CyNtell

Create and launch an updated channel program, including channel program strategy, design and development, channel marketing strategy and execution, and channel recruitment, enablement, and sales.

Channel Sales

Tor Nation K9 Academy 

Guiding clients and their best friends to create their best lives together through training and behavioral enrichment

Founder

IvonneOnTech Inc.

Technology transformation consulting, motivational speaker, blogger, vlogger, podcaster

OMpassion LLC

Life and wellness coach guiding clients to harness their passion to create their peace.  Public speaker, RYT-200 yoga and meditation instructor, certified Spinning instructor.

Advizex

Launched a new Florida territory for VAR/MSP/MSSP, established in 1979 in the Ohio Valley and Northeast regions. Created, developed, and executed strategy for business development, marketing, and customer engagement focused on State, Local, Education, and Healthcare end users by working closely with OEM Regional leaders and field sales teams to create a $2+ million in pipeline in 9 months. Developed and executed OEM alliance, joint marketing, and co-sell strategies by building trust with regional sales leaders and field sales teams and focusing on net new logo acquisition and whitespace penetration increasing pipeline by 150% in 6 months. Established OEM relationships with HPE, Zerto, Dell, Nutanix, Secureworks, Arctic Wolf, CATO, and others by earning trust and collaboration with regional sales leaders and field sales teams focusing on enablement under Florida public sector contracts.

Account Executive

Dell Technologies

Owned, developed, and executed co-sell strategies by building trust and collaborating with executive and divisional leaders driving $1.2 billion annual revenue for endpoint, Data Center, cyber, cloud, and services solutions with TD SYNNEX (formerly Tech Data) and increasing sales by 33% YoY with all partner business models including MSP, SI, VAR, and National Service Providers.
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Built and managed a team of nine high-performing quota-carrying sellers, including Inside Sales, Distribution PAMs, and Business Development Managers, increasing quoting by 40% YoY, quote conversion to sale by 7% YoY, increasing onboarding of new partners by 28% YoY, and increasing net sales 33% YoY.
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Using BI and AI analytics, developed and coordinated strategic marketing initiatives for net new logo acquisition in alignment with BU strategic initiatives resulting in 13% YoY growth for client, data protection, and storage solutions.
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Led cadence of business and pipeline reviews with C-suite, cross-functional business partners, resellers, alliance partners, and cross-matrix technical and non-technical BU organization resulting in 33% YoY revenue growth and increasing client revenue and margin by 52% YoY.
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Developed and led a self-funding marketing and incentive program pilot to identify high-potential partners and provide a provisional tier promotion to drive more than 500% YoY growth with the pilot group.
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Directed process improvement initiatives with Operations and Finance to create partner quoting self-service. Increased quotes by 7% YoY. Increased quote conversion to sale by 5% YoY. Decreased time to quote by 34%.

Regional Sales Director, North America, Distribution

Increased Dell EMC share of wallet and penetration of the total addressable market by 10% by working closely with TD SYNNEX, alliance partners such as Microsoft, Intel, AMD, Nvidia, and others to develop co-marketing and co-sell strategies.
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Owned, developed, and executed strategic initiatives to drive $600 million annual revenue targets for storage, compute, network, cyber solutions, and services, including cloud and aaS with TD SYNNEX (formerly Tech Data) through 2,500 value-added resellers and system integrator in twelve months.
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Developed and led focused marketing efforts utilizing BI-based initiative to increase cross-sell and acquisition account penetration by 10%. Leveraged cross-matrix resources for cyber, storage, compute to drive infrastructure solutions growth by 8% to finish at 125% of plan.
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Designed and implemented creative demand generation programs to drive net new logo acquisition and increase cross-selling by 12% YoY in twelve months.
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Developed co-marketing and co-sell programs with alliance partners such as Microsoft, Intel, Nvidia, and others resulting in 5% increase in transacting partner base.
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Led cadence of business and pipeline reviews focused on key performance metrics with C-suite, cross-matrix internal and external stakeholders, resellers, alliance partners, and technical and non-technical resources focused on business outcomes, resulting in 18% YoY revenue growth.

National Account Manager, Storage and Data Center - Global Commercial Channels

Channel storage sales, including converged, hyper-converged, and primary storage solutions in addition to data protection solutions in Florida. Datacenter sales program and strategic partner plan development and execution, including demand generation; deal creation, progression, and management; partner and end customer sales; and sales alignment with Dell EMC direct selling teams.
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Increased actively selling VAR participation by 32% YoY.
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Designed and implemented creative demand generation programs to drive net new logo acquisition and increase cross-selling. Leveraged alliance relationships with Microsoft, Intel and others for co-marketing/co-selling programs to grow transacting partner base by 5% in 12 months.
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Increased Dell EMC share of wallet and penetration of the total addressable market by 10% in 12 months.
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Engaged with, directed, and leveraged cross-functional specialist teams for marketing, partner engagement, training, and demand generation driving 18% YoY increase in partner participation.

Data Center Partner Account Manager, Florida

Identified and recruited VAR 500 and CRN 100 strategic partners to the Dell Partner Direct Channel program. Grew partner participation by 80% yearly from 2009 through 2012. Territory coverage varied from the Eastern US to the Mid-Atlantic/Southeast.
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Created development, enablement, and retention strategies for MSPs, VARs, and SIs through a cadence of business reviews built upon mutually agreed data-driven objectives (Business Plan, QBRs, Marketing, training, etc.) resulting in partners exceeding 110% - 125% of annual sales targets.
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Expanded relationships and increased Channel engagement with Direct sales teams to focused on co-selling, cross-selling, up-selling, and net new logo customer acquisition. Responsible for $40 million annual revenue target.
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Developed and led a pilot project to increase Channel-led professional services attach sales in SLED accounts, resulting in a 6% increase in Service attach sales during the 6-month pilot.
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Revenue and Margin attainment regularly over 110%.
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Coordinated and led partner technical and sales enablement sessions to maximize partner engagement and utilization of partner programs and incentives, including marketing funds, to achieve 105% average partner target revenue attainment.
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Led cadence of quarterly business and pipeline reviews focused on key performance metrics with C-suite, cross-matrix business stakeholders, resellers, and alliance partners, resulting in 10% YoY revenue growth.

Partner Account Manager, Eastern US/MidAtlantic/Southeast

Created solution sales strategic initiatives to pursue and develop acquisition and retention SLED accounts throughout Southeast and Mid Atlantic regions resulting in 300% attainment against $10 million revenue goal.
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Conducted presentations to C-level executives for professional services, including ITAD asset recovery and disposal, managed intelligent classroom and technology, deployment, training, professional development, and managed services. Implementation of 6,000 unit hardware refresh, asset recovery for the 4th and 5th largest school districts in the United States.
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Clients included Miami-Dade County Public Schools, School Board of Broward County, Orange County Public Schools, Atlanta Public Schools, Florida State University and more. 
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Awarded Dell Circle of Excellence FY 2007 and again in FY 2008 for Revenue and Margin Attainment 500%.

Solution Sales Executive

C&C International Computers and Consultants, Inc.

Technology Sales and Professional Services Consulting; Dell Business Partner/Premier Access Service Provider to K-12 Education and Government
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Developed and executed strategic initiatives for SLED accounts in Florida by creating comarketing
and co-sell strategies with Dell executive leadership and local sales teams to attain $50 million in revenue.
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Acquired accounts and increase run rate sales in Federal and SLED accounts, including the Department of the Navy, Department of the Army, Florida Space Authority, State of Florida government, Digimarc ID Systems, South Florida Water Management District, Miami-Dade County Public Schools, and Broward County Public Schools. Develop and executed strategic initiatives for the pursuit of Federal contracts leveraging MBE/WBE status to increase revenue 25% YoY.
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Won NASA and other Federal engagements by achieving SBA 8(a) status, onboarding to the GSA schedule, and entering diversity mentorship programs with Federal System Integrators, including CSC, Boeing, and others, resulting in contracts with NASA and other
Federal customers.
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Served as technical and education qualifier for the pursuit of Federal and SLED business.

Director, Business Development

Visa International  Latin America

• Manager, LAN and Desktop Support Services for Latin America/Caribbean Designed, architected, implemented, and managed all aspects of IT networking and hardware infrastructure technologies, including routers, firewalls, servers, storage solutions, remote access, telecommunications, and data communications for US Latin America/Caribbean headquarters and remote global offices/internal users while leading 10-person infrastructure, network, and support teams. Develop a 5-year strategic IT plan
by aligning with corporate business strategy to achieve savings of 10% YoY.
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Developed a 5-year strategic IT plan by aligning with corporate business strategy to achieve savings of 10% YoY.
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Led ISO9000, TCO, and time-motion studies to streamline IT operations resulting in process improvements delivering a 10% increase in efficiency and 15% first-call support resolution.
mplemented IT tool automation project to increase networking engineering efficiency by
5%.
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Coordinated and supervised relocation of data center and 400+ end users, including
zero-day and day-one training and enablement to users with no downtime.

Manager, LAN and Desktop Support Services

Pediatrix Medical Group, Inc.

Managed IT team comprised of seven network engineers and two help desk support engineers.
Designed, architected, implemented, and managed all aspects of IT networking and hardware infrastructure technologies, including routers, firewalls, servers, storage solutions, remote access, telecommunications, and data communications to deliver 20% YoY application growth and expansion. 
Support regional locations, including headquarters, 5 regional offices, and 200+ hospital installations with 99.9% uptime. 
Designed strategies for disaster recovery, cybersecurity, and cyber resiliency to achieve RTO/RPO and deliver 99.9% uptime.

Network Manager

Entex Information Services, Inc.

Consulted on Y2K assessment and remediation project identifying at-risk IT, data, and telecommunication systems and developing remediation plans for Club Med Americas, including assessment of LAN/WAN networks, overall system architecture, cybersecurity, cyber resiliency, and implementation and training programs: led implementation and Day One training teams in the US, Mexico, and the Caribbean.

Enterprise Consultant/Senior Consultant

Dynamic technology sales leader. Award-winning technology sales maker. Passionate about customers, the Channel, and Distribution. Maniacally focused on winning the right way. Perpetually curious.

Building authentic connections is challenging, and transformation is even tougher. My professional superpower is creating value by creating connections between technology companies and their ideal clients while leveraging optimal market strategies to increase market share and profitability. I achieve this using my personal superpower: cultivating deep and meaningful relationships. Technology is my domain, and transformation is my passion. With over 15 years in technology sales, partner management, and leadership, I can help you transform your hardware, software, services, and SaaS business through Distribution and the Channel in verticals including Healthcare, Financial Services, SLED, and FED. 

Servant leader. Riveting public speaker. Lifelong learner. Fitness aficionado. Entrepreneurial blogger for IvonneOnTech. Budding vlogger and podcaster. Enthusiastic mentor. Eternally curious.

Taplio

Ivonne Yeste, CC, MSIT's Linkedin Analytics

Ivonne Yeste, CC, MSIT, MBA Candidate, CISSP Candidate

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