White Digital Marketing Agency 

- Developed email strategies that boost open & click through rates.

- Designed email templates that increased engagement by 40%.

- Managed email content calendars for efficient campaign execution.

- Perform A/B testing to enhance performance.

- Analyzed metrics to  increase ROI.

- Build & strategize personalized content to lower unsubscribe.

- Handled client objections to maintain strong relationships.

- Conducted meetings to align campaigns with client goals.

Klaviyo Email Marketing Specialist

DTC Brands & Shopify Brands

This is the count of client work.

I've done it apart from agencies.

And still doing it for my clients since 2021.

DTC Email Marketing Specialist

HiFlyer Digital

- Increased open rates through effective email campaigns.

- Achieved a 30% rise in engagement with targeted segmentation.

- Optimized email performance with A/B testing, improving results by 27.5%.

- Boosted click-through rates through strategic analysis.

- Reduced cart abandonment by 10% with data-driven tactics.

- Maintained a 94.7% deliverability rate through compliance and best practices.

- Create an email campaign calendar and its strategy.

Email Campaign Manager

Top-Notch DTC Email & SMS Marketing Expert 🏆 Scailing DTC Brands by leveraging Email Marketing 🧲 Klaviyo Partner 🧲 Email Marketer 🧲 Email Copywriter

I'm a DTC Email Marketing Specialist helping eCom brands (Shopify, WooCommerce) and email marketing agencies since 2021 and achieving remarkable revenue growth for them because of my tailored email marketing systems.

𝐌𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐞𝐱𝐭𝐞𝐧𝐝𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐟𝐚𝐜𝐞𝐭𝐬 𝐨𝐟 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠:

📧 Email Copywriting
📧 Email Marketing
📧 Email Designing
📧 SMS Marketing
📧 Email Strategy

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮?

To simplify things, here are the services I offer:

✅ Create email flows (Abandoned carts, welcome series)
✅ Testing of subject line/preview text, CTA, email body
✅ Create super-targeted and personalized segments
✅ Email campaign strategy & A to Z management
✅ Shopify integration with Klaviyo account setup
✅ Write copy that reflects your brand voice
✅ A/B testing for conversion optimization
✅ Design email templates of high quality
✅ Integrating various Shopify apps
✅ Create an eye-catching pop-up
✅ Migration to or from Klaviyo
✅ Troubleshooting

𝗜𝗳 𝘁𝗵𝗮𝘁'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗵𝗲𝗻 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲!

Best,
Muhammad (Email Wizard)

Recent email campaign design...

#emailmarketing #emaildesign

Muhammad Ahmad 🎖️

li_at

JSESSIONID

DTC Email Marketing Specialist | Scaling DTC Brands Though My Proven Email Marketing Systems ✔️Email Copywriter ✔️Email Designer ✔️Klaviyo Partner ✔️Shopify Partner

Isha M.

I was posting just a noise on LinkedIn … until 2023 slapped me with the truth.

I started LinkedIn in Q4 of 2021.

👉 I was posting every day, nonstop.
👉 Basic, generic content 
👉 No thought about whether it actually added value 

By 2023, everything changed.

I realized just posting isn’t enough.

So this taught me the hard truth:

Content isn’t about posting. It’s about creating value.

Now, before I hit “publish,” I ask myself:

 → Will this truly help my niche (DTC Email Marketing) audience?
 → Does it teach, guide, or solve a problem?
 →Is it authentic, or just filler?

If yes → I post.
If no → I wait, refine, and make it better.

Now, even if I post 3 times a week my goal is always to provide real value that actually helps people in their businesses.

The lesson:

Quality > Quantity
Value > Posting

How do you decide if your content is truly adding value to your audience?

Muhammad Ahmad

Most “eCom email marketers” aren’t doing email marketing.

They’re just sending emails.

You can have all the fancy tools, AI and automations.

But if you don’t understand strategy.

You’re just another notification in someone’s inbox.

Let’s clear the confusion.

What people think email strategy is:

→ Making a content calendar with AI
→ Writing copy, designing emails and scheduling them
→ Sending a weekly newsletter and hoping for clicks
→ Throwing in a discount code and calling it a day

That’s not strategy.
That’s execution without direction.

What email strategy actually is:

→ Creating different campaigns for different audiences
→ Doing hyper-segmentation beyond 30-60-90 buckets
→ Understanding audience behavior and at every stage
→ Mapping the entire customer journey from lead to loyal
→ Personalizing beyond “Hey {{first_name}}”
→ Testing copy, design and timing constantly
→ Automating with purpose not laziness
→ Aligning every send with business goals
→ Tracking real metrics like LTV, conversions
→ Keeping your list clean to protect deliverability
→ Writing with empathy not pressure
→ Building retention loops through consistent value
→ Integrating with SMS, social and web touchpoints
→ Turning subscribers into fans not just buyers

Email strategy isn’t about sending more.

It’s about sending smarter.

Cuz, in a world full of inbox noise.

The eCom brands that understand strategy,
Are the ones that actually get heard.

What else would you like to add in this?

Designed two email campaign variants for a fashion brand.

#emailmarketing #emaildesign

8 reasons your eCom email marketing is quietly slipping.

Many DTC brands are chasing the next big thing ads, influencers, UGC, viral trends.

But the one channel quietly printing profit for years → Email.

And most of them barely give it attention.

Your email system isn’t broken.

It’s just being ignored while you chase “new.”

And that quiet neglect is leaking revenue every single day.

Let’s break down what’s really going wrong:

1. No clear strategy
→ Sending emails without a goal = noise.
→ You’re busy, not intentional.
→ Strategy gives direction and purpose.
→ Every send should move closer to sales.

2. Weak welcome flow
→ “Hey! Here’s 10% off” isn’t connection.
→ It’s a cold hello that kills emotion.
→ Your first flow should build trust, not sell.
→ Lead with brand story, not a discount only.

3. Blasting everyone the same
→ One email for all = zero connection.
→ Your audience isn’t one-size-fits-all.
→ People buy when it feels personal.
→ Segment smart, speak human.

4. Too many discounts
→ “10% OFF” fatigue is real.
→ You’re training people to wait for deals.
→ Discounts kill loyalty and brand value.
→ Build emotion before you offer a code.

5. Ignoring your data
→ Your metrics whisper every week.
→ Study opens, clicks, unsubscribes.
→ Data tells you what connects & not.
→ Listen, adjust, and grow smarter.

6. No post-purchase flow
→ The sale isn’t the end  it’s the start.
→ Follow-up builds trust and repeat orders.
→ No journey = no loyalty.
→ Retention lives in post-purchase.

7. Never testing anything
→ Guessing kills consistency.
→ Testing turns “maybe” into “proof.”
→ Subject lines, offers, visuals test them.
→ Tiny tweaks = big results.

8. No zero-party data
→ You’re not asking, so you’re not learning.
→ No quizzes, no preferences, no insights.
→ That’s like driving blindfolded.
→ Ask → Learn → Personalize → Profit.

And what else would you like to add in this?

DTC brands just got a new weapon.

And that is WhatsApp inside Klaviyo.

On paper  it looks like a dream.
Email + SMS + WhatsApp under one roof.

But here’s the truth nobody tells you most brands will use it wrong.

❌ If you’re short-sighted brand:

👉You’ll blast the same promos everywhere.

👉 Customers will feel triple-bombarded.

👉 By BFCM, your list will be exhausted.

✅ If you’re a strategic brand:

You’ll treat WhatsApp as a premium channel, not another megaphone.

Here’s how the smart DTC brands will win:

👉 VIP Access → Reward your top buyers with first access to BFCM deals.

👉 Early Drops → Launch secret offers 24 hours before the crowd.

👉 Priority Support → Solve purchase doubts instantly more checkouts, less drop-offs.

👉 Personal Connection → Build intimacy that emails + ads can’t replicate.

So what's the difference?

Short-sighted brands will kill engagement.

And strategic brands will owe attention, trust and revenue to this BFCM.

#emailmarketing #klaviyo

AI made marketers forget their gut

Many email marketers might agree with me and some might not.

There are many things I could talk about but let’s take email content calendars as an example (cuz I'm a email marketer).

Back when there was no AI we used to create incredible calendars from scratch.

No prompts. No templates.
Just pure creativity and a deep understanding of our audience.

We didn’t need a tool to tell us what would work.
We knew what our subscribers wanted because we paid attention.

And now those same marketers with 5+ or more  years of experience have started relying on AI so much that they’ve begun doubting their own creativity.

If the tool doesn’t approve it they don’t trust.
If it doesn’t generate it they don’t create it.

But let’s get real for a second.

You were the one who could build a high value calendar in just one day.

You knew how to spark emotion, drive clicks and build relationships without asking anyone or anything for help.

So what changed?
Not your skill.
Your belief in it.

AI was made to assist you not replace your instincts.

Yes we all use it and we’ll continue to.
Leverage it to save time, spark ideas or scale output, don’t let it silence your originality.

Cuz, the truth is the best results will never come from AI alone.

They’ll come when your creativity and AI work together.

That’s when you’ll create something explosive, the kind of results no tool can predict.

What are your thoughts on this?

I’ve audited 60+ DTC brands.

And almost all of them are leaking serious revenue through their emails.

Every time I open a new Klaviyo account…
Every time I dive deep into their flows & campaigns…

I keep seeing the same painful patterns.
Brands pour their hearts into building incredible products.

They spend thousands on ads.

Yet silently, they leak money through email systems they thought were “good enough.”
Most have no idea how much revenue they’re leaving on the table until it’s too late.

Here’s the brutal truth:

1. No Value Build-up in Welcome Email:
→ Welcome emails treated like boring discount flyers.
→ No emotional hook to pull the reader in.
→ Weak brand positioning fails to create loyalty.
→ Result? Low lifetime value. Few repeat buyers.

2. Weak Subject Lines:
→ Open rates stuck under 20%. Not bad luck—just invisible subject lines.
→ If you can’t win the click, you can’t win the sale.
→ Attention is the first sale. Lose it, and you lose everything.

3. Poor List Segmentation:
→ Sending the same offer to every subscriber.
→ Quietly harming email deliverability.
→ Slowly eroding customer trust without realizing it.

4. Broken Post-Purchase Experience:
→ Sale made… then nothing.
→ No upsell offers to increase order value.
→ No loyalty triggers to bring buyers back.
→ No “wow moments” to turn buyers into advocates.

5. No Testing or Optimization:
→ Still sending “hope emails” instead of testing what works.
→ Recycling old templates month after month.
→ Optimizing for mediocrity & getting flat, declining sales.

Email isn’t a checkbox.

It’s a high-performance revenue engine, if you treat it like one.

Here’s how smart eCom brands win:

✅ Craft emotional connections from the very first touch.
✅ Segment like snipers, not shotgunners.
✅ Ruthlessly test, tweak, and optimize week after week.

Be brutally honest with yourself:

Is your email system a profit machine?

Or just another line item quietly bleeding your budget?

For most DTC brands BFCM is lost before it even starts.

It’s not that their offers are weak.
It’s not that their designs are ugly.
It’s that their emails never reach the inbox.

It may sound simple.
But in 2025, this is the difference between printing money and burning it.

If Gmail doesn’t trust you → your golden offers would be worthless.

If Outlook flags you → your “last chance” timer never gets seen.

BFCM isn’t just about discounts.

It’s about deliverability.

Here’s what I tell DTC brands who want to actually scale this BFCM:

1- Warm up with a strategy, not guesswork:

👉 Gradually ramp your sending volume across dedicated subdomains.

👉 Test inbox placement using seed lists before scaling.

👉 Map out engagement tiers: VIP → recent buyers → active clickers → cold.

2- Send to your most engaged users first:

👉 Clicks matter more than opens (Apple Mail Privacy Protection inflates open data).

👉 Build micro-engaged segments: clicked in the last 14 days, purchased in the last 90.

👉 Early engagement spikes signal to inbox providers that your emails are wanted, improving deliverability for the rest of your list.

3- Clean smart, not just hard:

👉 Run a re-engagement flow before BFCM to activate sleepers.

👉 Suppress subscribers with zero engagement in 90+ days.

👉 Use list hygiene tools to keep your data clean.

4- Lock down your domain setup:

👉 SPF, DKIM, and DMARC are non-negotiable.

👉BIMI displays your logo in inboxes → boosts trust and open rates.

👉 Dedicated sending subdomains protect your root domain reputation.

5- Monitor deliverability like revenue: 

👉 Track inbox placement, not just open rates.

👉 Watch complaint rates daily  even 0.2% can hurt you.

👉 Adjust sending frequency dynamically based on engagement.

The truth for DTC brands in 2025.

You don’t have a sales problem.

You have a deliverability problem.

Ignore it, and you’ll bleed money before the first click even happens.

Taplio

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