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Jackie McRae's Linkedin Analytics

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Jackie McRae

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★ COPY CRED helps professional services become visible, memorable, and credible through 5-STAR copywriting, consulting, and coaching. ★ We write award submissions that get you noticed. We write website copy that kickstarts a conversation. We write grant submissions that put dollars in the bank. 𝗣𝘂𝘁 𝘀𝗶𝗺𝗽𝗹𝘆, 𝘄𝗲 𝘄𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗶𝗻. 𝗕𝘂𝘁 𝘄𝗲'𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘄𝗿𝗶𝘁𝗲𝗿𝘀. We employ strategy, consumer psychology, UX, and SEO functionality into our work to ensure your communications activity aligns with your commercial goals. My expertise stems from my earlier global agency career, where I directed and executed successful communications portfolios for McDonald's Queensland and Northern Territory, Baskin-Robbins, Sunny Queen Australia, Discount Drug Stores, Crime Stoppers Queensland, Propell National Valuers, Construction Skills Queensland and so many more start up, small business, government, not for profit and well known Australian brands. Complementing my commercial acumen, I am also a certified NLP practitioner and am undertaking postgraduate study in consumer psychology which has afforded me further insights into how we use our brain to think and behave - both as business professionals and as consumers. This in turn can inform our messaging and communication strategy to get cut-through with key stakeholders. Whether you're a business needing project or ongoing support, or an agency that needs to outsource surplus communications work, message me today or email [email protected] to start discussing ways we can build your visibility, memorability and credibility. ★ 6 reasons our clients come to us ★ They’re looking for: Winning Award Entries Website Copy that Converts Lucrative Grant and Tender Wins Informative and Influential Blogs / Articles Persuasive Capability Statements Clear Communication Strategies ★ Our 5-STAR Methodology ★ Our 5-STAR reviews stem from our 5-STAR client service model. Thorough Workshop - we ask quality questions to elicit quality answers Reverse Brief - we capture everything in a reverse brief so you can enjoy complete confidence in our understanding of the the task at hand Copywriting - we bring the project to life through carefully crafted copy. Unlimited Edits - We write until it’s right. None of this “two edit rounds then you pay by the hour” Ts & Cs. Published Proofread - even after we’ve handed the document over, we’re still on your side! We’ll do a final proofread of copy once it’s uploaded into its channel. ★ Let’s chat! Send me a message. ★

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