Point North

I help brands and destinations to attract inbound and domestic tourists in Japan. Uncover your unique value, gain competitive advantage, and craft a compelling brand.

Founder

Parks & Japan

Parks & Japan aims to promote Japan's 35 national parks as a network of equally exciting destinations whilst supporting conservation efforts and local communities.


Now in development:

PARKLANDER - a shinto-inspired trading card game building interest in the parks through gameplay.

POCKET ADVENTURES - a series of national park activity booklets with corresponding enamel pins, and the first products to launch under the Poketto brand.

Coming to Kickstarter in 2025.

Mantra Media

Mantra Media is the world's ethically leading brand and marketing firm based in the U.K and Japan. Our award winning and global respected agency helps businesses, government agencies and charities communicate with clarity and purpose.

Our bold creatives build captivating creative campaigns. We place culture at the top of our agenda because we understand that it’s our people that craft the innovations, strategies, and productions that ensure consistent growth for our clients. Our mission is to deliver compelling communications and data-driven creative marketing services for ambitious organisations.

Design Associate

Atelier Japan

I work with Atelier Japan on a freelance basis, categorising and recording store inventory, and developing on-brand messaging and design for store promotions.

Head of Retail Operations

Minted Box

Creating templates, social posts, and animations to promote the company's digital fundraising platform, Ema, across social media.

Designer

FreelanceHer100

FreelanceHER100 is a unique fully funded 12-week business accelerator for women by women working to launch and grow sustainable businesses in digital, creative, media and technology from across the 10 boroughs of Greater Manchester. Creating an opportunity for 100 female freelancers so they can succeed in these challenging times, it’s a safe place to test their ideas and grow their businesses.

If you want to be in the next cohort or to find out more information check out: 

https://www.thelanding.org.uk/freelanceher100/https://www.thelanding.org.uk/freelanceher100/

Freelance HER 100 Cohort Member

Project Simply

Design and animation for the agency's clients, creating proposals, learning about UX/UI design, and gaining experience in Figma.

Design Intern

Lanark United F.C.

As a volunteer designer I produced player profiles for use on the football team's social media, and ticket designs for their matches.

Graphic Designer & Social Media Executive 

The University of Huddersfield

Responsible for social media content creation, including Instagram stories & templates, short animations, gifs and assets for the university's student blogs webpage.

Social Media Representative

The Prologue

Graphic Design Intern

Dominate Japan's travel market 👉 I help brands & destinations to stop competing and stand out. Founder @ Point North, Parks & Japan 🌏

You want to influence where tourists go, what they do, and how they do it.

I help you influence their behaviour with strategy, branding, and design.

Taplio

Michelle Lyons's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Michelle Lyons's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Michelle Lyons's Linkedin Analytics