Ivan de Souza's Linkedin Analytics

My superpower is fusing AI with business strategy to drive growth. I shape AI-driven growth strategies and build personalized, AI-powered products and shopping experiences — driving conversion, customer engagement & loyalty, and profitable growth. My ambition is to make AI useful for people and a growth engine for business — by solving people’s everyday problems, embedding AI into experiences people love and need, and building radically helpful AI-powered products and consumer experiences. This vision drives my exploration of Large Language Models (LLMs), AI Assistants / Copilot, AI-powered Search, and Conversational AI. I'm an AI leader with a strong business background. I bring a rare blend of global leadership in AI, Product, and Growth at large enterprises (with data strategy integrated as a core enabler), combined with hands-on experience as a founder and leader of tech startups. At Coca-Cola, I led the Data & AI strategy across multiple geographies - including North America, LATAM, and globally. Most recently, I led the Data & AI strategy for Coca-Cola’s global B2C e-commerce business, working closely with all operating units worldwide. AI Strategy: • Transformed cutting-edge AI into AI-powered products and shopping experiences, and AI-driven growth strategies. Customer-Centric Focus: • Proven experience scaling personalized, AI-powered customer experiences globally. • Track record of engaging Gen Z consumers through personalized, AI-powered shopping experiences. People Leadership: • Developed and mentored top talent, creating growth opportunities for team members across both large enterprises and tech startups. • Led multidisciplinary teams across business, product, engineering, UX, data science, data infrastructure, and analytics. Global Experience: • Proven ability to navigate complex organizations, lead stakeholder engagement, and deliver innovation and business results across diverse markets. • 20+ years of experience founding tech startups and leading digital transformation at large companies. I bring cultural fluency, adaptability, and readiness to lead AI-driven innovation across geographies — mainly due to a global mindset and international mobility, shaped by hands-on work experience across markets, and a multicultural family background: French, European, and Brazilian. I'm always open to connecting with business leaders, startup founders, and AI builders passionate about leveraging AI to solve people’s everyday problems and drive business growth.