Ivan Grinevich's Linkedin Analytics

Open Rate tracking is dead, we got it but what if you can still track it safely Open rate was the easiest way to understand: • which SL performs better • what's the situation with SPAM • how interested your prospects are Then, Google changed everything.  In 2024, your prospects started seeing notifications - "your e-mail contains images", but wait - I didn't send any images. That's the thing. Most email tracking works by inserting an invisible image in the email. When someone opens the email, the image loads, signaling it was opened. Google often sees this as suspicious and may filter these emails into spam or promotions. Now, most sending platforms turn off Open tracking by default. For those who missed the Open Rate - here’s your answer.  Snov.io uses its own open-tracking technology, Magic Pixel: • it stays hidden from both recipients and spam filters • it blends into your email content • keeps your emails safe Now you can track open rates without compromising deliverability or triggering “spam alerts”. + Snov.io detects and removes non-human opens. Open tracking is not gone. It's just evolved. P.S. Did you miss Open tracking?