Igor Krupskiy's Linkedin Analytics

- 10 years of experience in digital marketing with a specialization in web and mobile. 5 years working in international markets. - Deep knowledge in scaling online advertising platforms: Facebook (Meta), Google Search, YouTube, and Apple Search Ads. - Managed high-performing team of SEM specialists. Fostered strong communication within the team to ensure smooth collaboration, teamwork and optimal results. - Successfully managed advertising budgets up to 7-figure monthly budgets. - Possesses a growth mindset, highly analytical, and enjoys the process of brainstorming and testing hypotheses. - Proven track record of building Google Ads from the ground up to achieve 1 million+ installs per month. - Successfully coached junior marketers to achieve Google Ads certification. - Passionate about startups, finance/fintech, and healthtech. - Committed to helping businesses achieve their marketing objectives through expertise in digital marketing strategies and tactics. Career highlights: - Built Google Ads from zero to one of the best channels for acquiring users, achieving over one million installs per month with an average monthly growth rate of 15% at Flo Health Inc. - Created and executed a paid acquisition strategy for the launch of fbs.eu, a Forex brokerage regulated by CySec, as a Senior Performance Marketer at FBS Inc. - Developed and implemented a process for monitoring and analyzing ad performance, which led to more informed decision-making and improved campaign optimization, resulting in 20% lower CPAs over different markets as Team Lead SEM at FBS Inc. Ad Networks: Google Ads, Bing Ads, Apple Search Ads, Facebook Ads, Meta Ads, Tiktok Ads, Snapchat Ads, Yandex Direct, Criteo, AdRoll. Analytics: Google Analytics, Firebase, Appsflyer, Tableau, Pivot Tables, Looker. Automation: Google Apps Scripts, Python, VBA. Marketing tools: SpyFu, SEMRush, AppFollow, Ahrefs, ASOdesk, App Annie (Data.ai), Sensor Tower Instruments: Jira, Confluence, Trello, Slack, Notion, Figma, Miro, MS Office, Excel, Google Docs, Sheets, Forms, Slides, ChatGPT, Adobe Photoshop, Canva Tactics: Paid Search, SEO, ASO, Market Research, Social Media Marketing, Data Analysis, Youtube Marketing, Facebook Marketing, Recruiting, Critical Thinking, Leadership, Marketing Communications, Marketing Management Paradigms: Waterfall, Agile, Scrum, Kanban