Superbet

Responsible for all the activities for the Paid Social & Display activities on RO market with a clear focus on LTV and ROI for the acquisition and retention campaigns.
Leading a team of 3 colleagues that successfully implement the Brand, Retail, Acquisition, and Retention campaign on the digital landscape.

Senior Growth Manager (Paid Social & Display)

Design and implement an acquisition strategy both on Social&Display in terms of promotions, tactics and optimization

Paid Social & Display Acquisition Manager

webpublica

# Helping companies stand out with a clear content strategy and data driven copywriting with focus on conversions
# I use my experience as a journalist to find the best angle for a company from the content perspective and my experience as affiliate manager to use the data in the content/copy strategy

Conversion Copywriter and Content Manager

VIVnetworks.com s.r.o.

# Focus on partnerships between Romanian e-shops + Romanian affiliates and the best technology company in the world in terms of affiliate marketing - CJ.com - through VIVNetworks, the exclusive representative of CJ.com in CEE
# Responsible for creating and implementing the company's development strategy in Romania

Country Manager

Fortuna Entertainment Group

# Working for both brands of FEG in Romania: Fortuna and Casa Pariurilor as an affiliate manager
# Negotiating and optimizing the deals accordingly to the budget and mains KPI's: growing the database of the good clients and maximizing the ROI. 
# Crafting, analyzing, and reporting of affiliate campaigns and deals performance weekly and monthly. 
# Responsible to create, implement, and optimize the online-to-retail process (players from retail to become online players).
# +50 affiliate partners over the years to work with

Affiliate Manager

FC Viitorul Constanta

# Create and implement social media and content strategy across "Gheorghe Hagi" Football Academy - with a strong focus on the senior team - FC Viitorul. 
# Together with the team we managed to grow up the number of organic followers on Facebook from 20.000 up to 90.000 in 10 months. 
# Keep a good relationship with the key players from sports media publishing

Content Strategist

Mediafax SA

# Managing a team of +10 people on a day to day basis to cover all the important news on Romanian football. 
# Special Correspondent for the 2006 Football World Cup (Germany)
# Special Correspondent for the 2004 EURO (Portugal) - Football Tournament.
# Special Reporter and Head of The Department between 2008 and 2010 (covering all the events regarding the National Team of Romania and Special Events in the Sports World)

Head Of Department - Football 

Digital marketing enthusiast, with a strong focus on data and conversions. Day-by-day learner on the best tactics for online conversions, especially through content, copywriting, and performance data.

Taplio

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Taplio

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