Jack Alexander Morrison Austin

Content Marketing Specialist

Jack AM Austin: Growth Consulting

I help successful solopreneurs unmask on LinkedIn and finally build business as themselves.

Book a call here: https://calendly.com/jackamaustin/linkedin-assessment-call

Join my Skool here: https://www.skool.com/the-linkedin-basecamp/about

Owner

Grassroots Content

Grassroots Content is a traffic generation agency for businesses that cannot rely on ads. We work with industries like cannabis, wellness, adult, and crypto that are restricted on traditional ad platforms.

Instead of paid traffic, we focus on organic strategies that build long-term authority and drive qualified leads. These include:

SEO content systems that rank and convert

Social media content that engages without triggering restrictions

Outreach and content marketing tailored to high-trust, high-regulation niches

Our team has managed content operations for global companies and niche disruptors, scaling strategies across languages and markets.

If your business cannot advertise, we help you grow without breaking the rules.

Founder & CEO

Authentic AI Storyteller | Helping Coaches & Consultants Build Powerful Personal Brands that Attract Aligned Clients | 300k+ Reach | Co-founder of AI-Informer | Book a Call 👇

𝐈 𝐛𝐮𝐢𝐥𝐭 𝐚 𝐭𝐡𝐫𝐢𝐯𝐢𝐧𝐠 5-𝐟𝐢𝐠𝐮𝐫𝐞 𝐚 𝐦𝐨𝐧𝐭𝐡 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐠𝐞𝐧𝐜𝐲. 𝐒𝐨𝐥𝐢𝐝 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬. 𝐆𝐨𝐨𝐝 𝐦𝐨𝐧𝐞𝐲.

And I was dying inside.

Every "professional" conversation felt like wearing someone else's skin. Every strategy session required a performance. Every client call meant putting on the mask.

When the referrals that built my business dried up, I spent a year trying everything else - new platforms, new strategies, new tactics. Never staying with anything long enough for it to work.

I had a choice. Learn to perform better or finally drop the act.

𝐘𝐨𝐮'𝐫𝐞 𝐝𝐨𝐧𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐞𝐥𝐬𝐞'𝐬 𝐦𝐚𝐩.

Started showing up daily. Real conversations instead of performances. No scripts. Just me, exhausted from pretending but doing it anyway.

The weird part? When you stop performing, conversations become effortless. People respond to the real you in ways they never did to the polished version.

You already know how to make money. That's not your problem.

Your problem is the mask is getting heavier. The performance is exhausting. You're successful but feel like a fraud because the "you" making money isn't actually you.

𝐓𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞. 𝐘𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤.

I teach the same mechanics everyone uses - daily outreach, consistent presence, genuine engagement.

But really? I help you reconnect with what makes you genuinely different and OWN it. Your natural way of connecting becomes your edge.

That happens when you stop performing and start connecting. When you trust your instincts over someone else's templates.

Billy closed £6K in 6 weeks. But Sajjad said something deeper: "Jack did what three other business coaches couldn't - he understood who I really am and who I serve."

The people who need another strategy aren't ready.

The ones ready to unmask? They already clicked.

Reality Check - 15 minutes
https://calendly.com/jackamaustin/linkedin-assessment-call

𝑺𝒕𝒊𝒍𝒍 𝒔𝒉𝒐𝒘𝒊𝒏𝒈 𝒖𝒑 𝒅𝒂𝒊𝒍𝒚. 𝑺𝒕𝒊𝒍𝒍 𝒄𝒉𝒐𝒐𝒔𝒊𝒏𝒈 𝒔𝒊𝒎𝒑𝒍𝒆 𝒐𝒗𝒆𝒓 𝒔𝒐𝒑𝒉𝒊𝒔𝒕𝒊𝒄𝒂𝒕𝒆𝒅. 𝑺𝒕𝒊𝒍𝒍 𝒇𝒊𝒈𝒖𝒓𝒊𝒏𝒈 𝒊𝒕 𝒐𝒖𝒕. 𝑻𝒉𝒂𝒕'𝒔 𝒕𝒉𝒆 𝒘𝒉𝒐𝒍𝒆 𝒑𝒐𝒊𝒏𝒕.

CEO & Founder

Paying for content and not seeing the results? Wasting time with various agencies, but not sure you're getting decent value for your investment? Lost on where to start with your content plan to ensure increased traffic and sales performance? 

You're in the right place!

Grassroots has been helping online businesses increase their website traffic and sales through clever SEO and high-quality content. Get in touch with us to supercharge your content performance today.

The biggest LinkedIn lie? That being professional means being boring.

Just had a client tell me they thought they needed to use template voices.
Not their voice. The template's voice.

This is what LinkedIn culture has done to us.

Made us believe that professional means performative.
That credibility requires corporate speak.
That success means sounding like everyone else.

Bollocks.

The most successful people I know on LinkedIn?
They swear occasionally.
They share their failures.
They sound like actual humans.

Because here's what actually works:

Being professional means delivering value consistently.
Not performing someone else's version of success.

Being credible means knowing your shit.
Not hiding behind jargon that means nothing.

Being successful means getting results for clients.
Not cosplaying as a Fortune 500 CEO.

Yes, use frameworks. They work.
Yes, have a strategy. It matters.
Yes, be consistent. It compounds.

But make it yours.

Your voice. Your stories. Your personality.
Just with better structure.

My client switched from template voice to their voice.
Same frameworks. Same strategy.
Different energy entirely.

Engagement quality improved.
Discovery calls went from forced to natural.
They actually enjoy showing up now.

Stop performing professionalism.
Start being professionally yourself.

The frameworks are just the skeleton.
Your authenticity is what brings them to life.

Jack AM Austin

I help solopreneurs drop the mask and get clients through LinkedIn as themselves

I made $100,000 in 12 months and woke up Monday feeling like a failure.

Proper case of the Mondays.

Lying there thinking about client numbers. About getting more people through the door. More people into my high-ticket program.

"Why has it taken so long?"

I've been focused hard on this most of the year. Networking. Posting. Making offers. Having conversations.

But it still feels slow.

Then I actually looked at the numbers.

Nearly $100k in revenue. 40 people in my paid community. Multiple high-ticket clients. Real results for those people.

I've been doing this specific LinkedIn focus for 12 months.

12 months.

And I was measuring myself against what? The guru promises. The "do this for 3 months and print money" courses. The $500 programs that sell you instant results.

I know those timelines are bullshit. I've watched people buy 10 courses and overthink themselves into poverty.

But somewhere in my brain, those fake promises infected how I judged my own very real success.

Amazon Prime next-day delivery has convinced us that everything should happen yesterday.

It doesn't.

12 months to build something generating six figures is fast. But my Monday morning brain was convinced I was failing.

If you're doing the right things and feeling behind schedule, check what schedule you're actually measuring against.

Because the timeline that's designed to sell you another course isn't the timeline that builds something real.

To everyone who feels invisible right now...

I see you.

You're posting. You're showing up. You're doing the work.

But it feels like nobody is listening, doesn't it?

You watch people with half your experience land dream clients while you're getting two likes and a pity comment from your mum.

You've built something real. You've delivered results. You know you're good at what you do.

But the right people? They're not seeing you.

And that doesn't feel like a strategy problem.

It feels personal.

Like maybe you're not loud enough. Not polished enough. Not *enough*.

Here's what I wish someone had told me when I felt this:

You're not invisible because you're doing something wrong.

You're invisible because you're in the wrong rooms, talking to the wrong people, in the wrong way.

The algorithm doesn't care how good you are. Your feed is full of peers, not prospects. And your content? It's probably attracting applause, not action.

But here's the good news:

Visibility isn't about being seen by everyone.

It's about being seen by the *right* ones.

And that's a system. Not a personality trait.

When you show up in the right places, with the right message, having the right conversations - everything changes.

You don't need to be louder.

You need to be clear.

You don't need more followers.

You need more conversations.

You're not invisible. You're just not in the right rooms yet.

Let's change that.

Drop a 👋 if this one hit home.

The guy who forgot me three times.

Same person. Three messages. Zero memory.

First time: "Want free Instagram posts?"

Me: "I focus on LinkedIn, but thanks."

Second time: "Do you use Instagram for your business?"

Me: Writes thoughtful response about what I actually do.

Him: Disappears.

Third time: "How do you create your content?"

I finally called him out.

"This is the third time you've tried to pitch me."

He sent a voice note claiming he was "just trying to add value."

Every time he forgets someone, every time he pitch-slaps while pretending to care, he's not just burning his own bridges.

He's burning them for all of us.

Because when I reach out to someone new tomorrow, they're already defensive. 

They're waiting for the pitch. They've been trained that every friendly message has an agenda.

He's probably spending hours a day on this. Or paying someone to. 

Churning through contacts, copying templates, pushing everyone toward an immediate yes or no.

Meanwhile, I had a conversation last week with someone who said no to working with me.

We still talk.

Six months from now, they might need exactly what I offer. 

Or they might refer someone who does. 

Or we might just stay connected because business is actually about humans connecting with humans.

I'm building a pipeline of real relationships. Some buy today. Some buy next year. Some never buy but become valuable connections anyway.

He builds a burn list. Once you say no, you're dead to him. Once he forgets you, you're just another failed conversion.

Social connections matter more than conversion metrics.

Not a numbers game where you forget who you're talking to three messages in.

The next time someone reaches out to you, notice your immediate reaction. That defensive feeling, that expectation of a pitch - that's the poisoned well we're all drinking from.

When you stop trying to convert everyone and start connecting with people, the conversions happen anyway.

Just not always today.

And that's okay.

I built a successful business that wasn't mine.

My name was on it. My face was on the content. My bank account received the money. But I was playing a character someone else wrote.

Every morning I'd perform Professional Jack. Strategic Jack. The Jack who had his shit together and spoke in templates. The Jack who said what successful people are supposed to say.

That character was successful. Good engagement. Consistent revenue. All the metrics that matter on paper.

But I was dying inside my own creation.

The exhaustion wasn't from the work. It was from maintaining a character that got me here but couldn't take me where I wanted to go. 

From forcing my voice into frameworks that felt like wearing someone else's clothes. From building someone else's version of success with my name on it.

Then my engagement crashed.

The likes disappeared. The comments dried up. The algorithm turned against me.

So I did something stupid. I dropped the character.

Started writing like I actually talk. Shared what actually worked for me, not what the templates said should work. 

Admitted when things were messy. Stopped pretending I had answers I didn't have.

My metrics tanked further.

But my DMs exploded.

Real people asking real questions. Booking real calls. Becoming real clients.

The character I was playing got applause. My actual character gets paid.

I realised something that changed everything: My own character is far more powerful than any character I could play. 

The things I was hiding were exactly what the right people needed to see.

This is why I'm building Authentic Navigators.

For everyone who's succeeded at being someone else and discovered it's a prison. For everyone who can't get traction because they keep borrowing voices that don't fit. For everyone done following someone else's map.

We've decided to unmask. To navigate using our own compass. To build businesses from who we actually are, not who we think we should be.

The navigation part matters. We're not just "being authentic" - we're building real businesses, making real money, creating real impact. Using our natural voice as strategy. Trusting our instincts over someone else's blueprint.

Your actual self isn't consolation for not being able to perform well enough.

It's the unfair advantage you've been sitting on.

The character you're playing is costing you everything.

I sent seventeen reschedule messages this week. Every single reply said the same three words.

"Get well soon."

That's it.

No anger. No disappointment. No passive-aggressive "this is unprofessional" energy.

Just... get well soon.

Those three words exposed years of unnecessary anxiety.

I used to disappear when life disrupted my business.

Moving house? Radio silence.
Getting sick? Complete cocoon mode.
Family emergency? Vanish without explanation.

I'd hide until everything was perfect again.

The silence was supposed to protect my reputation.

I believed disappearing meant no disappointment.

But silence created exactly what I was trying to avoid.

Clients wondered if I'd abandoned their projects.

Prospects assumed I wasn't reliable.

Partners felt disrespected by the sudden disappearance.

My cocoon strategy was destroying trust faster than any honest update ever could.

This week I tried something different.

Instead of hiding, I sent those seventeen messages.

Simple truth: I'm sick, I moved house, I need to reschedule.

The responses taught me what I should have learnt years ago.

People understand that humans get sick.

Moving house is exhausting - everyone knows this.

Life happens - nobody disputes this.

What they don't understand is sudden silence.

Unexplained disappearances.

The person who vanishes then reappears pretending nothing happened.

That's what actually damages trust.

The old me believed every pause was permanent.

Miss a week of content and the audience forgets you.

Cancel a meeting and lose the client forever.

Break your streak and start from zero.

So I'd push through illness.

Force myself to perform whilst moving house.

Maintain momentum even when my body screamed for rest.

Then get sicker. Need longer to recover. Create an even bigger disruption.

Now I see momentum differently.

Momentum rests, then returns.

Like waves pulling back before crashing forward.

Like lungs exhaling before inhaling.

The pause is part of the pattern.

Your clients already know this.

They're probably pausing right now too.

The only person demanding perpetual motion is you.

Next time life disrupts your perfect schedule, try something radical.

Tell the truth.

👉 "I'm sick and need to reschedule"
👉 "Family emergency - can we move this?"
👉 "Just moved house and need a few days"

Notice how quickly "get well soon" replaces the judgement you're imagining.

Honesty creates more trust than perfect attendance ever could.

And momentum returns naturally when you stop forcing it.

Sick for 3 days. House move. Sunstroke. Typhoon. Internet down. Then Monday hit me like a wall.

I spent the entire day horizontal.

Not working. Not creating. Not answering messages.

Just lying there, writing disaster stories in my head:

Disappointed members wondering where I'd gone.
Urgent fires burning through my inbox.
Momentum dying with each hour I stayed in bed.

My brain painted it clearly - everything I'd built in my community was crumbling because I couldn't get vertical.

The math was simple: One missed Monday = Complete business failure.

By evening, I'd convinced myself that my absence had created a 100-alarm fire that would take weeks to extinguish.

Tuesday morning, I dragged myself to the computer to survey the damage.

Three messages.

Not desperate pleas. Not complaints. Not "where the hell are you?"

Just "Making progress on my LinkedIn strategy" and "Got 3 discovery calls using that approach you taught - and I'm only 2 weeks in!"

They weren't waiting for me.

They were implementing without me.

The disasters existed only in my head.

The urgent fires weren't there.

The momentum I thought I'd lost? My community was carrying it forward while I catastrophized under the covers.

Eight hours paralysed by imaginary expectations.

Forty-seven minutes to actually handle reality.

This is the part nobody talks about when you're building a business through actual life.

International tax registrations melting your brain while trying to serve clients. Unpacking boxes between strategy calls. Typhoons taking out your internet when you have a launch planned.

Real life doesn't pause for your business goals.

But here's what I keep forgetting and remembering and forgetting again:

Your community doesn't need the perfect version of you.

They need the real version who shows up more often than not.

My client got three discovery calls while I was convinced I was failing them. They took what I taught and ran with it. No hand-holding required.

The disaster was optional.

The shower was non-negotiable.

Some days you're building empires.

Some days you're building the courage to check your messages.

Both are what it looks like to run a real business through a real life.

Your business can handle your humanity.

Even when you forget that truth every single time.

I built a £15k/month agency... and lost it because I had no system.

From the outside, Grassroots Content looked like a win.

Multiple clients. Recurring revenue. A team that delivered.

But underneath? 

No pipeline. No process. Just me, scrambling every month, hoping referrals would land before rent was due.

And for a while, they did.

Until they didn't.

One slow month turned into two. Then three.

I was borrowing rent money from my mum while running what looked like a successful business.

The agency didn't fail because I wasn't good at what I did.

It failed because I was flying blind.

I had no way to predict where my next client was coming from. No rhythm for outreach. No system for follow-up. No tracking beyond "did they pay the invoice?"

I thought hustle and talent would be enough.

They weren't.

Without a system, you're one slow month away from panic mode.

It doesn't matter how skilled you are. It doesn't matter how hard you work.

If you're relying on luck, referrals, or "just posting more" — you're building on sand.

That's why I built the Daily 25. 

Why I track three numbers. 

Why the LinkedIn Basecamp exists.

Not because systems are sexy.

Because they're the only thing standing between you and the constant, gnawing anxiety of "where's my next client coming from?"

I lost Grassroots because I didn't have a system.

I won't lose this because I do.

What part of your business runs on hope instead of process?

Thanks for this feedback Sajjad Najafi! 

If you're interested in finding out more about what I do, send me a DM or comment below.

I watched people pay me then not show up.

Week 3. Week 4. Week 5.

Ninety-minute presentations every week for six weeks straight. Nine hours of me showing them exactly how to master LinkedIn outreach.

I covered strategies, templates, and every possible scenario.

I thought I was being thorough.

The room got quieter each week.

People stopped asking questions. Started checking phones. Made excuses about "catching the replay."

I told myself they were busy. That they'd watch later. That the content was solid so it didn't matter.

I was losing them because I was burying them.

Those marathon sessions weren't for them. They were for me. My need to prove I knew everything. My need to feel responsible for their success. My fear that if I didn't show them EVERYTHING, I hadn't earned their money.

So I burnt it all down.

Nine hours became 90 minutes. Ninety-minute presentations became 4-minute modules. Six weeks of me talking became 22 videos they could actually finish.

Bryan booked three discovery calls in week two. Closed a client before week three ended.

Gavin, my biggest sceptic, called the new format "therapy."

The strategies and process stayed identical. Who carried the weight changed completely.

I stopped dragging them to information. They started navigating themselves.

Your students need a compass, not a professor.

Most course creators build universities when students need maps. They film themselves for hours because they think duration equals value.

Direction creates value. Duration just fills time.

When I stopped pouring my entire brain into their heads and started asking better questions, everything shifted.

They implemented because they could actually complete the modules. They succeeded because they owned the process.

My elaborate presentations were security blankets. If I gave them EVERYTHING, surely something would stick. If I covered EVERY scenario, I couldn't be blamed for failure.

But overwhelming people isn't generous.

It's cowardice.

This compass-not-university approach is exactly how we work inside Authentic Navigators.

Clear direction and better questions instead of endless presentations. Every week, I help you find YOUR compass points - the 10% of actions that drive 90% of your results.

$97/month including weekly calls where you implement, not just learn.

My coach told me to stop offering this price. "Nobody will value 4 calls a month plus a course for $97."

She's right. It's insane value.

When Skool introduces tiers next month, the call-included version jumps to $297/month.

Bryan didn't need 9 hours of training to close his client. He needed 9 minutes of clarity and someone asking the right questions.

Most solopreneurs are wandering the LinkedIn wilderness right now.

Cutting a path for three days, seeing no results, abandoning it for a "better route" they spotted through the trees.

Starting over.

Meanwhile, their savings account shrinks and that voice gets louder: "Maybe I should just get a job."

I spent six months doing exactly this. New strategy every week. New guru every month. 

Convinced the next path would be THE path.

Until I had no choice but to pick one trail and cut forward. My family needed to eat. The fancy strategies had to go.

So I set up basecamp. 

Created non-negotiables. 25 connections daily, real conversations, zero templates.

Within 90 days, I had consistent £5-10k months.

Not from some secret LinkedIn hack. From boring, daily navigation through the same forest everyone else keeps abandoning.

When you stop wandering, basecamp looks like this:

You wake up knowing exactly what to do. No decision fatigue. No wondering if today's strategy is the right one.

Your connection requests get 50% acceptance because they sound like you, not ChatGPT.

Conversations flow naturally because you're following trail markers that actually work, not someone's treasure map from 2019.

The forest doesn't get less dense. But you develop the strength to cut through it. 

Some days you move 10 kilometres. Some days, half a meter. Both count as progress.

Your compass points toward authenticity, not performance. People feel the difference immediately.

The path from basecamp to summit isn't mysterious:

Basecamp Rules establish your daily minimums.

Trail Markers guide you through what's working now.

The Daily Trek happens regardless of conditions.

Your Compass keeps you authentic when performative paths look easier.

You Cut Through the bullshit instead of collecting more maps.

Signal Fires (your content) actually guide people to you.

The Summit arrives naturally - £10k months from being yourself.

No more wandering. No more starting over. 

Just forward movement through the wilderness until you reach the other side.

Where real clients are waiting.

Want to see the exact basecamp setup that took me from LinkedIn wanderer to consistent £10k months?

Reply "BASECAMP" and I'll send you my daily navigation checklist.

My content agency collapsed because I didn't have the balls to commit to one platform.

I was everywhere.

X threads at 6am. LinkedIn posts at noon. Facebook all afternoon. YouTube scripts on weekends.

Every week followed the same pattern.

Monday and Tuesday felt good. Like adding weight to the bar and feeling that productive stress.

Wednesday the strain started showing. Still moving forward but shaky.

Thursday and Friday? Pure pain. The kind that tells you something's wrong.

Then I'd crash for a week. Recovery mode. Barely posting anywhere.

The cycle repeated for 6 months.

Zero discovery calls during that entire time.

I was creating hours of content daily but couldn't stay consistent on any single platform long enough to build momentum.

The truth I didn't want to face: I was hedging my bets because I was scared one platform wouldn't work.

So I stayed broke across five platforms instead of getting paid on one.

Then my agency fell apart completely.

No choice left but to pick one thing and commit.

I chose LinkedIn. Just LinkedIn.

10 days later, I had a discovery call.

14 days later, they paid for my high-ticket program.

Not because LinkedIn is magic. Because I finally went deep enough on one platform to build real conversations instead of surface-level presence everywhere.

That perfect midpoint of stress you feel at the gym? Where you're working hard but not breaking?

That's what focus creates.

Spreading thin feels safe. It's not.

It's just a slower way to fail while staying busy.

Pick one platform. Master it. Then add another if you want.

But stop pretending that being everywhere is strategy when it's really just fear.

Spent $10K on courses but can't figure out your niche? You already know it.

Yesterday someone attended their first session in my community.

Like looking for keys that are already in your hand.

Within the first minute, they said something that lit them up.

How much they loved the diversity in the room. Different backgrounds. Different industries.

Pure energy when they talked about it.

Four minutes later, another member pointed something out.

The connection between what excited them and who they should serve.

Federal government employees, not tech companies.

The keys were there the whole time.

They just couldn't see them while searching everywhere else.

The breakthrough wasn't new information.

It was someone showing them what they were already holding.

They had the answer in the first minute.

The next four were just them not trusting what they already knew.

Most people don't need another framework.

They need space to hear themselves think.

And someone to point at what's already in their hand.

Stop collecting courses.

Start talking.

I used to think success meant finding the perfect path.

The right strategy. The proven framework. The system that would finally make everything click.

So I collected maps.

Course after course promising the route through. Strategies for every platform. Templates for every situation. Automation for every task.

The forest just got denser.

Because while I was studying everyone else's paths, I wasn't cutting my own.
Here's what the business forest actually looks like:

- Ten different platforms screaming for attention.
- Debates about quality versus quantity.
- Gurus selling their secret trails.
- Everyone pretending they've figured it out while secretly buying another course at midnight.

The noise is endless. 

LinkedIn strategies. Content frameworks. Sales scripts. Funnels. Sequences. Systems.

Everyone's selling you their map to the promised land.

But maps only work if you're walking the same forest they walked. 

At the same time. With the same destination.

The breakthrough came when I stopped looking for the perfect path and just started walking.

No grand strategy. No revolutionary framework.

Just simple, boring actions. 

Daily connections. Real conversations. Showing up even when I doubted it would work.

The first steps were messy. Most messages got ignored. Some calls went nowhere.

But something interesting happened.

The more I walked, the clearer the forest became.

Patterns emerged. 

Not from studying maps, but from actually moving through the terrain.

I learned which conversations led somewhere and which were dead ends. 

Not from a course, but from having hundreds of them.

I discovered what worked by doing what didn't. 

Repeatedly.

Now I guide others through this forest.

Not because I've mapped every inch - I'm still discovering new territory every morning.

But because I can show you the path that actually leads somewhere. 

The one made by walking, not planning.

First, you follow my trail. Use the system that's working right now. Get some wins. Build confidence that yes, this is possible.

Then you learn to read the forest yourself. To recognise real opportunities from mirages. To trust your instincts over another expert's opinion.

Finally, you start cutting your own path. Being yourself instead of performing someone else's version of professional.

The forest is still full of noise.

New strategies every week. Another platform to master. More courses promising the secret.

But once you know how to navigate - really navigate - none of that matters.

You stop looking for permission. You make your own map. You become your own success story.

You just pick up your blade - action - and start cutting.

Even when it's boring. Even when progress feels slow. Even when everyone else is still comparing strategies.

Because the path to your success isn't hidden.

It's just uncut.

And the only person who can cut your path is you.

I just show you where to start swinging.

3 discovery calls. 1 new client. Zero sleazy tactics. Bryan just proved what happens when you follow a system that actually works.

Bryan joined Authentic Navigators a few weeks back.

He'd tried LinkedIn before. Not gotten the best results. Lost confidence.

Starting again felt overwhelming.

But he had something different this time - a system he could follow at his own pace.

First, he sharpened his profile using feedback from our AI.

Then, he posted sharper content using our frameworks.

Finally, he started nurturing real conversations using our approach.

3 discovery calls. 1 new client.

And something even better - he wrote this:

"Since working together, the clarity of my offer has sharpened, my strategies for reaching the right clients have become far more effective, and maybe most importantly - I no longer feel gross about the process. I'm connecting with people authentically, and seeing results faster than ever before."

That last part hits different.

We connected deeply the first time we spoke. 

As we've gotten to know each other, we've realised how much we have in common.

It's become a friendship from two different sides of the planet. Not just a client relationship.

That's what happens when you build something real.

Wanna join?

Link is in the comments.

I've watched 100+ solopreneurs fail on LinkedIn. Not because they lacked knowledge.

They'd bought every course. Hired multiple coaches. Consumed endless "expert" content.

They failed because they were still searching.

It's like watching someone buy book after book about bicycle mechanics, studying the physics of balance, analysing different pedalling techniques.

But never actually getting on the bike.

After hundreds of these conversations, the pattern became obvious:

The ones desperately seeking the "perfect strategy" were the ones doing the least actual work.

Meanwhile, others were quietly getting 2-6 discovery calls weekly.

Their strategy?

Dead simple:
Send 25 connection requests. Start 12 conversations. Show up tomorrow and do it again.

That's it.

No silver bullets. No secret frameworks. No revolutionary tactics.

Just daily conversations with ideal clients for 90 days straight.

But here's what actually happens when you get on the bike:

Week 1: You wobble. Fall. Your messages suck. People ignore you.

Week 4: Still shaky but you're moving forward. Getting responses but fumbling conversations.

Week 8: Something clicks. You stop overthinking every pedal stroke. Conversations flow easier.

Week 12: You're flying. Discovery calls start booking themselves.

The tragic part?

Most solopreneurs quit at week 3 to search for a "better" strategy.

Right when their balance was about to click.

They'll spend another $2K on a course teaching the same thing differently.

Then quit that at week 3 too.

Six months later they're still studying bikes. Still afraid to wobble. Still walking everywhere.

Your current strategy is probably fine.

You just haven't wobbled long enough to find your balance.

The perfect LinkedIn strategy emerges after 90 days of actual conversations.

Not from course number 7.

Remember learning to ride a bike? 

No amount of theory helped. But that moment when balance clicked - when you stopped thinking and started riding - that changed everything.

Every conversation is a pedal stroke teaching you balance.

Get on the bike.

I spent 3 years knowing LinkedIn could work but avoiding the simple, uncomfortable truth: success is just 25 daily connections and real conversations. No secret strategy. No sophisticated system. Just showing up when you don't feel like it - every single day until success becomes inevitable.

I don't have a transformation story because I'm still transforming. Every morning I wake up wondering if this will work - wondering about buying that 

Open article: I realised why simple terrifies people by Jack AM Austin • 2 min read

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