collaboration.

User Experience Design Intern

InteraXon Inc

Worked alongside engineers, designers, and neuroscientists to design, build, and test prototypes of the Muse brainwave sensing headband.

Design Research Assistant

Experience Design Strategist | ex-Meta Conversation Designer ✨🔮

Hi, I'm Hilary 👋

I lead research discovery to unravel intricate and ambiguous problems, identifying and implementing data-backed solutions to meet emerging needs.

Currently, I’m Generative Product Architect at Intuit. My work encompasses multimodal, conversational experiences leveraging generative artificial intelligence and language model orchestration.

I’ve worked with globally renowned brands including Meta, iHeart, Intuit, and eBay. I’ve had the honour of teaching college-level UX design courses and lecturing internationally at leading organisations including Carnegie Mellon, Awwwards, Voice Summit, and BrainStation. 

I’m based in Seattle, Washington state and originally hail from the tiny town of Midland, Canada. I hold a BDes. from OCAD U in Toronto, Canada. 

I love loud music, creating food forests, and care deeply about building community.

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