James Carson's Linkedin Analytics

I work at the intersection of content, technology and analytics. Sometimes that means client marketing, and sometimes that means media company editorial. I run two businesses. Publishing Strategy is a media and content consulting business through which I work with media companies on bespoke projects, and company founders to improve their social media marketing. Agentic is a new form of agency that runs experimental AI projects for its own assets and uses these workings in client services. We provide marketing services to AI focused companies, generative AI advisory and process automation. Prior to founding my consultancies I worked for some of the UK's biggest media owners. Some of the well known brands I've worked for are Bauer Media (Grazia, Empire, MCN), The Telegraph, and History Hit, where I was Managing Director, guiding the company from startup to acquisition to scale up. History Hit won numerous industry awards across audio and video on demand. I have very broad skills across media production and analysis. I've written and edited several books, produced and edited documentary video end to end and have provided editorial insight and analytics for 15 years. I also setup and guided a marketing function and set up the brand assets for a startup which stayed consistent for five years. If you would like to discuss content strategy and AI for your business, get in touch.