AI Tourism Innovator

Founder

Ivan Ivanovic

Ivan helps tourism businesses attract more travelers and increase bookings with personalized AI content that converts.

Marketing Content Manager

Amigo Group Budapest

Marketing Communications Manager

Total Idea

• Developed innovative marketing campaign for several online stores that resulted in a 20 to 30% increase in profits
• Increased sales and better positioning of more than 50 SME’s
• Daily communication with a large number of external vendors and many other partner companies, institutions, non-governmental sector and media
• Execution of numerous industry and business events in partnership with various stakeholders, marketing and sales teams of different clients
• Planning, concept, strategy development, and implementation of marketing activities for numerous campaigns and clients from different markets: Serbia, Germany, and Norway
• Contribution to increased sales and better positioning of many domestic SMEs in the past 10 years

Marketing Project Manager

Be Eco-Friendly

Coordinator of the first Serbian on line shop for eco-friendly products and campaign for brending Serbia as an eco-destination
• Business model, project idea and concept for e-shop and campaign
• Management for the conceptual, visual and web solution of the e-shop
• Market analysis and communication with 30+ producers of organic products
• PR, promotion and media presentation of small and medium-sized companies
• Team management, online and offline activities for e-shop and campaign for a period of 6 years

Founder & Coordinator

SASH Children Store

•	Business model, project idea and concept for e-shop and campaign
•	Management for the conceptual, visual and web solution of the e-shop
•	Market analysis and communication with different producers
•	PR, promotion and media presentation of the SASH brend
•	Team management, online and offline activities for e-shop and campaign for a period of  1+ years
•	Event management and HR of the sales team for offline events - textile markets and bazaars

Sales Manager 

Camping Association of Serbia

• Writing, managing and implementing activities and disseminating results for more than 20 EU and national projects in the fields of environmental protection, ecology, eco and camping tourism
• Training more than 100 stakeholders 
• Leading end-to-end event planning and execution, coordination of numerous conferences, fairs, seminars, educations, meetups, webinars, and other community events
• Promotion and placement of Serbia on the map of Europe and organization of European assemblies for the first time in the history of the Republic of Serbia
• Planning and construction of ”Fruškagora”, the first eco-camp in the Republic of Serbia, and the Resorts center of the Danube-Fruška Gora region in the region of National Park Fruškagora / realized investment projects in a total value of €150,000

Vice President Marketing

Creative Industries Cluster of Vojvodina

• Establishing the network of stakeholders / cluster members (more than 30 creative companies, individuals and state institutions)
• Event management of the Cluster Founding Assembly
• Designed cluster project activities

Project Coordinator

Tourist organization of Novi Sad

• Promotion of the City of Novi Sad tourist offer
• PR of the City of Novi Sad destination
• Hospitality management of visitors and VIP city guests

Marketing Manager

City of Novi Sad - The Administration for Tourism

• Planning, organizing and executing of a large number of events, fairs, and conferences, hosting the world’s largest media companies (MTV, BBC, RAI 1, TV Espana, National Geographic)
• Continually increasing city revenues at an annual level of a 10%, from the tourist tax, in the period of 9 years in continuity
• In-person and online events strategy and execution, engaging with the community with tangible results and building brand awareness at local, national and international levels for various stakeholders
• Strategy plans and programs, activities and budget on an annual basis for the tourist offer and promotion of the City of Novi Sad, in cooperation with all stakeholders.
• Project idea, applications, project management and dissemination of project results for the City of Novi Sad

Marketing Director

Free marketing advice for busy entrepreneurs. Schedule a free consultation to discuss your marketing challenges. Let's Connect

Did you know personalized content can increase customer engagement by over 30%? 

I’m Ivan Ivanovic, an AI Content Consultant specializing in tourism. 

My mission is to help tourism founders, agencies, and operators transform content into powerful tools that drive engagement and increase bookings.

Why work with me?

• Targeted Content: Custom strategies designed to connect with your specific audience.

• AI-Driven Results: Using AI insights to craft personalized, high-converting content.

• Proven Success: I’ve increased tourism revenue by 10% annually for 9 years.

My journey started as a TV journalist, where I learned how storytelling can move people. 

From there, I became the Marketing Director for the City of Novi Sad DMO - Destination Management Organization - driving long-term tourism growth through strategic content.

I’ve collaborated with brands big and small, including National Geographic, Lonely Planet, BBC, RAI 1, and TV Espana.

If you're struggling to attract more tourists or engage your audience, you're not alone!

Here’s how I can help:

➝ AI-Powered Content Strategy: Tailored plans that align with your business goals.

➝ Email Campaigns: Personalized flows to engage and convert leads.

➝ SEO-Optimized Blogs: Articles designed to attract more visitors.

➝ Social Media Content: Posts crafted for maximum visibility and engagement.

➝ Lead Magnets: Compelling downloads that draw in potential clients.

➝ Landing Pages: High-converting pages designed to turn traffic into customers.

➝ Creative Video Concepts: Captivating video ideas that tell your story.

Let’s work together to make your brand the destination.

Ready to stand out in the crowded tourism space? 

DM me with “AI TOURISM” and let’s get started!

Cheers,
Ivan

When content connects, results follow.

Just got a note from beehiiv
our AI Tourism Innovator Digest is now in the top 20% of all newsletters 
by click-through rate.

That means travel-tech founders and tourism pros aren’t just reading
they’re acting on what we share every Saturday.

After 8+ months of weekly issues, this is proof that consistent, 
actionable content still wins over noise.

Huge thanks to everyone who opens, clicks, 
and sends feedback each week, you keep this project alive.

If you work in travel tech or tourism, subscribe here:
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Helping travel tech get more B2B leads | AI Content & Strategy | 50+ clients served

AI Tourism Innovator DIgest - click-rate-badge-beehiiv

Tourism doesn’t sprint. It evolves.

Join me and Alex Farlander 🌏 Farlander as we unpack how tour operators can evolve faster than the market itself.

Join a 30-minute session on keeping experiences human while streamlining operations. Live This Thursday: The Evolution of Tour Operators (with Alex Fa

Open article: Live Oct 16: The Evolution of Tour Operators with Alex Farlander by Ivan Ivanovic • 2 min read

Live Oct 16: The Evolution of Tour Operators with Alex Farlander

Most travel brands already have the traffic they need, but not the bookings they want.

Join me and Ben M. (Co-Founder of Maya) as we break down three practical ways to turn website visitors into enquiries and sales with 24/7 multilingual AI.

Clear insights, no hype, just fast wins you can test in 14 days.

How Travel Brands Turn Traffic into Bookings with 24/7 Multilingual AI

AI Tourism Innovator Digest #37 is live!

Inside you’ll get the freshest AI news, prompts, and tactics that bridge travel-tech platforms and tourism brands, all in one quick read.

Let’s innovate together!

https://lnkd.in/dYeG4A4Q

Taplio

Ivan Ivanovic's Linkedin Analytics

Ivan Ivanovic

Performance ScoreIvan Ivanovic's LinkedIn Performance

Ivan Ivanovic's Best Posts (last 30 days)

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Ivan Ivanovic

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivan Ivanovic's LinkedIn Performance

Ivan Ivanovic's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Ivan Ivanovic's Linkedin Analytics

Performance ScoreIvan Ivanovic's LinkedIn Performance

Ivan Ivanovic's Best Posts (last 30 days)