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Jack Ferguson

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I have always felt the drive to solve big problems. Throughout my working life, I found myself disheartened at companies focusing on too many inconsequential tactical wins, rather than the important few deep, strategic and structural wins that drive meaningful growth. To grow you need to go deep. You need to understand the real roadblocks and take a holistic view of a business. Sometimes an internal team needs an external consultant to look at a business or sales and marketing functions with detached and objective eyes. I wanted to solve the most important growth problems for a sales and marketing function which has led me to become a Growth Consultant. I come in, take an unbiased look at the inner workings of a business including; An understanding of the business model, sales and marketing activities/strategies, key metrics/considerations (acquisition costs, gross profit, product mix, value propositions), internal and external labour mandates, and work with the internal team to uncover the best way forward. Over my career I have cumulatively increased revenue in client businesses by over $40 million dollars. Email me on [email protected]

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