Writing about creative work and human potential

D1 Football ➟ Writer, Podcaster & Creator Consultant

I’ve been living in this little beach town in Thailand for 3 days and I’m already healing.

My skin is clearing.

My ideas are flowing.

My energy is expanding.

My nervous system is recalibrating.

I got out of bed this morning before my alarm for the first time in months with excitement to walk down the beach, gaze in the sun, and sit down to write.

I’m not crashing during the day because I’m outside working in the sun and taking breaks to swim in the ocean.

I don’t need any stimulants because the environment naturally supports high energy and sharp mental cognition.

There is no doubt in my mind humans are meant to live like this.

Outside.

In the sun.

Away from artificial light.

Eating natural food.

More of this way of living is definitely in my future.

Excited to see how it compounds over a few months.

Jack Moses

Personal mystic & performance strategist ⎸ I help founders and creatives build empires through identity expansion and mind-body-spirit alignment ⎸ Subscribe below ↓

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It’s easy to underestimate the power of becoming an extremely prolific writer.

Writing is the backbone of business. Every message you send, social post you script, business plan you create, and lead you nurture is writing. Even a 5% improvement in your writing, compounded across every area, creates an extraordinary difference.

Writing forces precision. In this noise-filled world, clear writing is how you cut through noise to the signal. If you can write clearly, people who are actively filtering for signal will find you and your ideas.

Writing is the best way to consult clients. I aim to consult my clients primarily in written form because it forces sharper thinking. I don’t want to ramble in a voice memo. I want to cut to the signal. It saves them time, and gives them clearer directives.

Writing, maybe most importantly, is how you sharpen your thinking. Constantly asking AI for advice atrophies the mind. Writing to discover clarity within yourself strengthens it.

The best business people you know are usually the best writers. This is because they’re also the best thinkers. 

Spend more time writing. Even if you’re not directly a writer, every area of your life will improve as a result of honing and practicing the skill.

Writing about consciousness, wealth creation, and human potential ∞ One-of-One Writer begins April 15 (early-bird enrollment open)

Wealth does not equal money.

Wealth = time, freedom, and autonomy.

I don't have a ton of money in my bank account.

But I do what I love for work.

I do what I want 99% of the time.

I can live anywhere I want in the world.

I can choose to work as much or as little as I want to.

I can wear whatever I want, and wake up when I want.

How?

I've built leverage and trust through the internet.

40,000 people read my writing or listen to my ideas.

I am connected across industries and niches worldwide.

I have figured out how to monetize my passions, curiosities, and interests -- with maximum autonomy and minimal obligations.

People pay me for both my unique insight and expertise...

And my energy, frequency, & vibration (sounds esoteric, but it's true).

I write every day online.

I create offers, products, and events that my audience wants (that I also want).

I aim to help people improve their lives through free and paid content (the point of this post in particular is to break your beliefs on what's possible).

And now, I've created a life of time and location freedom - that equals wealth for me.

I've worked at this obsessively over the last 4 years.

And while I may not have stacked the numbers in my bank account yet, I have reached the skill level, network, and sovereignty where I will never have to work a job I don't choose to a day in my life.

By conventional measures, I am not rich or incredibly successful.

By my own internal standards, I wouldn't trade places with anyone making more than me at the expense of their own freedom and passion.

My philosophy is this:

• Define wealth on your own standards
• Block out everyone else's opinion
• Build a personal brand online
• Combine hard skills (marketing, sales, offers, writing) with soft skills (spirituality, psychology, people skills, etc)
• Network your *ss off
• Commit to the game for 1-3 years
• Become so good they cannot ever hire you or put you in a box

You don't have to wait til your 50 to live the life you want.

You can skip to the end and live a life of wealth (freedom) now if you go against the grain, take strategic action, continue to self-actualize, and become so valuable to the world that you can get paid to be yourself -- on your own time and your own terms.

Money is a cool tool.

I'd like to make a lot of it.

But being rich in TIME.

Energy. 

Vitality. 

Passion. 

Purpose. 

Relationships.

Connection to a mission.

Connection to the Divine. 

I'll take these over pure numbers in a bank account any day.

You have to define what success actually means to YOU.

Otherwise, you'll accidentally become an investment banker.

"How are you able to just run retreats in places you've never been?"

The truth is, I don't think about it much anymore.

If I have an idea to run a retreat in a cool place, I'll whip up the website, put it out there, and see what the response is.

I don't really second-guess if I'm "ready."

I trust that when the moment comes, and the people arrive, I'll know exactly what to do.

But it wasn't always like this.

The first time I co-hosted a men's retreat in Austin, Texas, in 2024, I was nervous as hell.

I think I was the youngest of the 10 or so people there.

I was scared to say the wrong thing in front of the group or to give the wrong advice to someone asking me a question.

I thought I had to be some enlightened spiritual guru who had mastered all his desires to be worthy of organizing and hosting a retreat.

It wasn't until one of the retreat members, an older guy of about 50, said to me:

"Jack, you don't have to be doing any of this 'right.'"

That was the most liberating thing I'd ever heard.

If I didn't have to do anything "right," I could just be me.

And when I simply allowed myself to just be me, I could paradoxically serve others the best.

That single sentence prompted the realization that now allows me to spin up retreats at the drop of a dime when inspiration hits:

I don't have to be perfect to run a retreat.

All I have to do is be myself.

And who is myself?

Well, I'm not "perfect" or some pure spiritual guru.

I like to go out and have a few drinks. 

I'll rip a cig from time to time with a friend over dinner.

I have days where I get nothing done and scroll too much.

I also have moments when I'm overcome with anxiety and insecurity.

I am nowhere near perfect.

But I am beyond needing to be perfect to be okay with myself AND create experiences that elevate others.

I've realized none of my imperfections mean I'm not equipped to run a retreat - or run a coaching business or community.

So, I'll say the same thing to you.

Stop waiting to be perfect to serve others.

Waiting to be perfect is the greatest sign of an over-inflated ego.

It is your ego that is scared of embarrassment or of not being seen as perfect.

But it is your SPIRIT who can help another human being and give them love EVEN WHEN you still perceive yourself as imperfect.

So choose courage from your spirit and let go of the ego's worries.

Launch your retreat.

Launch your group program.

Launch your coaching business.

You don't have to be perfect to help another human being.

You just have to create a container for their growth, teach them something you know that they want to know, and direct your attention and energy at them to help facilitate their transformation.

The greatest act of embodiment is to lead with courage even when you're doubting yourself.

So stop waiting to be an enlightened millionaire to help another human being and go out there and live your dharma anyway.

Message me to join the Italy Writing Retreat July 2026 🪶⭐️

Never fight your nature.

If you were the type of kid who stayed up til 3am playing video games, allow yourself to build your online business into the late hours of the night without guilt or pressure from performance-optimizer types.

If you were always the student who finished the presentation 30 minutes before class, allow yourself to hit a buzzer-beater when making a presentation for work.

If you grew up loving being outside all day, every day, engineer your work and lifestyle so that you can do the same as an adult.

The truth is, you and you alone know the way to unlock your optimal performance.

You'll find the way back to your natural expression by uncovering what you were doing naturally in childhood.

The source of your abundance is not a job, a client, or a product.

It is the universe itself, the infinite field of consciousness that is constantly growing and expanding.

When you recognize this source and live from it, you no longer need anything from anyone. There is always someone else to receive abundance from or another possibility for abundance to be created. 

From this open state, you are most creative. From this unattached state, you can truly receive.

Infinite consciousness and scarcity consciousness cannot coexist simultaneously. Reside in infinity, and trust in the infinitely creative intelligence of the universe to channel through you to serve the rest of humanity. 

The universe will always give you exactly what you need in each moment, so long as you're listening and doing your best to live in accordance with it.

Becoming a deadly writer is paradoxically the most powerful thing you can do in the Age of AI.

Writing is applied thinking. Right now, less and less people are able to think for themselves. They outsource their grocery lists and text messages to AI. Even worse, many outsource their business models or career decisions.

Undoubtedly, this will lead to people becoming incredibly lost. 

Unless you are able to think critically for yourself and use your intuition to make decisions, you will end up on a path that is not the desire of your heart, but the desire of your mind at best — and the rationale of a machine at worst.

Who will they then turn to for insight? Whose perspective can they trust when their personal AI has become a Tower of Babel?

The unique thinkers. The thought leaders. The people who have trained themselves to think for themselves through the practice of writing about their lived experience.

it is nearly impossible to think clearly without a consistent writing habit, epecially in this world of hyperstimulation.

Write first for your own sake. To clear the mind, to find out what you really think, and to sharpen the sword of you decision making.

Then, write for the sake of others drowning in noise and searching for truth.

The signal they’re looking for is your sovereign thinking and direct experience.

Lifestyle creation is the meta skill.

Your life is nothing more than your day to day experience.

If you can create a life where you live your dream day every day, you’ve won.

There are 4 key stages to unlock this:

First, unlock the ability to live anywhere in the world. This step is usually remote work, freelancing, or taking a hit to your ego and volunteering somewhere you love. 

Second, unlock the ability to only do project based, asynchronous work. This probably narrows you down into a freelancer or consultant of some type. You must become the top ~ 5% in the world for your skill to reach this stage.

Third, unlock the authority to only take calls on your own time. This is high level consulting or coaching. You no longer bend to other people’s needs. They bend to your preferences because you’re so valuable. This level requires world class authority and credibility.

Fourth, unlock the freedom to transcend calls and project based work altogether. At this point you’re a genuine creator. You get paid to create and build whatever the f*ck you want. You don’t have to do anything you don’t want to do - ever.

These steps are not easy. Each requires skill development, psychological integration, cross-disciplinary study, and a global network and reputation. But the path is there. Thousands have already walked it, and so can you.

The key is to avoid optimizing for salaries, career paths, prestige, and other people’s validation. Instead optimize for mobility, freedom, and leverage.

At first, people will think you’re crazy. In a few years, they’ll be paying you to teach them how to do it.

One of my favorite things to do is write in inspiring places with a cappuccino…

I first discovered a love for writing and travel when I was backpacking in Italy with a friend in 2022.

It was there that I had the first seed of an idea to ditch the corporate world and find a way to make money online so I could be free and travel.

I began writing a newsletter and then on X, and then built a full-time income from my writing in early 2023.

For the past few years, I’ve been traveling the world, and writing has been the passion that’s stuck with me and the vehicle for making money.

But the biggest benefit of writing online has been the people I’ve met. I have friends all around the world. I’ve lived and traveled with many of them. Most of my best friends are from Twitter. It’s beautiful to bring online connections in person. It feels like the highest expression of the internet.

So… I decided to combine these areas of passion - writing, travel, business, and people - into an experience:

The Lake Como Writing Retreat.

It’s a 7-day retreat for creators, writers, and builders with a heavy focus on writing, creativity, and connection in beautiful Lake Como.

You will be able to work on a book, a series of articles, journal for yourself, or write anything you desire during the time there.

I’ll also be facilitating workshops on writing, creativity, and flow psychology — as well as business-oriented workshops to understand the mechanics of social media writing & marketing for attracting an audience and building a business off the backend of your writing aligned with your passions.

And we’ll also have a ton of fun going to dinners, chilling at cafes, walking on the beach, swimming in the lake, and having philosophical conversations over wine (or water).

There are 8 spots available.

You can find details and apply by clicking into this post below:

https://lnkd.in/e8hRJgFC

People don’t buy quality or value. 

They buy status, feeling, and frequency. 

I can buy a leather bag here in Thailand for $2. If you used the same fabric, put a Gucci logo on it, and dropped me into a designer store in LA, the bag suddenly costs $250. 

Why?

Gucci has a vibe, an aura, and a collectively recognized status of prestige around it.

To the right person, $250 or $25,000 doesn’t matter to them if it gives them the feeling and symbol they want.

Price is mostly arbitrary.

Obviously, creating high-quality things is best practice for customer satisfaction, reviews, and word-of-mouth marketing. 

But realize you could probably charge much more for the same product or service if you could create a vibe of luxury, status, and exclusivity around your product or service.

Position yourself as the authority. Create an aura of luxury and prestige in your products and services. Prioritize creating a vibe over creating something perfect.

You will be able to charge much more for your same offers and attract higher quality customers.

“Naturally, if you are a hunter of butterflies, you would want to be where there are butterflies. Instead of chasing them around with your net and exhausting yourself, you would instead want to hold the scent they are attracted to.” Frederick Dodson

I am so bullish on the real world.

Group events. Cookouts. Sports. Parties. Animals. Music festivals. Phoneless dinners. Co-living centers. Healing centers. Retreat centers. Beautiful views. Group adventures. 

These things light me up. Tech, ai, and materialism continue to disguest me more every day.

The pendulum has swung too far. A small group of nerds will continue to obsess over ai, automation, effiency, and the intellect. But those of us connected to our hearts and spirits are becoming disgusted by it. We want real, and we want human. 

Expect a huge countersurge of irl businesses and events in the next few years.

Strange but effective ways to increase neuroplasticity and creativity:

- Journal with your opposite hand 
- Freestyle rap
- Try a new sport 
- Learn a new language
- Move to a new place and reset your life

May sound weird or different but that’s the point.

You can’t trigger new ideas or neural connections if you do the same things over and over again. 

You’ve got to expand your comfort zone to change and grow - both on a biological and spiritual level.

(Journaling with left hand here)

The $1,000 game:

Go to dinner with a few of your entrepreneurial friends.

Set a number of money you’d like to make during dinner.

The number should feel a little unrealistic but this will force your mind to be more creative.

Clarity may come instantly on a message to send or an offer to launch. If so, do it right then in the moment.

If no clarity comes, that’s what your friends are there for. Mastermind and scheme until something comes through (it will).

By the end of the dinner, you should have either made the intended amount of money, or put a project in motion / sent the right messages that will lead to the money. 

I did this a few months back with a friend and sent the messages that made $4,500 in 3 hours.

Try it out and see what happens for you.

2 years ago I f*cked off from business and backpacked Thailand.

3 months into my hiatus, I was struck by lightning.

Ideas. Clarity. Mission. Purpose. 

I’d stay up until 7am writing, building, recording, and filming.

I couldn’t pull myself away from work.

I ghosted everyone I knew and locked in to a degree I’d never experienced.

“Work” shifted from an obligation to something I couldn’t not do.

And it was because I took all rules and expectations off of myself and allowed myself to do whatever the f*ck I wanted.

- 11am - 1am dance sessions in the bar
- 1am - 7am creative work sessions
- 1pm wake ups straight into a cappuccino and more creation

My sleep was fucked.

I was vaping and smoking cigs.

I locked myself away in my room for 12 hours a day.

But it was THE BEST I ever felt in my life.

It was in that time I discovered something:

What it felt like to be truly free.

No rules.

No limitations.

No self-created judgement.

I dropped all expectations and constantly stripped away any self-judgment that would arise.

And on the other side I found infinite energy and effortless action while throwing my entire concept of “optimization” out the window.

This state is what I’m working at returning to now.

The freedom
The lack of rules
The intrinsic passion
The never ending creative flow 

It’s why I’m writing this at 1am (even though my mind says I “should” sleep).

Think back in your life to a time you felt most ALIVE.

What were the traits?

What were your habits?

What was your routine?

What was your mindset?

What were you working on?

Now, how can you bring that into the NOW?

For me, the biggest thing is taking rules off myself.

Writing in bed with blue light til 2am.

Taking a break to hit a reggae bar down the street and play pool with some girls from the Czech Republic.

Drinking (at least) 5 cappuccinos and 5 orange juices a day.

I know, it’s not optimal.

But I feel alive again.

And I’m optimizing for aliveness over optimization any day of the week.

So what makes you feel alive?

How can you bring true freedom into your work and life?

Your ego will be scared to let go of self created rules and artificial structure.

But you just might reach a new level of inspiration and creativity when you allow yourself to do exactly what you want to do in each moment.

Moving to a new place won’t solve all your problems.

But it can:

- Activate new genes

- Reset your nervous system

- Promote neurogenesis

- Heal your cells

- Unlock new ideas 

- Activate new destiny lines in your astrocartography

Traveling might not solve all your problems.

But it definitely might help.

Business is a game. By shifting our perception, energy, and attachments, we can become better players.

New article:

Open article: The Game of Money by open.substack.com

How to Build an Agile Coaching Business in 2026

Scarcity vs. Abundance Consciousness

Article:

Open article: Scarcity vs. Abundance Consciousness by open.substack.com

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