E.ON

Creating marketing plan for E.ON Drive launch and overall promotion on the online and offline channels. Applying a step-by-step Go-to-Market strategy to bring a new e-mobility solution to market and drive demand.
Working with digital marketing team for content creation and promotion
Supporting the entire E.ON Drive & Next-E presence at the events: Techsylvania, Sustainable Mobility Forum, IMWorld 2018, Smart City Alba Iulia, E.ON Energy Globe Awards, Cities of Tomorrow by AHK
Preparing E.ON Drive and Next-E promotional materials: welcome kits, videos, flyers, roll-ups, leaflets, etc.
Creating the content around e-Mobility, E.ON Drive and Next-E project: website, PR, brochures, NL, etc.
Applying Agile framework in a day to day business

Marketing Communication & Campaigns eMobility

Creating the marketing plan for E.ON Flash launch and promotion on the online and offline channels
Implementing Google campaigns: keywords, visuals, targeting criteria etc.
Managing the promotional campaigns launched through affiliate marketing platforms: 2Performant
Managing email marketing campaigns: creating email frames and content, customer databases
Preparing the E.ON Flash presence at the events: Imobiliarium and “Maraton de 1 Decembrie”
Creating the content for E.ON Flash blog and website

Marketing Specialist

Veeam Software

Leading all global SM activities across the company and orchestrating the work of regional and field SM marketers
Building internal processes around social media on the global level, creating social media trainings and best practice documentation
Managing global SM projects across the company such as selection and deployment of new SM platforms and analytical tools, creation of corporate educational tracks about SM and more.
Planning and executing global marketing campaigns in SM and aligning them with campaign team members and relevant business owners

Global Social Media Marketing Manager

Oracle

Running pan-EMEA HW campaigns on Oracle branded and local channels
Implementing social media strategy for Oracle Russia & CIS covering all hubs (HW, Tech & Apps) and coordinating the overall activity on social media channels from Demand Generation and PR perspectives
Working closely with PR social media team and agencies on the integrated plan for the pan-EMEA HW campaigns to create pre, during and after the event activities
Based on the allocated budget, providing a promotion plan (organic & paid) for all campaigns
Proving reports with social registrations and engagement level (reach, impressions, likes, comments etc.)

Social Media Manager, HW EMEA

Creating on weekly basis the social media content for the following initiatives: Cloud, Social Business, Big Data & Analytics, Watson, and PureSystems 
Providing support to Russian digital team by delivering worldwide content in the local language and administrating Russian social media dedicated pages
Building and nurturing a community of IBM Subject Matter Experts (SMEs) for each selected category/growth play as Cloud, Social Business, Big Data & Analytics, Watson etc.
Couching the SMEs to initiate and sustain communities of interest across the most appropriate social venues – Twitter, Facebook, LinkedIn, etc.
Collaborating with SMEs, global/local digital teams to identify compelling assets and engage in content curation to stimulate interactions and social conversations
Executing plans to increase number of interactions from nurture and demand generation perspectives
Contribute to the creation of assets, frameworks and the education of marketing peers.

Social Conversation Management Specialist, Central & Eastern Europe

Implement the EMEA social media strategy, coordinating with key EMEA Field Marketing stakeholders to ensure its effectiveness and encourage adoption across EMEA marketing and at country/cluster level
Co-ordination and liaison with EMEA Marketing Manager to understand pan-EMEA and country/cluster demand generation activities (events, webcasts etc.) and priorities.
Publishing content across defined social media platforms
Arrange and manage monthly review calls with EMEA Field Marketing Manager and country / cluster leads
Regularly feed back insights gained from social media monitoring into the EMEA Marketing and social media leadership team, to help evolve the strategies
Liaise with all Social Media colleagues to create synergies across all social media hubs, cross-promoting.

Social Media Demand Generation Coordinator, EMEA, Hardware

Roland Berger Strategy Consultants (through a local company Temenos Group)

Customer behavior analysis and sales development measurement
Designing targeted marketing campaigns for specific customer behaviour clusters (reward loyal customers, gain the new customers, cross-selling etc.)
Measuring campaign effectiveness in terms of KPIs (IR, ROI, target group etc) in order to determin the key drivers for success and deriving learnings for future activities
Identifying the trends on the branch/market correlated with the  specifics of the country/region

Targeted Marketing Analyst (CRM program)

Belar Grup S.R.L.

Developing marketing research plan (qualitative and quantitative)
Analyzing consumer markets and consumer buyer behavior
Preparing and implementing trainings and presentations for B2B clients (beauty saloons)
Preparing company for Moldexpo exhibition – Beauty 2009
Collaborating with magazines as: Sănătate, Aquarelle, Health & Beauty etc.
Creating the content for the promotion through the emails, site, magazines, etc.

Brand manager

Basarabia Group (Carpeta)

Preparing the research proposal - clarifying the purpose of the interviews and the concepts to be explored
Laying out the process and the research instrument and methods (in-depth interview, observation, survey, etc.)
Doing the actual interviews
Determining the meaning of the information gathered in the interviews in relation to the purpose of the study. 
Examining the reliability and validity of the information gathered. 
Creating the final report - presenting it to the marketing manager
Creating the marketing plan

Market research assistant (internship)

Ecoinvest Consult

Identifying the company’s problem that can be solved implementing the project
Identifying the EU programs that correspond to the analyzed problem/issue
Collecting the company’s data (financial report, marketing reports etc.)
Preparing the documents for project proposal

Project management consultant (internship)

Marketing communication and campaigns specialist with over 10 years experience in IT and Utility industries. My areas of expertise include: product marketing strategy, demand generation through social media channels, content marketing (blogs, press-releases, brochures, inforgraphics, etc.), CRM, event management, brand management, and working within an Agile (Scrum) environment.

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