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Jaclyn Mullen
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Mom. Marketer. Mover and shaker. Let’s just say, most mornings I’m fueled by strong coffee, an attitude of gratitude and a side of qualitative data. Through my work in startups as well as Digital Marketing instruction, I've developed a strong foothold in B2B and B2B2C marketing and am well-versed in managing all aspects of marketing creatively, resourcefully and with a strong commitment to quality. At present, I am Head of Marketing for TheLoops AI and absolutely love the CX space and community we serve. I wear a lot of hats in my day to day (customer marketing, demand gen, CRO and field marketing to name a few) and frequently collaborate with my CEO, Head of Sales, AE's, and other key partners on our GTM strategy. Like most companies, we are running efficiently which means I get to tap into my ability to be a data-driven, quick start, one who is always close to the customer and insatiably curious about how to leverage AI+other methods of running lean while uplevelling our storytelling and brand presence. I cultivated this scrappiness having previously bootstrapped a social media consulting company and was hand chosen to participate in the Tory Burch Goldman Sachs 10,000 Businesses Program for female entrepreneurs in Los Angeles. Empowering others is extremely important to me, which is why I also spent 4 years of my career as Distinguished Faculty teaching Digital Marketing for General Assembly. Just for fun, I'm an ENFP according to Meyers Briggs. I'm the Pioneer and Stimulator according to Marcus Buckingham's Standout Assessment. My greatest value to the team is my excitement about the unknown and the untested. I am both an adapted and natural "I--Promoter" according to the DISC assessment. Outside of my time spent building genuine relationships through networking, learning new skills, and volunteering for causes, you can definitely find me on a hiking trail, enjoying the company of my rescue dog, baby boy and husband. Areas of Expertise: Customer Marketing | Demand Gen | ABM | Conversion Rate Optimization | Management and Leadership | Content Marketing | Community Building | Social Media | Analytics | SEO | Sales Enablement | Linkedin Ads | Search Advertising | Email Marketing
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Jaclyn Mullen's Best Posts (last 30 days)
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First, if you're not already following Nicole Leffer, you will want to fix that stat! Second, this is by far one of my favorite AI use cases in marketing. I don’t get to talk about all the experimentation and AI I am using behind the scenes, there’s never a shortage of work and always a new experiment going but I did run this prompt today!!!! And I can definitely say that I am excited to make some adjustments, tweaks and in true growth marketer mode, see how things unfold over these next 10-14 days. Give this a go and let me know what you think! #B2B #GrowthMarketing #AI
Nicole Leffer
The new o3 model in ChatGPT is blowing my mind with the quality of its conversion rate optimization suggestions for website pages. While ChatGPT has delivered impressive CRO suggestions (if you give it a solid prompt) for as long as it's had "Vision," o3 takes the thinking to a whole new level. I've tested o3's CRO capabilities and thinking on multiple pages for multiple B2B SaaS companies. The results are extraordinary! Here's how to get the most out of it 👇 1️⃣. Define a super-detailed "You are..." persona for ChatGPT - detailing the role, skills, expertise, and perspective your ideal conversion rate optimization expert has. Start your prompt with this. 2️⃣. Upload a screenshot of the page you want to optimize. > Because I pre-emptively (psychically? or maybe just because I've trained a ton of marketers...) can hear one (or a lot) of you is now asking "Can I just give it a link instead?" 👉 NO, do not do this via a link. A screenshot is far better for this than a link. 3️⃣. Ask ChatGPT to describe exactly what it sees on the page before it proceeds to the CRO analysis. (This can be in the same prompt for the analysis part of this project when using o3 so you're not burning your monthly credits on chained inputs) (Huge shoutout to Christopher Penn for this tip while we were chatting at Social Media Marketing World after I spoke! I've been experimenting with adding this sentence to my prompt with o3, and it both improves the CRO suggestions AND helps you catch any mistakes in how the Vision is seeing things that may impact the advice it gives, which helps you decide which parts of the advice to skip) 4️⃣. Provide rich, comprehensive context: • What do you define as a conversion? • Who's the target audience? What do you know about them? (BE SPECIFIC) • Where are they coming from? (A social post? An ad? If an ad, what keywords? Your homepage?) • Any other background details a human would need to crush this task. 5️⃣. Then, request o3 performs a detailed CRO analysis using its Vision capabilities. Be sure to specify to use Vision, and *not* to use Code Interpreter for this step. Make sure you're set to o3 and apply all your best prompting practices as you write. • Give clear, specific directions about exactly what you want and how you want it. • Ensure ChatGPT has all the context a human would need to excel. • Add a little emotional motivation to convey why this task is important. • Say please and thank you to your expert for it's work! If you've tried CRO suggestions with other models, you *have* to try o3. It's absolutely incredible. The pace at which this tech is evolving is mind-blowing. I'm in awe of how good it's getting!
We’ve always heard marketing is both an art and a science. But lately, the conversation is leaning heavily towards the science side—the data, hypotheses, predictions, the correlations, the testing. That rigor matters. But not at the expense of creativity, connection, flexibility and change--the part the “art” aspect nails so well. As marketing undergoes a new “perception” in this AI Age, I appreciate how Drew Neisser, CEO at CMO Huddles, cautions: “Marketing is not a gumball machine.” Believing that input = output, rinse, wash, repeat takes away from the nuance, timing, versatility and creativity that great marketing requires. To balance both aspects of thinking, I picked up “Thinking in Bets”, by Annie Duke, a book that was recommended to me here on Linkedin. It reinforced something that’s totally worth remembering: Good decisions aren’t always validated by immediate outcomes. But they’re made better when we focus on the process—not just the result. If you’re navigating change, running bold tests, or trying to make better calls in this unpredictable market, I can’t recommend it enough. Have you read this book before? What’s currently grabbing your attention? I am moving into “Revenue Architecture” next!
When it comes to content marketing and coming up with questions for webinars, podcasts, Fireside chats or blogs, one of the credos I live by is “Approach every asset like a journalist.” What’s the story? 💫 What would I want to know or unlock if I were in the audience? 💡 What hasn’t been said yet? 📰 Crafting great questions used to take me 45 minutes to an hour. I’d bounce back and forth between my multiple tabs, digging through search results, scanning headlines and statistics, trying to connect the dots in a fresh way. Now, with the help of AI, I get everything done in 20 mins tops. Not because I’m cutting corners. Because I’m cutting through the noise. This is just one way AI has changed my day to day as a marketer. How are you using it to accelerate your content—or your thinking? Lets exchange some tips. #AI #B2B #ContentMarketing
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