CollegeAPP

President, CollegeAPP

Owner, President

Experienced business consultant with a track record of creating consumer-focused solutions -- through a combination of data analytics and deeply-rooted mastery of generational change.  Creator of The CollegeAPP, a predictive analytics service to help post-high school educational institutions find willing and capable adults for increased training and education.

Mn8 Creative, Inc.  

The CollegeAPP

CollegeAPP  -- The Adult Prospect Pipeline.  A predictive analytics-based consulting service designed to help post-secondary schools find and recruit adult students for degree, certificate and training programs.  Our proprietary predictive models give schools the ability to identify pre-qualified adult students in their service area rather than waste time and money marketing to imprecise demographics and vague persona-based student profiles.

Founder

Executive Vice President PSB Research

Jack MacKenzie Joins Penn Schoen Berland to Lead 
Global Media and Entertainment Practice

LOS ANGELES, June 13, 2016 – Penn Schoen Berland (PSB), a global research-based consultancy, announced today that Jack MacKenzie has joined the firm as Executive Vice President and will lead its Global Media and Entertainment practice based in Los Angeles.
“Jack has more than 15 years of experience in research-based consulting in entertainment, which is where PSB has done some of its most innovative and exciting work,” said Curtis Freet, CEO of PSB, to whom MacKenzie will report. “With Jack on board, we will continue to raise the bar in this space. His deep understanding of the entertainment industry and media consumption habits will allow PSB to both honor our traditional areas of expertise and expand our reach into broader entertainment, digital, and consumer terrains.”  

MacKenzie will oversee the growth and development of PSB’s media and entertainment business, which has historically served Hollywood studios, video game makers and magazine publishers, and will also drive expansion of PSB’s business into television, advertising, premium content and video game development. 

“PSB is a trusted and respected brand and I’m proud to have been asked to help build its business,” MacKenzie said. “PSB is at the forefront of understanding that consumer decisions aren’t made in vertical vacuums. Its proven methodologies, operational expertise and innovative approaches lead to a healthy, real-world understanding of how and why people make decisions and how companies can benefit from that knowledge.”

Executive Vice President

Oxford Road

Provide day-to-day advisory services to fast-growing performance-based advertising agency.  Focus includes corporate structure, growth initiatives, advertising attribution and efficiency performance indicators as well as executive and mid-management business and strategy consulting.

Senior Advisor

Frank N. Magid Associates

Created and curated largest research endeavor into generational impact on business in America.  Worked closely with Fortune 500 clients to first develop a sophisticated and accurate generational lens and then apply that lens to various marketing, product and direct-to-consumer initatives.

President, Magid Generational Strategies

Directly managed Magid's largest and most successful satellite office.  During 15 year tenure, oversaw development of key Magid business verticals including video games,  food and beverage, retail, consumer packaged goods and transportation.  Fostered a culture of innovation that led to the creation of multiple proprietary good and services including EmotionalDNA, Magid Content Standards, Magid Content Performance Index, Millennial Strategy Program and Magid Generational Strategies.

KCNC-TV (NBC Television)

News Director

With over 25 years of experience in data analytics, generational change, and new media, I am the President of CollegeAPP, the first-to-market education and workforce planning analytics company focused on the adult student marketplace. I am also the Owner and President of Mn8 Creative, a business consulting firm that creates consumer-focused solutions for various industries.

My mission is to help post-secondary education institutions find and recruit adult students for degree, certificate, and training programs, using proprietary machine learning techniques that identify pre-qualified prospects in their service area. I also leverage my deeply-rooted mastery of generational change to help businesses understand and engage with different consumer segments and optimize their marketing strategies. I have multiple patents, publications, and awards in the fields of data analytics, generational change, and new media, and I am passionate about sharing my insights and expertise with others.

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