Helium SEO

Paid Ads Specialist

University of Cincinnati

•	Directed consumer behavior analysis studies using Qualtrics surveys in Lindner’s marketing research lab that directly contributed to UC’s status as an R1 premier research institute
•	Conducted market research to assist in research projects using the data generated from the Qualtrics surveys after cleaning and vetting it

Market Research Assistant

Fulltime Graduate Student

Tutored other students in: STEM, business, and economics courses.

Tutor

Rally House

•	Led team of sales associates to meet sales goal of $50,000 per day during busy season
•	Grew following on all social media accounts for the store by 36% in 6 months
•	Consulted with internal stakeholders on how to better influence customer sales by telling stories with data
•	Delegated tasks to teammates based on their strengths to optimize store performance

Manager-In-Training

•	Recognized for public speaking skills following lecture given to group of 70+ students 
•	Raised student test score averages over the course of a semester by 7 percentage points by working with students one on one and tailoring teaching style to suite their individual needs

Teaching Assistant

Fulltime Undergraduate Student

Delta Sigma Pi

Chancellor

Chick-fil-A-Franchise

Team Member

I'm an experienced digital marketer who specializes in Search Engine and CPC marketing. I love using data to tell stories. I have expertise in market research, data analytics, and Google Ads.

I'm skilled in using Qualtrics, R, Ahrefs, Looker Studio, and Google Ads to collect, analyze, and visualize data. I've also conducted several behavioral market research studies with the University of Cincinnati, and developed marketing strategies based on data-driven insights.

I'm passionate about using data to understand customer behavior and create effective marketing campaigns. I've helped clients increase clicks, conversions, and search impression share by over 153% while reducing cost per click by up to 62%.

Please feel free to contact me via email at:

jrt.taylor2018@gmail.com

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