Jackie Kuehl

DePaul University

Extensive experience in marketing and a passion for education. Under my leadership, the Digital Marketing Concentration at DePaul University has become one of the top programs in the country, providing students with the skills and knowledge they need to succeed in the fast-paced world of digital marketing. With a commitment to excellence and dedication to students, I aim to make a lasting impact on the field of digital marketing and the future of students.

Building the Digital Marketing Curriculum and Center while teaching Digital Marketing. Developing partnerships with corporations and businesses to engage with DePaul, including sponsorship, technology, and real-world experience in the classroom. Initiating plans that grow the Digital Marketing footprint in Chicago. In first year doubled students in the program and tripled number of businesses hiring students in Digital Marketing.

Executive Director, Digital Marketing Concentration

Chicago Interactive Marketing Association (CIMA)

Board Position to Lead and Develop Education initiatives for CIMA.

Vice President, Education (Board Position)

GLORY

Leading the North American marketing team and directly responsible for growing the retail, foodservice, and gaming market segments. Responsibilities include growing marketing, product management and the business consulting team. 
•Lead for the Global Retail Brand strategy working with Global Marketing Team to solidify corporate brand including positioning, key messages, strategy, and sales enablement tools.
•Developed demand generation plan resulting in increasing web traffic by 75% and generating leads amounting to $75 million in potential revenue.
•First to create a comprehensive social media plan which drove social engagement during a key industry tradeshow. Engagement increased by 65% and clicks by 45%. 
•Developed Account based marketing tools for sales team to educate and engage key accounts across multiple functional areas accelerating sales within that customer organization.
•Created a simplified sales tool-kit for retail sales team to more effectively communicate a complex company value-proposition to numerous target markets. Results ensuring clarity and consistency of message while accelerating movement of MQL and SQL in the pipeline.
•Working with key industry partners to create content leveraging strengths of each partner to drive industry education to mutual benefit.
•Trade-show marketing plan increased show meetings by 125% and shortened the sales cycle. 
• Leading Product Management Team to enhance products based on customer requirements with plans and processes to deliver and ensure all internal teams are equipped to serve the customer.
•Developing professional services product to generate new revenue stream. Leading the team of consultants to align, sell, and deliver business analytics, change management, and technology integrations. 
• Working with cross functional teams, leading a new product rollout process to foster cooperation between departments and drive execution with accountability.

Vice President Marketing,  Retail and Gaming Markets

Consistently receives effectiveness scores 14% above the department average. Teaching Marketing Strategy, Science of Retail (part of Category Management program), and Internship. 

Created the Science of Retail class as part of the Category Management program. Engages and motivates students into the program. 

Part of a committee to create a new B2B Marketing MBA class with thought leaders in the industry.

Identified and helped create new executive certificate program opportunities, including search engine marketing and marketing analytics.

Adjunct Marketing Professor

Kuehl Marketing

Started Kuehl Marketing when I began teaching to grow small to mid-size company's marketing function. Acted as virtual VP of Marketing for various mid-size B2B companies. Strength in creating the corporate identity and positioning for service businesses. Developed marketing strategies and executed plans to deliver results unique to each client.
•Created a content strategy for a large service firm. Changed their marketing tactics from a ‘one-off’ strategy to a cohesive plan aligning with corporate objectives resulting in greater accountability and effectiveness of their marketing tactics.
•Created a marketing automation program and infrastructure for marketing analytics/measurement. Prioritized and secured resources from web analytics, to e-mail vendors, to CRM systems to ensure the proper fit of information priorities to available budget. 
•Drove customer engagement and traffic in the digital space for a research company. Launched a new website aligning experience to the brand and increasing usability. Drove website conversions by 25%.
•Developed brand identity and solidified positioning for large research firm. Created buyer personas, key message documents, and sales enablement tools to deliver consistency with sales team and better customer engagement.

President/Owner

InsightsNow, Inc.

•Provided strategic input and marketing guidance to create a new shopper marketing product in CPG market for a boutique research company. Created differentiation strategy and positioning for the market. Developed all sales enablement and marketing tools to provide clarity and consistency for launch.
•Solidified positioning of the company which had challenges identifying the value proposition due to different target segments. Created one brand, created all internal and external communication, collateral, and marketing material to be consistent and easily understood. 
•As part of the Executive Board, developed the go-to-market strategy of the company.
•Working with the Product Development team, created a new Shopper Marketing product. Created the positioning, collateral, communication, target list, and lead generation & digital strategy. 
•Developed content marketing plan which drove engagement and conversions in digital space. Initiated, wrote, and executed.
•Initiated, planned and executed a new website to reflect and communicate the brand, generate leads, and establish thought-leadership. Wrote most of existing content. Drove website traffic and conversions by 10%.
•Using web analytics, regularly monitoring key words improving SEO.

Acting Director of Marketing (Consulting arrangement w/KuehlMarketing)

Chicagoland Entrepreneurial Center

Advisory panel member helping businesses with strategies for growth. The direction provided helped increase the company's revenue 5 fold and set them up for the future of web and mobile commerce.

Business Advisor

David James Group

Created the marketing and business development functions for this marketing agency and oversaw activities of the account staff.  Planned the Strategic direction for the organization and set resources in place for future growth.

• Managed account team to build client business regularly presenting clients with ideas to grow business.
•  Drove creation and implementation of new agency positioning, messaging and presentation templates.
• Created successful marketing plans for many key clients by infusing relevant industry practices with fresh marketing ideas.
• Closed 100% of priority prospects.

Marketing & Business Development (Consulting arrangement w/Kuehl Marketing)

The NPD Group

* Responsible for P & L of the marketing budgets. Made significant contributions to the evolution of NPD’s marketing function.•Established the marketing department for the Chicago, Houston, and Toronto offices.
• Set new precedence for B2B lead generation programs being the first to leverage search engine marketing and new segmentation models. Leads and sales conversion significantly exceeded the corporate benchmarks by 10 to 15 percent.
• Saved considerable budget dollars by re-purposing and leveraging various integrated marketing programs for multi-purpose use. P & L responsibility for the marketing department, in excess of $700,000, always staying within budget. 
• Working with cross-functional teams (Senior Management, product management, sales, and client service) created a new ‘Category Management” product. Shaped the positioning and marketing strategy and presented to clients with sales team. Strategy exceeded company expectations and became a best practice for subsequent product launches.
• Integrated marketing and PR in new ways that increased awareness, generated leads and incremental sales, for a stalled product. Plan provided 300% greater media coverage than prior years thus setting new precedence for NPD. Increased revenue 10% over prior year. Honored with ‘best marketing campaign’’ within NPD for the year.
• Established and created the corporate marketing scorecard which ensured accountability and measurement of marketing programs. The scorecard process aligned the entire organization to embrace marketing operations and processes for continual improvement.  
• Created new client segmentation and profiling schema to identify greatest potential prospects and focus sales team. Results shortened the sales cycle and improved effectiveness of marketing plans by matching the right tactic to the proper objective. 
• Regularly engaged at the VP and C-level Marketing Departments of Fortune 500 CPG clients.

Director of Marketing

Frito-Lay, Inc

Developed all sales, local marketing, category management, financial, and operational activities for Top-Tier Customer. Assessed and controlled financial plan to maximize customer profitability. Conceptualized and articulated complex business problems through impactful presentations to engage senior levels of the customer organization.  Developed and aligned customer with measurable and successful category management strategies.

• Managed $30 million dollars in business and $1 million in trade marketing funds consistently staying within budget while maximizing customer profitability. Realized 22% growth, on top of a prior double digit growth year, to finish as the Top ten in growth for large format Frito-Lay accounts.
• Identified an opportunity for increased shelf space. The President accepted the plan resulting in 12% increased shelf space and 30% perimeter space. Motivated customer operations team to align with Frito-Lay sales team resulting in virtually problem-free execution.
• Promotional strategies increased Frito-Lay share by 7.8% in a commodity category.

Sr. Business Development Manager

Passion for Inspiring People and Building Marketing Greatness | Brand Strategy | Digital Marketing | Retail & CPG

I have a track record of inspiring teams and growing business with spot-on marketing strategies. I excel at pinpointing the exact barriers to growth and turning that around. Energetic, engaging, entrepreneurial spirit with unique blend of analytic skills and creativity.  I have a career of creating, building, and growing marketing within a company whether large or small. Love to see results in action and make a real impact and have fun in the process!

Deep knowledge in #Digitalmarketing, #CPG, Category Management, Shopper Marketing, #Retail, & Foodservice. 
 
I'm lucky to have done quite a bit so my experience includes: demand generation (inbound marketing), lead generation, digital marketing, content and thought leadership development, social media planning, website development, SEO/SEM, marketing measurement and analytics, sales enablement, corporate identity development, positioning, competitive analysis, market research development and analysis, Retail and CPG category management and shopper marketing strategies.

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