Jaclyn Loo

MBA Product Management Intern, Online Marketing

Google

• Lead global product marketing for Google Tensor across the Pixel portfolio (from product strategy and positioning to launch and lifecycle marketing initiatives)
• Partner with creative and channel partners to execute evergreen and seasonal campaigns across paid, earned and owned channels (App/website, email, online video/TV, direct response media, retail, social), supporting increases in global device sales and brand metrics from unaided awareness to consideration and loyalty.
• Directed creation of the first-ever recap video for 2024 Made by Google event (orchestrating contributions from 20+ people in less than 3 weeks), for consumer education and partner teams worldwide.
• Support Pixel accessibility feature development, positioning and go-to-market campaigns, such as Google’s 2024 Super Bowl ad which was shortlisted for a Cannes Lions award and drove unaided awareness and consideration.
• Previously oversaw global product marketing and double-digit YoY growth for Nest subscription services contributing $XXM in revenue across XM users in 21 countries.
• Mentorship and Hiring: Participated in 2023 leadership program for managers and regularly mentor 5+ individual contributors. 
• Diversity, Equity and Inclusion: Member of Inclusive Marketing Consultants team which meets regularly to review developing assets and provide creative guidance focused on core inclusivity principles.

Senior Product Marketing Manager, Global Devices & Services

• Drove awareness and engagement for Google Travel products by managing global industry positioning, messaging, and content across devices and surfaces (Google Assistant). 
• Brought the voice of the customer (consumers + partners) to internal teams through custom research. 
• Owned global brand and reputation initiatives throughout the year (events, content marketing, thought leadership). Maximized impact by delivering on key moments in partnership with Product, PR, Sales and other cross-functional teams.

Global Product Marketing Manager, Travel

• Oversaw team responsible for advancing C-level engagements and digital marketing revenue through strategic narratives, events and content. Clients represented top travel and retail partners representing $XB in revenue.
• Drove quarterly and annual planning with senior leadership teams: evaluated market trends, addressable market opportunities, market penetration, client product adoption, revenue growth.
• Coached team on personal and professional leadership development

Industry Development Team Lead, Travel and Specialty Retail

• Educated C-level executives, travel brands and agencies on consumer trends and best practices in digital marketing across search, mobile, display, video and social channels. 
• Co-authored first YouTube Travel whitepaper and led publication activation with 20+ individuals across Research, ThinkwithGoogle, Agency, PR, Legal, Sales and other teams.

Senior Marketing Manager, Travel

Hustle Fund

Angel Squad Member

Microsoft

Contributed to launch strategy for Office 365, wireframed product recommendations for existing website used by millions of tech enthusiasts worldwide.

Adteractive Inc.

Led product marketing, strategy and new business development for $25M lead generation business. Promoted from Business Analyst and Product Manager within two years.

Senior Product Manager, Education

Business Analyst

AT&T

Matched client needs with existing product lines to grow sales in 150 global and small business accounts.

Account Manager

Results-driven marketing leader passionate about brands, product strategy and entrepreneurship. With 17+ years of experience spanning media to travel, retail, and consumer hardware, I've been praised for my endless positivity, inclusive leadership style and ability to bring cross-functional teams together and drive growth.

• Lead global product marketing for Google Tensor across the Pixel portfolio (from product strategy and positioning to launch and lifecycle marketing initiatives)
• Partner with creative and channel partners to execute evergreen and seasonal growth campaigns across paid, earned and owned touch points (App/website, email, online video/TV, direct response media, retail, social)
• Previously oversaw global product marketing and double-digit YoY growth for Nest subscription services contributing $XXM in revenue across XM users in 21 countries.

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