Culturally Fluent

Personal Branding, Ghostwriting, Online Visibility in English or Spanish

Founder

Booked And Branded

Fully Booked

Writer

OLAN

Multicultural Communications, Marketing & Public Relations

Chief Executive Officer

iHeartRadio

Executive Producer/Radio Anchor

U.S. House of Representatives

Director of Communications for Congressman Darren Soto (D-FL)

Darren Soto for Congress

Director of Strategic Communications

Impremedia

Editor of La Prensa, Central Florida’s oldest Spanish-language newspaper under ImpreMedia’s management

Editor In Chief

Press Secretary for Congressman Alan Grayson (D-FL) 

Reporter for La Prensa Orlando under ImpreMedia’s management

News Reporter

Award-Winning PR & Brand Advisor | Build Global Recognition & Demand | Forbes-Featured | 32M+ Reach | Ex: News Executive, Press US Congress |

I work with founders, executives, growth-stage teams across cultures, languages and markets to build public personas that are credible, quotable, and sought after. 

My clients don’t just gain global recognition, they become the voices investors trust, the expert journalists call, and the leaders industries follow.

But visibility without alignment doesn’t scale.
That’s why my work goes beyond media, positioning and branding. 

I help leaders pivot, position, and package their expertise into offers and experiences that sell without losing authenticity.

Because in today’s market, it’s not enough to be known.
You have to be chosen.

To date, we have generated $3M+ in international media coverage through this work for our clients. 
This is high-stakes communications. 

In boardrooms, on LinkedIn, and in the press, silence is filled by whoever is more visible. 

I make sure it’s you.

Leaders call me when:
— The board says, “It’s time to be visible.”
— The media starts calling.
— The moment demands leadership, not optics.

Career highlights:

• Forbes-featured as communications & LinkedIn Expert
• Award-winning journalist (NYT Regional Group, TV, radio)
• Former media strategist to U.S. Congress members & senior executives
• Advisor to six- and seven-figure leaders on brand narrative, positioning, and visibility
• Google News Initiative / LION Publishers alum
• Favikon Who’s Who in Influence 2025
• Featured on a Times Square billboard as a top expert (2025)
• Best PR Firms in Orlando, Florida (Expertise)
• Recognized in the U.S. Congressional Record (Hispanic Heritage Month & Women’s International Month)

🔥 More than 32M impressions in 2025
🔥12M in 5 days 
🔥6 M in 1 post 

This isn’t vanity.
It’s velocity.

Your name belongs ahead of the conversation.

Your job will replace you before your funeral.
Your heart attack can't be undone.

A former classmate died way too young from this.
That's why watching this video is hard
but all of you must see it.

65% of employees report feeling burned out. 
Source: (APA)

And yet, talking about it still sounds taboo.
We wear exhaustion like a promotion.
You know the script:

→ "I'll sleep when I'm dead"
→ "Coffee counts as breakfast"  
→ "Vacation is for people who aren't serious"
→ "I can't get sick right now"
→ "Just one more hour..."

Stop.

Your company has an org chart.
You're a box on it.
That box will get filled.

But you?
You're irreplaceable to the people who love you:
your kids, your partner, your dog, your best friend.

The warning signs:

↳ You snap at people who don't deserve it
↳ Your back hurts from sitting too long  
↳ You get winded walking up stairs
↳ You haven't taken a real day off in months

Here's what boundaries look like:

Sleep like your career depends on it.
Because it does.

↳ 7-8 hours isn't lazy, it's the norm
↳ Your phone sleeps outside your bedroom
↳ Sunday emails can wait until Monday

Eat like fuel, not punishment.

↳ Pack lunch instead of grabbing whatever
↳ Drink water before your third coffee
↳ Take 20 minutes and go for a walk

Say no like you mean it.

↳ "I can't take this on right now"
↳ "Let me get back to you tomorrow"  
↳ "That doesn't align with my priorities"

The truth about high performers 👇 
They protect their energy like their most valuable asset.

Because it is.

Well-rested people make better decisions.
Healthy people think clearly.
Energized people solve problems faster.

Burned out people don't climb ladders.
They fall off them.

Your best work happens when you're operating from strength.
Not survival mode.

PS: What's one unhealthy work habit you're ready to break?
Video credit: Career Coach

♻️ Repost if someone in your network needs a wake-up call
➕ Follow me Iza Montalvo 🧲 for more

Iza Montalvo 🧲

"One day, those who didn’t see your worth 
will want to be part of your story." 👇 

Memorize this quote and repeat it often...

Picture this:

Suddenly, those you doubted you
are now your biggest supporters.

You might think this will feel like victory. 
It feels like watching a magic trick.

Same people. 
Different story.

The ones who said you were "unrealistic" 
now tell people they "always knew you'd make it."

The reality is, you're still building.
You're still learning. 
You have bigger dreams to conquer.

The ones who questioned every decision 
somehow remember being your biggest cheerleaders.

Memory is creative like that.

But here's what changes the story:

When you stop building for their approval. 
When you start building for your own truth.

The real transformation isn't in how others see you. 
It's in how you see yourself.

When you're not performing for the critics, 
something powerful happens:

→ Your confidence becomes unshakeable 
→ Your vision becomes clear 
→ Your work becomes authentic

The sweetest part isn't proving them wrong. 
It's realizing you never needed them to be right.

Let them rewrite the story. 
You're too busy writing the sequel.

And in that sequel?
You're both the author and the hero.

PS: What story are you writing that doesn't need anyone else's approval? 

♻️ Repost to remind someone of their potential
➕ Follow me Iza Montalvo 🧲 for more

Ranked #1 Global Branding | Forbes-Featured | Ex-Director of Communications U.S. Congress | $3M+ in Earned Media For Clients

I recovered from burnout when I discovered
the magic of tiny habits. 

Because let's be honest...

Burnout doesn’t happen overnight.
It happens break by break... 👇 
the ones you never take.

We glorify overworking like it’s a trophy:
 
→ “I’ll rest when I’m done.”
 → “I just need to push a little more.”
 → “Breaks slow me down.”

But science (and real life) says the opposite.
💡 Your brain isn’t built for 6-hour marathons.
 It’s built for rhythm: focus, recover, repeat.

Here’s a simple reframe:
Work or study for 1 hour.
 
Then do something that fills you back up
for 5 minutes: 

Then do it again every hour. 

🎵 Listen to one song.
 📞 Call a friend.
 🚶‍♀️ Step outside.
 😄 Talk to your kid.

Because the goal isn’t to squeeze more in.
It’s to make the hours you do spend count.

High performers don’t grind nonstop.
They recover on purpose.

Your next breakthrough might come
after your next break.

PS: What’s your favorite 5-minute reset?
Mine’s a quick walk with my dog Max, no phone.

♻️ Repost if your network needs this reminder
 ➕ Follow Iza Montalvo 🧲 for more

You can be great at your job
but if people don’t like working with you, it gets harder to grow.

Talent can open doors.
Kindness keeps them open.

We’ve all seen it.
Someone who’s smart and skilled.
But the team feels tense around them.

Meetings are quiet.
Projects slow down.

Here are the 6 traits that separate the indispensable 
from the impressive:

1/Be clear.
Say what you mean.
Make it easy to understand.

2/Be respectful.
Listen to others.
You don’t have to agree, just care.

3/Be reliable.
Do what you said you’d do.
People need to know they can count on you.

4/Be flexible.
When things change, stay calm and find a new way.

5/Be kind.
It costs nothing.
It means everything.

6/Be open.
Take feedback as help, not hurt.
Talent helps people notice you.
Character helps people trust you.
And trust builds success.

PS: What’s one thing that makes you easy to work with?

♻️ Share this if you’ve ever had a teammate who made work feel lighter.
➕ Follow me Iza Montalvo 🧲 for more

One person can change the entire feel of a team.
You know the type 👇 

Sometimes it’s the person who makes everyone better
who brings energy, ideas, and generosity.

And sometimes it’s the opposite.

The person who hits the numbers…
but leaves everyone else feeling defeated.

I’ve seen leaders hold on to that second type because “they deliver.”
But the cost is always higher than the return.

You don’t just lose morale.
You lose trust.
You lose your best people.

The numbers don't lie: 

→ A single toxic employee costs $12,800 
→ Toxic employees could cost US companies $292 billion this year 
→ MIT found toxic culture is 10x more important than compensation in predicting turnover

The encouraging part? The reverse is also true.

One great hire can lift a whole group.
One tough decision can reset the standard overnight.
One act of protecting your people can strengthen the mission.

That’s what real culture is.
Not perks. 
Not posters.

Just the daily experience of feeling safe and supported.
When you protect that, your people give you their best.
Not out of fear. Out of pride.

PS: What’s one choice you’ve made that made your culture stronger?
🎥 Video credit: Gary V 

♻️ Repost if leaders need to see this.
➕ Follow me Iza Montalvo 🧲 for more

Your doctor won’t say this: 👇 
Writing down your darkest thoughts gives you power.

Sounds strange, right? 
But here’s why it works:

When you suppress negative emotions, 
they don’t disappear. 
They grow. 

They find ways to show up in your body, 
your relationships, 
your decisions.

But when you write them down? 
You take away their power.

→ That fear you’ve been carrying? 
👊 It’s just words on paper.
→ That anger that’s been eating at you? 
👊 It’s not as big as it felt in your head.
→ That shame you’ve been hiding? 
👊 It looks smaller when you see it outside of yourself.

Writing is not weakness. 
It’s strength. 
It’s you saying, “I see you, and you don’t control me.”

And here’s the lesson: 
When you empty your mind of the heavy stuff, 
you make room for calm and creativity.

Start small:
1️⃣ Grab a notebook or open a blank document.
2️⃣ Write down everything you’re feeling-no filters, no judgment.
3️⃣ Close it. Walk away. You don’t even need to reread it.

Do this daily, and watch how your emotions lose their grip.
Your mind is your most valuable asset. 
Treat it with care.

🎥 Video credit: Homemade Science

PS: What’s one thing you’ve been holding onto that could use a little space today?

🔁 Repost to spread this message 
➕ Follow Iza Montalvo 🧲 for more

Ranked #1 Global Branding | Forbes-Featured | Ex-U.S. Congress Media Advisor |

Everyone’s waiting for their moment.
But maybe the moment’s been waiting for you.

I used to think success was timing:
right place, right network, right energy.

But when you look closer, 
the same names keep showing up.

The same people keep getting “lucky.”
The same voices keep rising.

They’re not lucky.
They’re ready.

☘️ They planted seeds long before anyone was paying attention.
☘️ They built relationships before they needed introductions.
☘️ They practiced their message before anyone was listening.

That’s the part most people don’t see.

They think the breakthrough happens when the spotlight turns on.
But the real work happens behind the curtain. 

And if you’re in that season right now
the building, refining, preparing, this is your reminder:

It’s not invisible forever.

Every day you wake up with intention, 
you’re aligning yourself with the opportunities 
that are already on their way.

You don’t need luck.
🪴You’re just in the planting season.

PS: What’s one seed you’re planting this season?

💛 Repost to help me spread this message
➕ Follow me Iza Montalvo 🧲 for more

I thought micromanagement was a sign of excellence.
It was actually a sign of fear.

In my first months as a leader, I controlled everything.

🥺 Every deck. 
🥺 Every client call. 
🥺 Every comma.

I told myself I was protecting the quality.
But really, I was protecting my ego.

I was afraid that if something went wrong,
it would reflect on me, not the process.

That fear created chaos.
And chaos disguised itself as control.

Micromanagement doesn't start with your team. 
It starts with your fear of losing grip.

And the cost isn't just productivity, 
it's credibility.

When you micromanage, 
here's what you're really signaling:

❌ Self-doubt (checking every detail)
❌ Unclear expectations (demanding constant updates)
❌ Lack of trust (overriding decisions)

Control feels safe.
But it kills creativity, morale, and trust.

True leaders don't manage every move.
They manage their own anxiety first.

When you finally let go:

✅ Your team's creativity explodes
✅ Your influence multiplies
✅ Your leadership matures

You don't need to control everything.
You need to create the conditions where your team can deliver.

Start here: 👇 
Define what "done" looks like, then step back.

PS:What's one leadership habit you had to unlearn to grow?

♻️ Repost to help someone lead better
➕ Follow me Iza Montalvo 🧲 for more

Your words can make or break a deal.
Before you even realize it.

I used to think being direct meant being harsh.
Cost me more than I'd like to admit.

Dr. John Gottman's research proves it:
Relationships need a 5:1 ratio.
5 positive interactions for every 1 negative.

This isn't marriage advice.
It's business survival.

Last month, I watched a junior leader transform a hostile client meeting:
Instead of defending against complaints,
she asked "Help me understand what success looks like for you?"

The client went from threatening to leave
to brainstorming solutions.
Same meeting. 
Different words.

Your words don't just deliver information.
They build bridges.
Or burn them down.

The professionals who thrive:

🌟 Say "Yes, and..." instead of "No, but..."
🌟 Ask "What's working well?" before diving into problems
🌟 Give credit, take blame 
🌟 Frame setbacks as data, not disasters

The warning signs:
⚠️ Teams that fear your feedback
⚠️ Clients who suddenly stop returning calls  
⚠️ Partners who find reasons to work elsewhere

Build trust with every conversation:

💎 Start meetings with appreciation
💎 Replace "You should" with "What if we..."
💎 End with clear, positive next steps
💎 Remember: People forget your words, but never how you made them feel

One word shift can rebuild what took years to break.
PS: What's one phrase you're retiring today?

📸 Image credit: Simon Sinek
🔄 Share this if it resonates
➡️ Follow for more Iza Montalvo 🧲

Ranked #1 Global Branding | Forbes-Featured Strategist | Ex-U.S. Congress Media Advisor | Top 1% LinkedIn Voice

Can't sleep because your mind won't turn off?
If your thoughts are racing in circles, read this 👇

I've been there.
That's why I started studying Japanese philosophy. 
Here are 4 techniques that help me:

1/ IKIGAI
It means to have a purpose in life.

4 Rules of IKIGAI:
💖 Do what you love.
💖 Do what you are good at.
💖 Do what the world needs.
💖 Do what you can be paid for..

2/ KAIZEN:
Focus on small improvements every day, 
aiming to become 1% better daily instead 
of waiting for big changes.

3/ SHOSHIN:
Approach things with a beginner's mindset.
“If your mind is empty, it opens to everything!”

4/ HARA HACHI BU:
Stop eating when you're 80% full.
Eating until full will make you tired and lead to brain fog, causing procrastination…

Note: Some of these concepts have been adapted for Western
audiences.

Found this helpful? 
♻️ Repost to help others learn these concepts 
➕ Follow me Iza Montalvo 🧲 for more

>> JAPANESE TECHNIQUES TO STOP OVERTHINKING<<

Your brain deletes 99.9996% of all opportunities 
before you even blink.

Every second, 11 million signals flood your brain.
You’re aware of... 40.

The rest? Filtered out by your Reticular Activating System (RAS).
This tiny filter in your brainstem decides what’s important.

But here’s the kicker:

Your RAS doesn’t choose based on reality.
It chooses based on what YOU believe.

Two people.
Same street corner.

One sees a "bother".
The other sees potential.

A kid wipes car windows at a stoplight.
Most drivers look away.
One doesn't.

That moment turns into a job.
The job turns into a career.
Not luck.
Not magic.

It's the brain at work.

Reprogram your RAS to spot more opportunities:

→ Define your goals (specific filters = specific chances noticed)
→ Celebrate every small win (your brain wires itself to find more)
→ Change your environment (new people, new places, new cues)
→ Study patterns of top performers (what you train your brain to see, it sees)

Opportunities aren’t rare.
They’re constant.
But your brain deletes almost all of them.

The question is:
Which ones are you letting slip by?

PS: What’s one opportunity you think your brain might be filtering out right now?
Video credit: Social Media

 ♻️ Share this message with your network.
 ➕ Follow me, Iza Montalvo 🧲, for more.

Forbes-Featured Strategist | 3X Founder | Ranked #1 in the World for Branding & Positioning | Advisor To Corporates, Founders & Governments

Sometimes it is very challenging to stay positive
(in a negative situation)

I know it is tough right now. 
But this is where leaders are made.

Everyone's pulling back. 

🌸 Reducing budgets. 
🌸 Deleting drafts. 
🌸 Going quiet. 

Waiting for "better timing."
I'm seeing this everywhere. 

And I'm calling it out: 
This is the exact opposite of what you should do.

Look, I understand.

🥀 The world feels heavy. 
🥀 Markets are unstable. 
🥀 People are tired. 

I feel it too. 

You don't want to seem tone-deaf.
That instinct to protect yourself by going quiet 
makes sense.

But history keeps teaching the same lesson:
2008 proved this.
2020 confirmed it.

Every era of progress began in the middle of chaos.
The creators who became household names didn't wait for stability. 
They built during the breakdown.

When others froze. They moved. 
When others went silent. They spoke. 
When others got scared. They acted.

Crisis doesn't create leaders. 
It reveals them.

Here's what separates the ones who disappear 
from the ones who define this moment:

1/They don't chase certainty. 
They double down on what already works.
2/They don't wait for motivation. 
They create despite the fear, the doubt, the exhaustion.
3/ They stay visible. Not because it's easy. Because it's necessary.

Crisis forces honesty. 
It shows what's resilient, 
and what was just routine.

This is where expertise replaces panic. 
The economy might be slowing, but creativity isn't.
Momentum doesn't live in the market. 
It lives in your choices.

This moment isn't meant to defeat you. 
It's meant to define you.

❤️‍🔥 Keep building. 
❤️‍🔥 Keep showing up. 
❤️‍🔥 Keep doing what works.

PS: The market will recover.
But will you be positioned to win?

🔁 Share this message with your network
➕ Follow me Iza Montalvo 🧲 for more

Too many stay in the longest lines.👇
Few step into the shorter ones:

→ To get involved
→ To encourage
→ To help

That’s where transformation happens.

We see what needs to change.
We know what could be better.
We have ideas worth sharing.

But real impact happens on the stage.

When you step forward.
Ideas become actions.
Thoughts become changes.

1/ Skip the chatter
Stop analyzing and start fixing.

↳ Replace "That's impossible" with "How do we make this possible?"
↳ Turn your complaints into your next project
↳ Spend your energy on solutions

2/ Encourage others  
Be the person who lifts people up

↳ Celebrate the attempts, not just the wins
↳ Support people when they stumble 
↳ Your encouragement is fuel 

3/ Get your hands dirty
Show up for the work that matters.

↳ Volunteer for projects others avoid
↳ Join the cause instead of watching 
↳ Be in the trenches, not just the strategy meetings

4/ Share your skills
Your talents weren't meant to stay safe in your comfort zone.

↳ Teach someone what you know
↳ Mentor the person who's hungry to learn
↳ Use your expertise to create impact 

5/ Be the change
Don't wait for someone else to make the first move.

↳ Start the initiative you wish existed
↳ Take the action others are afraid to take
↳ Prove what's possible 

The people making the biggest difference take action.

They're the ones rolling up their sleeves.
They're the ones showing up when it's hard.
They're the ones turning ideas into plans.

The stage is waiting.

PS: Are you ready to switch lanes?

♻️ Repost if your network needs to hear this
➕ Follow me Iza Montalvo 🧲 for more

You’re not doing anything harmful.
You’re just not doing anything unforgettable.

Amazing carousel by Suren Samarchyan

Your colleagues love you.
But the promotion never comes.

That's the difference between being "well-liked" and being "well-respected".

And I get why.

We’re taught to play it safe, to be agreeable, to wait for recognition.
But safe doesn’t always get you ahead. 

Here are 7 behaviors keeping you stuck in the middle:

1/ You're an open book
☝️Being "authentic" doesn't mean sharing everything.
☝️Respected professionals are selective about what they reveal.
☝️They know privacy creates presence.

2/ You wait for consensus
☝️You nod along until you hear what others think.
☝️Respected leaders shape opinions, they don't echo them.
☝️Your silence isn't diplomacy. It's invisibility.

3/ Your work lacks context
☝️Results without framing look basic.
"I finished the report" vs.
☝️"This analysis prevents the $2M mistake we almost made last quarter."
☝️Frame your wins accordingly.

4/ You undermine your own authority
☝️"Just my thoughts, but..."
☝️"I might be wrong..."
It's not humility, it's hesitation.
☝️Confident professionals own their expertise.

5/ Your communication never evolves
☝️You speak the same way in every setting.
☝️Respected professionals tailor their message to match the room.

6/ You avoid productive tension
☝️Seeking harmony keeps you comfortable.
☝️But respect comes from addressing what others avoid.
☝️The hard conversations are where trust is built.
☝️Stop protecting comfort. Start protecting standards.

7/ You lack a signature achievement
☝️Every respected leader is known for something specific:
☝️Turning around failing projects
☝️Building exceptional teams
☝️Closing impossible deals

What's your specialty?
If no one knows, you're still just "nice."

The fact is:✍🏼
Being liked is comfortable.
Being respected is transformational.

You can't have both by playing it safe.

PS: What's your next step to build respect?

♻️ Share to help your network level up
➕ Follow me Iza Montalvo 🧲 for more

Forbes-Featured Strategist | Ranked #1 in the World for Branding & Positioning | Trusted by Leaders to Be Chosen, Not Just Seen

>>THE RESPECT CEILING<<

The most dangerous weapon in the world isn’t nuclear.
It’s verbal.

 💥 One sentence can ruin a reputation.
 💥 One story can spark a revolution.
 💥 One speech can rewrite what millions believe.

I’ve been preparing for an international talk 
studying some of the most powerful communicators on the planet.

🎤 And then I watched Mohammed Qahtani.
A Saudi engineer.
Walks on stage, lights a cigarette, tells a story so convincing you’d bet it was true.

Then he drops the twist: it was a lie.
That “lie” won him the Toastmasters World Championship of Public Speaking.

The winning message: 

  ☑️ Words can destroy.
  ☑️ Words can heal.
  ☑️ Words can change the world.

And he proved it using the power of his voice.
 
You don’t need more words.
You need the right ones.

🎥 video credit: social media 

 💬 What’s one speech that changed how you see the world?
 Drop it below let’s build a library of world-shifting words.

♻️ Repost if you believe communication is a superpower.
Follow me Iza Montalvo 🧲  for more

That cloud above your head?
I used to call it an obstacle.

Now I know:
Your mindset is your unfair advantage.

Who you surround yourself with determines 
whether you sabotage it or sharpen it.

Stagnant careers vs exponential growth?
It's not just what you think. 
It's who you think with.

Your professional circle doesn't just influence your career. 
It literally rewires how your brain processes challenges.

Surround yourself with people who:
→ Question your assumptions daily 
→ See possibilities where you see problems 
→ Have already achieved what you want 
→ Push you to think bigger

I live by these words: 
Ambitious people raise your baseline. 
Mediocre people lower it. 
There's no in-between.

How to build that circle:

🔥 Join industry masterminds (not just networking groups) 
🔥 Attend conferences where your future self would be speaking 
🔥 Find mentors who've walked your exact path 

The people around you either expand your vision or shrink it.

Ask yourself: 
→ Who are the 5 people you spend the most professional time with? 
→ Are they where you want to be in 5 years? 
→ What's one relationship you could cultivate this month that scares you?

Your network isn't just who you know. 
It's who shapes how you think.
And that makes all the difference.

PS: What's the most valuable professional relationship that changed your trajectory?

♻️ Share if your network needs this reminder 
➕ Follow me Iza Montalvo 🧲 for more

Eight years ago, they said it would never work.
In 2026, he’ll prove them wrong. 👇 

On the biggest stage in the world. 🏈

Bad Bunny will be the first artist born in Puerto Rico 
to headline the NFL Super Bowl halftime show, 
primarily in Spanish. 

2016:
 → Latin trap wasn’t taken seriously by execs
 → Told to cut his nails, lose the skirts, sing in English
 → Asked why he wouldn’t “cross over”

He built his own lane.

Now 👇
 → Most streamed artist in the world (3 years straight)
 → Skipped a U.S. tour in protest of ICE, still filled stadiums worldwide
 → Created space for queer, trans and Afro-Latino voices

Context:
 → Only 3% of halftime songs have been in a language other than English
 → 65% of Latino professionals feel pressure to assimilate (Coqual)
 → Spanish is the 2nd most spoken language in the U.S. 

And let’s be clear: 
Immigrants and non-English speakers face
daily scrutiny, stigma, and systemic barriers.

That’s why this moment matters.

This is the story of a Puerto Rican kid from Vega Baja,
once told he was “too much,”
starring the most-watched event on Earth.
Without subtitles.

That’s not just music.
That’s cultural power.

So here are the real questions:

 ➡️ How many voices are still asked to translate themselves in boardrooms?
 ➡️ How many talents dim for “professional advancement”?
 ➡️ How much culture gets lost chasing “universal appeal”?

Bad Bunny’s Super Bowl moment isn’t just entertainment.
It’s proof: you don’t need to hide your culture to expand your impact.

Create the space.
Center the voice.
Step back.
 
Watch history happen. 🧡🇵🇷🔥

💬 Where are you still code-switching?

♻️ Repost if your network needs this reminder
➕ Follow me Iza Montalvo 🧲 for more

Marketing isn't just posting on social media.
Are you missing the whole show? 

Credit to Tom Pestridge for this brilliant way to explain it.

Marketing is like running a circus. 🎪
And most businesses are confusing the acts with the strategy.

Here's what's really happening under the big top:

🎯 ADVERTISING = Those colorful posters around town
🎪 PROMOTION = Discount tickets for opening night  
📰 PUBLICITY = The news covering your star elephant
🤝 PR = Schmoozing with the mayor and local businesses
💰 SALES = The ticket booth magic that closes the deal

But MARKETING?
Marketing is the ringmaster's master plan.

The 7 components that orchestrate the entire show:

1/ GOALS 🎯
What's your big top vision?
Pack 10,000 seats? Go national? Create buzz?
No clear goal = no clear direction.

2/ TARGET AUDIENCE 👥
Families with kids?
Thrill-seekers?
Date night couples?
You can't please everyone under the big top.

3/ YOUR OFFER 🎭
What makes YOUR circus unforgettable?
Death-defying stunts? Comedy gold? Exotic animals?
This is your unique value proposition.

4/ MULTI-CHANNEL APPROACH 📢
Posters. Radio ads. Social media. Word-of-mouth.
One channel is one spotlight.
You need the whole lighting system.

5/ CONVERSION FUNNEL 🎪
They see the poster (awareness)
They check showtimes (interest)
They buy tickets (decision)
They show up and love it (action)

6/ DATA TRACKING 📊
Which acts get standing ovations?
What ticket prices sell fastest?
Which channels bring the biggest crowds?
Data drives decisions.

7/ EXECUTION 🎬
The greatest strategy in the world means nothing
if your performers can't deliver.

Marketing isn't the flashy promotional stuff everyone sees.
It's the invisible strategy that makes everything work.

From the first poster someone notices
to the final bow under the bright lights.

PS: What part of your marketing circus needs attention right now?

♻️ Repost if this cleared things up for your network
➕ Follow me Iza Montalvo 🧲 for more

How Do You Explain Marketing? 

I met my 20-something self today at the train station.
She got there early at 8 am, so did I.

She was wearing a leather jacket and boots.
First job as a breaking news reporter, 
chasing police scanners through NYC streets.

🍎 Proud of her press badge.
🍎 Cheap coffee in hand.
🍎 Too much ambition, not enough sleep.

No AI back then.
No “creator economy.”
Just deadlines and the hope to make front page.

Years later, sitting in committee hearings on Capitol Hill.
Watching politicians deliver their messages.
Different desk.
Same adrenaline.
Same pressure to get the words right.

Somewhere between police radios and press conferences, 
I learned something no one teaches you, how to be seen.

We spend years building credibility
but almost no time learning how to show it.

Back then, I was chasing headlines.
Now, I help people write their own.

If you’re finding your voice online, start here 👇
→ Speak to one person
 You don’t have to sound polished, just sound like yourself.
 Instead of “optimize your positioning strategy,”
 say “make it easy for people to understand you.”

→ Show your credibility, don’t hide it
 Sharing results isn’t arrogance, it’s evidence.
 It’s teaching what’s possible for others.

→ Create moments where people can see you
 A glimpse of what you’ve lived, 
what you’ve earned, 
what you’ve overcome.

🤝 Don’t talk about yourself.
🤝 Talk from yourself.
🤝 That shift is your unfair advantage.

One post can change your career.
You don’t need a new year or a new plan.
You just need one honest post, written like you mean it.

PS: What truth are you brave enough to tell next?

♻️ Repost to encourage someone to find their voice.
 ➕ Follow Iza Montalvo 🧲 for more.

Jobs saved Apple by marketing Gandhi
not gigabytes.


"Don't talk about the product!" 👇

Steve Jobs said this in 1997.
Apple was 90 days from bankruptcy.
The Think Different campaign was their last shot.

Here's what Jobs did that saved them:

He ignored the product.
"Marketing is about values," he told his team.
"We have to be clear on what we want them to know about us."

While competitors bragged about:
→ Faster processors
→ More memory
→ Better specs

Apple celebrated something else:

The crazy ones.
The misfits.
The rebels.
The people who think different.

Einstein. Ali. Gandhi. Lennon. Earhart.

Just like Nike doesn't sell shoes.
They sell the athlete inside you.

Just lke Coca-Cola doesn't sell soda.
They sell happiness and connection.

Apple didn't sell computers.
They sold the tools for creative genius.

The spotlight wasn’t on the tech.
 It was on the belief behind it.
That belief saved the company.

The lesson hits different today:

↳ Features tell
↳ Stories sell
↳ Dreams drive decisions

Your customers aren't buying your product.
They're buying the version of themselves they see when they use it.

PS: What story are you really telling?
VC: Social Media

♻️  Repost if you agree
➕ Follow me Iza Montalvo 🧲 for more

Taplio

Iza Montalvo 🧲's Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Iza Montalvo 🧲's Linkedin Analytics

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Iza Montalvo 🧲's Linkedin Analytics

's Best Posts (last 30 days)