Ivana Petrovich's Linkedin Analytics

I'm a passionate and driven senior marketing and client services professional who loves working in progressive and inclusive companies - on agency and/or client side. With 10+ years of industry experience, I've worked on brand refreshes, one-off and regular/seasonal campaigns, customer journey mapping, development of marketing and creative communication strategies, new business development, as well as research/insights/strategy projects. What I love to do? I love working in client services in agencies, but I'm also open to working on the client side. The industries I'm particularly passionate about are fintech, financial services, health and wellness, sports and outdoor/travel companies. But I find many sectors interesting as I love enterprise and offering great products and services to consumers or businesses. Sectors I've worked in: Financial services, professional services, oil and gas, retail and leisure, broadband, telecoms and tech, education, retail, luxury goods (jewellery, watches and automotive), property and environment & sustainability. And the brands/businesses I've helped over the years include: Jaguar Land Rover, Janus Henderson, Cynergy Bank, Scottish Deposit Return Scheme, Voneus Broadband, Van Lancshot Kempen, M&S Bank, Cameron Homes, McEwan’s, car dealerships which sell Nissan, BWM and Mini, NatWest, American Express, Sony, Hilton. -------- What I can offer? • Client Relationship Management • Account Development/Growth and Project Management incl. supporting strategic creative direction & development • Good understanding of the advertising and creative industry, as well as the wider marketing and operational functions, on client side • Collaboration and Leadership • Strong Financial Acumen and Budget Management • Challenging the status quo Career highlights ► Development of initial creative messaging and advertising campaign with £1m+ media spend for a global asset management firm. ► Part of an agency leadership team, focusing on employee engagement and enhancing company performance. ► Revitalised a leisure and fitness brand through applied research, insights, strategy, messaging, and creative development whilst supporting commercial objectives. ► Introduced new branding and company values to 900+ employees in an international energy logistics business. ► Managed a £12m food category. ------- Small print: funny, kind, thoughtful, curious, resilient, bright & open minded. Also a yogi, who loves travel, nature, adventure, food and arts and culture. And forming genuine connections. Say hello!