FerryIntl

I lead marketing operations at Tom Ferry and focus on calm execution and useful outcomes. We launched an AI driven product and reached adoption and revenue goals early. We migrated our CRM and operational stack with no campaign gaps. I introduced lead scoring and targeted nurture programs that improved pipeline quality and helped shorten cycles. I work with the executive team on new verticals and create frameworks that support fast go to market moves. I am known for clear thinking, hands on coaching, and processes that make growth sustainable.

Marketing Operations Manager

RS Americas

I led North American digital marketing and supplier go-to-market programs and kept execution steady during a volatile period. I worked shoulder to shoulder with Sales so enablement, campaigns, and competitive intelligence stayed in sync. I built an AI-informed CI program that people used in the field, including battle cards, win and loss reviews, and simple segmentation that traveled well across teams. I partnered on brand repositioning and supplier launches that lifted inbound demand and strengthened the pipeline. I invested in the team with coaching and clear playbooks so work could move faster without noise. I also supported early exploration in Latin America without distracting core execution.

Marketing Manager

Yellowblue Eco Tech

I owned the bridge between marketing and technology at Yellowblue Eco Tech. I led a project with an outside agency and a consultant to create a mobile CRM and selling app and we deployed it in about ten months. I set the scope, managed the plan, coordinated design and development, and ran user testing and sign off. I mapped the selling process and wrote SOPs so new dealers could start selling within days of getting a license. I aligned training, enablement, and simple dashboards to the app so data stayed consistent and handoffs were clean. After launch I gathered field feedback and tuned the workflows. I mentored teammates and documented the work so it stayed stable after I moved on.

Marketing and Technology Manager

NetFortris

I joined NetFortris after an acquisition had stalled for several years. I focused on getting the story and the systems moving again. I rebuilt digital campaigns, set up HubSpot with NetSuite so Sales and Marketing saw the same truth, and tightened website SEO so the brand could be found and trusted. I brought our identity under NetFortris and ran a steady program on independent review platforms so buyers saw current proof in one place. I kept profiles clean, collected fresh customer voice, and used it in campaigns to rebuild trust. The work restored momentum, improved handoffs, and made the brand feel consistent again.

Digital Marketing Manager

Projectmates - Systemates Inc.

I created and led the business development function and paired it closely with marketing. I led a migration from Salesforce to HubSpot with no missed campaigns and aligned web, paid, and reporting so everyone saw the same truth. I built solution selling materials and competitive intelligence that the field used, including talk tracks and quick briefs for common head to head situations. I coached the sales team on new techniques, ran call reviews, and tuned handoffs so BDRs could set qualified appointments reliably. I led two teams as the program scaled and wrote SOPs that made onboarding fast and execution consistent.

Marketing and Business Development Manager

Swagit Productions, LLC

I led marketing for the government sector audience and built integrated campaigns across web, video, and events. I worked with Sales to match messaging to procurement realities and used simple reporting so everyone saw the same truth. Engagement improved and pipeline became more predictable. I coached newer teammates and left clear steps the team could run without me.

AT&T

As a sales professional, I have a track record of building customized solutions for our valued customers, consistently exceeding key sales objectives. I am well-versed in a full portfolio of innovative products, including wireless, connected cars, and wearables, as well as integrated, seamless, and smart entertainment options.

Retail Sales Consultant

ClearCareMD

I helped build marketing and sales for a telehealth startup serving small businesses. I ran research, campaigns, and materials and kept the story aligned from outreach to demo. The work established a steady pipeline in a new category and taught me to move quickly without breaking trust.

Marketing Specialist

Supplier Marketing Manager at RS

I build marketing operations and competitive intelligence that make selling easier and service better. I listen first, clear friction for Sales, Marketing, Product, and Customer Success, and measure what matters so decisions stay repeatable.

At FerryIntl an AI driven product reached adoption and revenue goals early. The team completed a CRM and operations migration with no missed campaigns. Lead scoring and targeted nurturing lifted pipeline quality.

At RS Americas I led North American digital strategy for supplier go-to-market campaigns and built an AI competitive intelligence program that scaled internationally.

Earlier roles included a solution-selling CRM launch that improved conversion and post-acquisition brand work that kept the pipeline steady. I also built business development teams with a focus on mentorship.

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