Udemy

Senior Paid Search Associate

HUM, Inc.

-Advise on all digital growth strategies
-Scale HUM Rideshare brand recognition
-Act as liaison between HUM and marketing vendors

Growth Advisor

Dr. Todd J Ayars, DDA PA

-Management of all social media profiles 
-Management of SEM and SMM campaigns 
-Website creation and management 
-SEO strategy and implementation

Marketing Director

Instapage

-Work with internal stakeholders (demand generation, communications, brand) to create and architect the overall 2023 digital strategy (paid and organic)
-Develop and manage multi-touch, multi-channel campaigns that integrate paid digital, SEO/SEM, ABM, retargeting, and more to generate demand and raise brand awareness
-People and project management of Web Manager and SEO Lead
-Evaluate, determine, and execute an optimal mix of campaigns and assets for target accounts/audiences
-Attribute, measure, and report performance of campaigns and tactics to measure against goals (KPIs and ROAS)
-Conduct iterative testing to validate and optimize tactics against business KPIs
-Ensure alignment of campaigns with customer segmentation, product marketing, and customer marketing targeting strategy
-Proactively and continuously optimize campaigns for effectiveness to drive measurable results
-Explore and test emerging marketing channels and tactics 
-Work closely with external partners and affiliates to identify and coordinate backlinks  and ensure clarity around expected timelines, deliverables, and processes

Digital Marketing Lead

-Lead the pre-sales advertising analysis process
-Own all technical vetting of prospects in the sales pipeline
-Guide clients through implementation 
-Create all financial projections for sales prospects
-Consult on the prospect's needs and assign the relevant product offering
-Develop automations and algorithms to reduce Services LOE
-Design the client's first experience
-Create a prioritization plan for the lifetime of the client relationship 
-Facilitate hand-off to the Services team
-Reduce time to delivery and time to value for prospects

Services Engineer

-Perform quantitative and qualitative analyses of Postclick prospect's digital advertising channels and their current post-click health/relevance and identifying the highest-impact optimization opportunities
-Present strategic and tactical opportunities to drive conversion and revenue lift using a combination of Postclick and industry best practices
-Use your background and expertise to position Postclick as a thought leader in client meetings and various public appearances
-Ensure early post-sale strategy addresses top priority goals and needs of clients across a wide range of industries and verticals, and maintain consistency with the eventual launch strategy
-Support the handoff to the Services team to ensure execution meets client expectations
-Strategize and partner with Account Executives to identify key value initiatives for prospects
-Effectively communicate how Postclick solves conversion issues, highlight both our value add and why we are the best in class
-Create impactful written and verbal recommendations for potential clients
-Work closely cross-departmentally to provide insight as needed, such as providing analysis on webinars, conducting conversion audits on landing pages, or speaking at events

Digital Advertising Strategist

Hypnosis Center of Palm Beach

-Run comprehensive audits of current paid media campaigns
-Provide recommendations to the client that will maximize optimization
-Implement recommendations based on current client budget and goals
-Manage, monitor, and further optimize paid media placements

Marketing Consultant

Caputo Design

-Optimize client listings across Google My Business and major directories 
-Maintain client relationships
-Address client help desk support tickets 
-Create monthly reports of client account performance 
-Perform routine audits of client websites 
-Complete competitive analyses
-Launch new content initiatives 
-Optimize client website search equity 
-Lead monthly meetings with clients
-Manage franchisee Google Ads accounts
-A/B test advertising placements 
-Create & manage monthly PPC reports 
-Optimize advertising conversion rate, impression share, and cost per conversion
-Communicate with clients on franchise areas to target for advertising placements

SEO & PPC Specialist

Innovative Group - IG

-Create impactful marketing strategies to influence increased lead generation
-Build, optimize, and moderate virtual events
-Place, manage and oversee paid social campaigns
-Create content, write copy, and develop monthly calendars for organic social efforts
-Maintain and monitor keyword bids across lead generation accounts, keeping track of daily and weekly budgets, lead volume, and lead quality
-Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data
-Ensure proper setup and tracking including testing live campaigns for tracking accuracy
-Continually evaluate and improve the effectiveness of campaigns to achieve specified campaign goal directives
-Monitor web analytics dashboards and reports to point out key areas of importance in accordance with campaign goals
-Proactively provide recommendations and execute strategies for campaign structuring, keyword opportunities, targeting, and bidding
-Author campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
-Monitor competitive landscape and industry trends; review marketplace for new online opportunities
-Keep pace with search engine and PPC industry trends and developments
-Implement campaigns across a variety of digital channels including Website, SEO, SEM, Mobile, Video, Social Media, and Email
-Manage social media campaigns across platforms including LinkedIn, Facebook, Twitter, YouTube, etc.
-Build and implement nurture campaigns and workflows in HubSpot
-Provide a detailed outline each morning and afternoon with management regarding the status of your projects, tasks, timelines, and results

Digital Media Specialist

Muy'Ono Resorts

-Oversight of social media intern, onboarding of social media tools
-Management of SEM/SEO and social media marketing campaigns
-Creation and management of Muy’Ono XR portfolio with Matterport, Mapbox, and PrintCast engines 
-UX design and management through web, guest advocacy, and email touchpoints
-Management of email marketing via Constant Contact
-Research, implementation, and oversight of portfolio SEO strategies
-Creation of video and image assets as needed
-Mobile optimization of advertising LPs and portfolio websites

-Social media management, data analytics, content creation, and QA of Muy’Ono social portfolio
-Onboarding, QA, and price pointing of new platforms & SMM tools (flip.to & Sprout Social)

Digital Media Intern

Texas ToGo

-Research and implementation of SEO strategies 
-Management of social media channels 
-Advise general marketing and acquisition strategies

Digital Media Consultant

Virtual Tour App Worldwide Production Service & Mobile App www.VirtualTourApp.com 1+ (512) 695-9041

-Prospecting of over 300 venues including museums, music halls, and 
historical landmarks 
-Marketing and selling of 360° virtual tours

Business Development Manager

Howdy, I’m Jake, and I make businesses better. From customer experience design to paid media management to market research to virtual reality, my skillset is as broad as it is valuable. Here, I have curated the highlights of my professional and personal projects to bring you a detailed and engaging view of my talents. Browse this collection, and if you think I’m the person you need to drive growth for your startup, conglomerate, mom & pop shop, or anything in between, I’d love to get to work!

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Jacob A.'s Linkedin Analytics

Jacob A.

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