Ivelisse Arroyo's Linkedin Analytics

As a results-driven Marketing and Revenue Operations Leader specializing in Consumer Packaged Goods (CPG), manufacturing, and healthcare, I excel in transforming strategic vision into impactful execution. I have successfully driven the growth of Criolite, a CPG manufacturer from a micro-business with 50K in revenue to an industry leader making +$2.8 million a year by aligning marketing and revenue operations with business objectives. I focus on optimizing processes for automation, lead generation and management, and campaign execution while ensuring data integrity for accurate reporting and analytics. By developing key performance indicators (KPIs), I measure and improve campaign effectiveness, turning insights into action. In addition, I manage marketing budgets with precision to maximize ROI and oversee the marketing department’s P&L to ensure alignment with business goals. My expertise extends to managing marketing technology platforms, ensuring seamless execution and operational efficiency. Collaboration is central to my success. I work closely with Marketing, Sales, Service, and IT teams to ensure initiatives are aligned across functions. As a trusted partner to executive teams, I offer strategic insights that drive business growth. Leading and mentoring a team of marketing professionals, I foster a culture of continuous improvement and innovation, empowering them to excel. Let’s connect if you’re looking to enhance marketing initiatives, and marketing or revenue operations strategies, optimize technology, or drive business growth.