Ivelisse Arroyo's Linkedin Analytics

An accomplished business, digital marketing and marketing operations leader with over a decade of experience driving growth through successful marketing strategies and campaigns. Experienced as marketing director and consultant overseeing product and service launches, leveraging traditional and digital tactics. Vast experience managing marketing projects under the Agile framework, and overseeing the full content lifecycle. Passionate for marketing and growth has fueled entrepreneurial successes like leading a 4X revenue increases for a food manufacturing client in less than two years. Proficient in platforms such as HubSpot, EzyTise, Odoo, Slack, Monday.com, Zoom, Mailgun, Twilio, Asana, Trello, Final Cut Pro X, Photoshop, Loom, Microsoft 365, WordPress, Wix, Google Ads, Google Analytics, Meta Ads, and others. At my current role, during the first 18 months, I’ve built a marketing department from the ground up, hired, trained, and mentored a digital team, and built SOPs for the foundation to scale subscription-based programs in the health insurance industry and expanded lead generation, scaling and positioning the program from 6 to 40 subscriptions, representing a potential revenue growth of $720K the first year.