Holbrook Life

Chief Revenue Officer (CRO)

•Oversee marketing department's efforts to increase revenue and brand awareness.

•Oversee all Fitness, Wellness, Salon & Spa operations, revenue growth, with emphasis on simultaneously increasing revenue and improving net margin.

•Oversee the growth of Holbrook's new initiative; Holbrook Club is a country club style model which has acted and will continue to be a catalyst for revenue growth across multiple profit centers. 

•Support senior management by creating a multitude of Standard Operating Procedures, improving the overall operations of the company, while decreasing costs to improve net operating income. 

•Improving company culture by bonding departments together to achieve long-term company goals.

Vice President of Business Development

•Oversee marketing teams efforts to effectively market a variety of services to our target audience.

•Construct and execute marketing and operational strategies to newly formed revenue generators for various profit centers.

•Identify and develop innovative opportunities to strengthen brand awareness and overall revenue for the company.

Director Of Business Development

•Supported digital media management to promote services, increase brand visibility, and build and sustain new and existing clients. Implement & execute strategic planning for multiple departments and revenue streams.

 •Orchestrated advertisement strategy and strengthened website optimization techniques.

•Analyzed data from social media and websites to spread brand awareness and communicate brand values.

•Generated a 50% increase in user engagement on all media channels.

•Consistently improve search rankings through content marketing, keyword research, and an unswerving focus on leading-edge strategies.

Business Development Manager

•Analyzed data from social media and websites to spread brand awareness and communicate brand values.

•Generated a 50% increase in user engagement on all media channels.

•Constructed and presented marketing strategies to strengthen brand awareness.

Marketing Intern

Pock-IT Apparel

Established and launched a patent-pending activewear company from the ground up, created a concept, a business model, and developed the business for profitability. Provide leadership and strategic direction and set and meet sales goals through a well-managed and expanding sales force. Lead product creation & profit margin optimization. Manage inventory, shipping, and the overall marketing focused on developing dynamic presence and strategic positioning of the brand. Manage international logistics and strategy for 14+ countries.
•	Drove Pock-IT product sales internationally while developing and executing growth strategies across multiple channels.
•	Continuously maintained long-lasting partnerships within Pock-IT’s industry to aid growth and brand equity.
•	Prospected for new accounts through high-impact presentations; maintaining strong relationships with existing client base to expand Pock-IT’s partnership portfolio and sales volume.
•	Achieved 85% profit margins with 100% customer satisfaction on every product sold.

Founder

Southeastern University

•Managed catering events throughout Southeastern's campus.

•Communicated with Senior Director and Head Chef to execute events efficiently. 

•Attended to customer needs prior and during events.

Event Coordinator

The Claddagh Restaurant & Pub

Led and developed social media campaigns to raise online brand awareness and engagement, increase web traffic, and maintain a consistent online voice. Created promotional campaigns using relationship marketing to increase customer loyalty and attract new customers. Utilized the restaurant's mailing list to reach a larger audience of previous customers.

•Implemented a strategic marketing approach to campaigns resulting in a net increase in qualified lead volume, enhance visibility, and an increase in opportunity creation.

•Created an effective benchmark for measuring the impact of social media programs and analyzed, reviewed, and reported the effectiveness of campaigns to maximize results.

•Increased the social media presence of the restaurant chain and gave each account a more professional look.
 
•Utilized the restaurants mailing list to reach a larger audience of previous customers.

Marketing and Promotions Consultant

C&C Market Research, Inc.

Drove sales through strategic business development and existing account optimization. Built a solid sales infrastructure from the ground up, expanded penetration in new markets, and delivered immediate results-producing new business. Greeted new and returning clients and maintained their satisfaction throughout projects.
•	Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
•	Recruited, scheduled, and administered market research on the public to report back to large corporations such as Coca-Cola. 
•	Penetrated accounts in previously untapped areas, expanding the contact base by 50% and taking over the competitors.

Sales Management Specialist

The Bridge Inn

-Oversaw the overall well being of staff and customers within the restaurant and bar. 
-Worked closely with the owner to ensure standards and financial objectives were being met.
-Maintained very high hygiene standards throughout the restaurant and bar area.
-Set up and cleared down an 80 seater restaurant at the start and end of each shift.
-Worked with both the kitchen and restaurant to ensure orders ran smoothly and customers remain satisfied.
-Helped in the kitchen with starters and desserts when required.

Restaurant and Bar Supervisor

Saint Joseph's College of Indiana

8 week placement:
-Called and informed potential customers on background of the business.
-Built a relationship with the caller.
-Attempted to entice them into making a donation to the University.
-Achievements: Received "Caller of the night" 9 times within a team of 32.
-Best night recorded for an individual was $5,600 in donations which I received.

Sales Representative

Ideal Catering Consultancy Ltd

-Basic understanding of UK contract catering market covering sectors, key companies and different 
 disciplines.
-Understanding of catering financial trading statements and how contractors make their money.
-Management and service challenges faced by Contractors.
-Attending Client meetings whilst shadowing ICC Company Directors.
-Audited catering operations working alongside ICC company Auditors with an appreciation of what “good” is in contract catering.
-Gained full appreciation of managing a small consultancy business including gaining new business, managing day to day requirements, company trading including VAT and accounting practices.
Reference: roy@idealcateringconsultancy.co.uk

Hospitality Management Intern

Purpose-driven leader with an entrepreneurial mindset, dedicated to achieving exceptional results in sales and business growth. Esteemed for expertise in complex problem-solving, advancing revenue expansion, and implementing effective cost optimization and reduction initiatives, all driven by a commitment to delivering first-class products and services. Proven track record of surpassing sales targets by focusing on strong collaboration between marketing, sales, and operations. Recognized for diligent attention to detail and comprehensive understanding of the company's long-term strategic vision. Excels in high-pressure environments, demonstrating through action a strong focus on effective leadership and a serial work ethic.

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