Motel to Apartment Conversions, LLC

Motel to Apartment Conversions, LLC is solely focused on acquiring motels and hotels in areas that need additional housing and converting them into long-term stay apartments. 

Our average acquisition and renovation costs are 45-55% less than traditional apartments, resulting in much higher rent yields. 

After renovating and filling the property with tenants, we rezone the property to become an official multifamily apartment complex. 

Our unique strategy results in excellent cash flows during the hold period and opens up an enormous pool of multifamily buyers when we exit. This allows us to sell the property for double, triple, or more than what we bought and renovated it for.

Our expertise in this niche space allows investors to achieve above-market returns in a low risk investment while hedging against inflation.

Co-Founder

Iron Toro Capital

Iron Toro Capital is a real estate private equity firm.  

Our areas of expertise include motel to apartment conversions, multifamily value-add projects, and hospitality/short term rental management. 

We use creative finance strategies in the majority of our deals to amplify our investors’ ROI. 

Our unique and niche strategies allow investors to achieve above-market returns while safely hedging against inflation.

weMFG.

weMFG provides contract steel and metal manufacturing to over 100 companies across the U.S. We are ISO-certified and AISC certified. 

Visit our website at www.weMFG.com

Vice President of Sales and Marketing

Experian Data Quality

Product Marketing Manager

Product Marketing Manager - Virtual Assistant Solutions

As Product Marketing Manager, I Iead all B2B marketing activities for the division's largest portfolio of healthcare IT products ($333M annual revenue)

• Develop product key messaging, positioning, and value proposition
• Keyword research, SEO/SEM, web design, content syndication, and customer journey mapping
• Product marketing strategy – creation and implementation
• Comprehensive campaign creation and management 
• Target market, competitor, and voice of customer research
• Sales lead gen campaigns – deliver marketing qualified leads
• Manage professional partnerships with media organizations, marketing agencies, and renowned 
 healthcare organizations

As Marketing Communications Specialist, I drove tactical B2B marketing campaigns and activities across a wide portfolio of software products

•    Content creation – interviews with industry experts, writing, design, channel distribution strategy
•    Comprehensive campaign creation and management 
•    Customer case study creation – first-person interviews, copy writing, design agency relationship
•    Lean Six Sigma training and project execution

Marketing Communications Specialist

Entrata

In my role as Digital Marketing Strategist I supported implementation, optimization and management of large scale SEO efforts. The tools I used in my campaigns included: Google Analytics, Google AdWords, WorkFront, Google Drive, Google My Business, Moz Pro, business directories and social media platforms. 

Entrata is a comprehensive property management software provider that currently serves more than 20,000 apartment communities nationwide, including 34 of the NMHC Top 50 Largest Managers.

Digital Marketing Strategist

Progrexion

Progrexion is a leading provider of credit report repair services in the United States. Progrexion’s technology and services help consumers access and understand information contained in their credit reports, verify whether that information is fair, accurate and substantiated, and correct inaccuracies with individual creditors, other data furnishers and the national credit bureaus.

Inside Sales Executive

As Co-founder of Motel to Apartment Conversions, LLC, Jacob acquires motels in areas that need additional housing and converts them into apartments for long-term living. 

As Co-founder of Iron Toro Capital, Jacob manages a private real estate equity firm that specializes in motel to apartment conversions, multifamily value-add projects, and hospitality/short term rental management. 

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