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Customer Insight-Driven Strategy “85% of business leaders acknowledge the need for better customer insights to drive strategic decisions.” As an Applied Psychologist and Director of Products specializing in market research and competitive analysis, I understand that having the right data is critical for leadership success and organizational growth. My mission is to bridge the knowledge gap by empowering leaders with the data they need to hit their business goals. With two degrees in psychology and years of experience running focus groups, conducting market research, competitive analysis, and pricing surveys, I’ve honed my skills in understanding customers’ identities on a deeper level. My approach is rooted in applied psychology, ensuring that the strategies and insights I provide are not only scientifically sound but also highly practical and actionable. Currently, I coordinate the product development and market strategies at The Grace Company, where I’ve successfully implemented go-to-market strategies and product launches. My expertise lies in delivering custom, research-backed solutions that address the unique challenges faced by leaders and organizations today. What Sets My Approach Apart: - Custom, Actionable Insights: I believe in tailoring solutions to meet the specific needs of each leader and organization. This personalized approach ensures that the insights and strategies are immediately applicable and impactful. - Deep Customer Understanding: Through rigorous market research and competitive analysis, I help my clients understand their customers’ needs and preferences, driving product development and marketing strategies that resonate with their target audience.
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