7dish

Redesigned 3 core tasks for 7dish’s meal-planning app for more efficient usability

• Identified existing design usability issues by performing a design audit, and identified three core tasks to redesign; creating a meal plan, saving a recipe, and creating a shopping list.

• Expanded the app’s usability tasks by designing two user-requested features: a weekly meal planner and saved folders.

• Persuaded stakeholders to implement saved folders and meal-scheduling cards.		

Impact: All 12 participants during a usability study rated the new prototype as significantly better than the current version of the app.

UX Design Intern

Fundr

Designed a new upgrade paywall system for Fundr’s new tiered business model.

• Recategorized low vs high-tier plan features based on Fundr’s research and insights on users' most common journeys, creating stronger reasons for users to upgrade to a high-tier plan.

• Introduced a new “plan & add-ons” status feature using usability testing results, helping users reduce clicks and reduce reported feelings of confusion.

• Designed a paywall system with multiple opportunities to upgrade to higher-tier plans based on competitive analysis, resulting in an upgrade probability boost.

Impact: Expected to increase low-tier plan users switch to higher-tier plans by introducing new upgrade prompts.

UX Designer

FimiMALL

Designed a new driver delivery app for a Toronto-based startup where the driver receives and completes new orders in a time frame of 5-48 hours

• Improved the previous delivery app by incorporating modern aesthetics, an integrated map system, and ongoing and new order features, integrating feedback from existing FimiMALL drivers.

• Designed three spotlight features: Ongoing order list, spot info card, and favorable tips bar, increasing expected new order volume and holding an advantage over competitors with unique features.

• Enhanced FimiMall’s and driver’s partnership by implementing a higher level of transparency throughout app features, eg: earned cash/distance calculation tab.

Impact: Expected increase of 2x orders and new delivery drivers based on the new app design.

I am a UX Designer with end-to-end project experience in SaaS, e-commerce, and consumer apps.

I’m seeking a full-time role and have an interesting background in architecture and sales.

My values start with effective communication and true team-building.

Send me a DM.

Let’s talk👌🏻

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