Martekings

Founder

Heyhack

Duties: 

- Leading product-led growth marketing efforts
- Building up an engaged community of developers and specialists interested in security
- Analysing the marketing channels to keep improving and optimising
- Identifying opportunities to support company growth and marketing (Achievement: Top-1 Product of the Week on ProductHunt)
- Running and tracking paid and social media campaigns

Head of Marketing

Backendless

Growth Marketing Advisor & Mentor at Backendless

As a Growth Marketing Advisor and Mentor at Backendless, I spearheaded strategic initiatives to drive user acquisition, optimize conversion rates, and foster growth for the company's products and services. With a focus on data-driven decision-making and innovative marketing techniques, I played a key role in propelling Backendless towards its business objectives.

Growth Marketing Advisor

WeLoveNoCode

Duties: Led all growth marketing activities such as Inbound Lead Generation, ProductHunt launches, continuous Conversion Rate Optimisation, and others.

Results: Company reached 3M ARR (90% Inbound)

Chief Marketing Officer

Duties: Starting the Inbound marketing processes for an MVP-stage startup, lead generation, brand awareness

Results: Several successful ProductHunt Launches, 40k MRR generated.

Growth Marketing Manager

LUT University

Duties: Preparation and organization of expert forums in cooperation with EIT Raw Materials in Helsinki. Promotion of future events, Invitation, and meeting of the guests, leisure planning, holding opening and closing ceremonies, organization of additional meetings of participants. The most important target of the events was to increase our university’s recycling department brand awareness.

Event Manager

Människans Resurser AB

Duties: Development and implementation of a new marketing company to promote a key product, organization of business trips, and negotiations.
Results: Sales increased by 35%.

Junior Marketing Manager

- Business Development and Sales Manager
- Built several SaaS rocketships
- Reached 3M ARR in a year as a CMO

Taplio

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Taplio

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