Uitop - SaaS Design & Development Agency

Running a niche Design & Development Agency specializing in narrowly focused SaaS platforms.

Here we do things to change the way of innovation in the tech world. AI or AR isn't enough to make a difference for customers. Understanding the main pains, needs, and barriers users face makes a difference.

We are at the forefront of finding and using this information to help our clients build scalable products with the help of user-centered UI/UX and robust development.

CEO & Founder

ATHLETIQO Ltd. - Fitness, Beauty, Therapie

Work on the: 
- Mobile design 
- Web design 
- Product desing

UX/UI Design Advisor

Freelance

Main responsibilities:
• Product leadership
• Team Building
• Strategic thinking
• Product requirements writing
• Cross-functional collaboration
• Creative Product Solutions
• Data-Driven approach
• Clear Communication

Product Manager

Main responsibilities:
• UX/UI design
• Web Design
• Mobile Design
• Wireframing
• User Research
• Usability testing

Main domains:
• Fintech
• SaaS
• Healthcare
• E-commerce

UI/UX Designer

I've always been driven by a passion for creating unique products that make a difference, especially for those customers who are often overlooked. 

Inspired by this, I founded my own company, committed to being at the forefront of innovation.

I believe that innovation isn't just for startups. Companies of all sizes and across all industries have the potential to offer something new and exciting to their customers. With the right team that knows how to bring a vision to life and scale it—any business can step into the realm of innovation and make a significant impact!

I use this page as my blog where I share my experience, observations, trends, and useful lessons learned from my clients.

If you need to talk about anything related to B2B SaaS - drop me something in DM!

BIG ANNOUNCEMENT! 🚀

I'm launching my newsletter to share insights and experiences in the SaaS industry! And guess what? We're kicking it off with a bang: "Industry 4.0: IoT, AI, ML in ERP Software"

Discover how ERP systems are evolving with the integration of IoT, AI, and ML technologies.

Curious about how ERP systems are leveling up with the latest tech? From real-time data to predictive maintenance, it's a total game-changer! 

From real-time data management to predictive maintenance and cybersecurity measures, businesses are revolutionizing their operations and decision-making processes.

Want to learn more about the future of ERP in Industry 4.0? 
Check out the full article here!
#ERP #IoT #AI #SaaS

Ivan Klyzhenko

Product Leadership, Strategic Thinking | CEO & Founder at Uitop

What are the key features of Industry 4.0?

How important are cybersecurity measures in ERP systems?

Humanity once turned the world upside down by harnessing the power of steam and water. Thanks to them, we made machines and transportation work as if 

Open article: ERP in the Age of Industry 4.0: IoT, AI, and Machine Learning by Ivan Klyzhenko • 4 min read

Ivan Klyzhenko on LinkedIn • 4 min read

ERP in the Age of Industry 4.0: IoT, AI, and Machine Learning

My clients secret of scaling SaaS business.

Scaling a SaaS business isn't just about sales—it's about customer success.

My client's journey proves this. Instead of focusing solely on acquiring new customers, they turned existing ones into champions by integrating feedback loops into every product iteration.

Shifting to customer success over sales tactics led to organic growth, with satisfied customers becoming advocates without inflating the marketing budget.

Do you believe customer success can drive growth in SaaS? Share your insights below.

#SaaS #CustomerExperience #BusinessGrowth

How does customer success impact SaaS growth?

What is the significance of customer success in scaling a business?

How do advocates contribute to organic growth in a business?

First impressions are last impressions, especially in the SaaS world.

Your SaaS product is like a book on a shelf. What makes it stand out? The cover. The first line. The intrigue.

In the digital world, you only have a moment to grab attention or miss your chance. It's not pressure—it's potential. The potential to turn a visitor into a loyal customer.

Important things:

- How your page looks
- Clear message about what you offer
- Fast loading
- Easy way to start trying it out

Each of these builds the first impression. Miss one, and you might lose them.

Get the first impression right, and you open up so many opportunities. More people get interested. More people sign up. People start talking about it.

What`s your ideas or strategies for making a great first impression? Comment below.

#SaaS #UserExperience #Startup

How can SaaS companies improve their first impressions?

What role does user experience play in creating a strong first impression?

Why are comments important for evaluating first impressions?

More features ≠ More value.

Keeping things simple is key – too many options can confuse users.

So, how can you be the best?

- Focus on what your users really need.

- Make your product simple to use.

- Great service and a friendly community are better than fancy extras.

- Stand out by being different, not just copying others.

In the race for features what really counts is making things better.

At Uitop we believe in the concept of simplicity. It’s not about making something easy-to-use. This is about reasonable solutions that create a strong base from product growth and scalability! 

What is your strategy for standing out in the SaaS world? Share below!

#SaaS #Startup #UXDesign

How can simplicity improve product growth?

Innovation or Distraction?

Tech trends can sometimes distract us from the essence of our SaaS products.

Think about your favorite SaaS tools. It wasn't just about the fancy tech—it was about how they solved your problems.

Here's what really matters:

1. Understand your users' needs and make their journey smooth.
2. Focus on solving problems, not just adding features.
3. Listen to your users and adapt based on their needs.

Tech is just a tool. Your SaaS product's strength lies in solving problems and delivering great experiences.

Let's refocus on building timeless products, not chasing fleeting trends.

How does your product stick to its main purpose in this fast-changing tech world?

Share below!

#SaaS #Innovation #TechTrends

How does focusing on problem-solving enhance SaaS products?

Why is delivering great experiences essential for SaaS products?

What impact do tech trends have on the focus of SaaS products?

Excited about your SaaS product but struggling to get it noticed?

Try out these few strategies:
Instead of just focusing on having a great product, think about ways you can explain its value better to your target customers. Tell a story that speaks to their goals and challenges, with your product as the solution.

Talk about the benefits and results your product brings, rather than just listing features. This helps build stronger connections with customers and keeps them coming back for more.

It’s important not just to sell products, but to build connections that stick.
Feedback from our clients suggests that focusing on providing value for their customers is a key to the best world-of-mouth effect.

Try to follow this and you'll keep people interested in what you have to offer. 💫
#B2BSaaS #CustomerExperience #ProductDevelopment

What is the key to the best world-of-mouth effect?

Why is it important to focus on providing value for customers?

Have you ever seen how some founders can talk endlessly about their startups but struggle to actually launch them?  
 
It happens a lot. 
 
Talking is easy. Dreaming is free. Execution? That's the real challenge. 
 
Many #founders fall in love with the #idea of their #startup. They perfect their pitch, refine their story, and can captivate any listener.  
 
But when it comes to building the product, facing rejection, and iterating based on feedback, the enthusiasm wanes.  
 
Why? 
 
Building requires a different skill set. It demands resilience, a willingness to confront harsh realities, and the ability to adapt quickly. It's about doing, not just dreaming. 
 
The comfort zone of planning and discussing ideas is a sweet trap. It feels productive but without the hard steps of execution, it's merely a facade. 
 
Let your product speak for itself.  
 
Ready to shift from talking to doing? Start by taking one small step towards building today. Let's see those ideas in action.

What is the challenge in executing a startup?

How can founders shift from talking to doing?

What is the difference between talking and doing in a startup?

No alternative text description for this image

Unlock the Power of Expos with a small present 😉 🎁 

Expos offer more than just booths and business cards. Check out my latest article to discover why face-to-face interaction, networking opportunities, and exposure to innovative products make expos essential for business growth.

Learn from success stories like Facebook, Airbnb, and Uber, and find out how startups can leverage expos to become industry leaders.

Plus, get practical tips for maximizing your expo experience by receiving our practical e-book!

P.S. Type "EXPO" in the comments and I'll send you the 'How to prepare yourself for the expo?' e-book!

Ready to take your startup to the next level? Click here to read the full article. #ExpoSuccess #StartupGrowth #Expo

We’ve all been there - scrolling through LinkedIn, our inbox filled with messages from people we’ve never met, pitching their services or products. It

Open article: Expo Exposure: The secret of successful deals by Ivan Klyzhenko • 4 min read

Expo Exposure: The secret of successful deals

Every SaaS CEO should troubleshoot live as a customer support agent. 

Here are some reasons:

- Direct feedback from the frontlines is invaluable for understanding user needs.

- Experiencing customer frustrations firsthand helps us empathize with their experiences.

-Solving real problems can inspire new ideas and drive product improvement.

-Leading by example demonstrates the importance of customer support to the entire team.

- Gathering rich data provides valuable insights for development, marketing, and strategy.

A CEO's day in customer support can really redefine leadership and drive innovation.

Have you ever taken on a different role in your company for a day? What did you learn? Share your experience below.

#SaaS #ProfessionalGrowth #UIUX

How does a CEO troubleshooting as a customer support agent impact leadership?

What is the significance of CEOs experiencing customer support firsthand?

What are the key responsibilities of a customer support agent?

Do you design for everyone, or just the majority?

One of the biggest lies is thinking "user-friendly" works for everyone. But it's not true. 
What's easy for young people might be hard for older ones. And what's simple for tech lovers can be confusing for others.

The trick? Knowing this difference makes good designs stand out.

A truly user-friendly design doesn’t just help most people. It helps everyone, no matter their age, culture, or abilities.
But how often do we see this? Not enough.

At UITOP, we observe the tools our customers' customizers use daily. Then, we design interfaces based on these behaviors, ensuring they're user-friendly from the start.

We're in a design time where looks and trends often matter more than how easy things are to use. It's time to change that, isn`t it?
Share your thoughts below!

#UIUX #SaaSDesign #UserExperience

What impact does user-friendly design have?

What are recent developments in age, culture, and abilities?

The competition of different ideas can result in progress and a better world for everyone.

Ever seen a new software company that has a quick rise, but then hits a wall? 

Why does it happen?

Often, it's because they struggle to keep up with changes.

When companies start out, they have fresh ideas. But if they don't keep evolving, they can get stuck. The world moves fast and things like what people want, the technology available, and who they're up against change constantly.

As companies grow, they need to change how they work. But many struggle to do it quickly enough. What works when you're a small team might not work when you're bigger.

Leadership is also important. At first, you need someone with big ideas. Later on, you need leaders who can plan, share tasks, and keep everyone happy.

So how do you keep growing once the initial excitement fades? 

-Keep coming up with new ideas.

-Set up good ways of working from the start.

-Make sure your leaders can adapt quickly.

Transitioning from a fast start to steady growth can be hard, but it’s possible. You just need to be ready to change and keep getting better all the time.

Have you ever seen a company hit a roadblock after a fast start? What did they do to keep going? Share your thoughts below.
#StartupGrowth #SaaS

How important is continuous evolution for software companies?

Why is transitioning to steady growth challenging for companies?

What impact does effective leadership have on company growth?

Just make it pretty. 

Three words. A common request. Yet, possibly the most dangerous phrase 

Pretty doesn't guarantee usability, performance, or a seamless user experience.

In a competitive SaaS environment, focusing solely on aesthetics is like building a house without a foundation. It might look good, but it won't withstand the storm.

The allure of "just make it pretty" is strong, but the most successful SaaS products merge form with function.

The challenge? Balancing aesthetic appeal with usability, performance, and user satisfaction.

How do you think we can achieve this balance? Share your strategies below.

How can SaaS products balance aesthetics with usability and performance?

What is the importance of user experience in SaaS products?

How does usability impact the success of SaaS products?

Taplio

Ivan Klyzhenko's Linkedin Analytics

Ivan Klyzhenko

What is Ivan talking about?

Ivan Klyzhenko's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ivan Klyzhenko's Linkedin Analytics

Ivan Klyzhenko

What is Ivan talking about?

Ivan Klyzhenko's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Ivan Klyzhenko's Linkedin Analytics

Ivan Klyzhenko's Best Posts (last 30 days)