Jacob Åström (Advisor)

Unexpected advice and creative direction. Finding and combing the smart with the stupid through strategy and creativity – ideas, design and d̶o̶w̶r̶d̶s̶ words. Own projects, your projects, our projects.

For example:

🄱 🄰 🄲 🄺 🄴 🄽. A wooden tribute to a Swedish classic. A gentle home for your 1–80 favorite records. https://backen.store/

Ok-Ok. Proposals that are quick to create, easy to manage and delightful to approve. By creatives, for creatives. https://www.okok.world/

Plays Softly. In Plays Softly I’m asking people I’m curious about for seven songs that [plays softly] when they do what they do. You get their answers, as a playlist, every other Friday morning. https://playssoftly.substack.com/

Consultant

Fria Viner

We import and sell earth-friendly wines on the WWW and beyond. Together with partner in wine, Viken Wetlesen, we are inspired by the winemakers we work with and do everything by hand – and with the help of our talented artist friends. Check it out 👉 http://www.friaviner.se

Founder

Reform Society Company

At the end of 2023, I sold my shares and left to be able to focus more on my own projects, as well as to work in a more free role as a consultant. But what a ride it was – and Reform Society is still going strong, more focused than ever. You should work with them! (I do!)

Reform Society combined politics, tech and creativity. We were a 75+ people strong federation of 3 agencies: Reform Society (politics), Reform Story (content, media and tech) and Reform Act (creativity and engagement).

In June 2019, together with Kruse Larsen, we launched our Norwegian digital public affairs and engagement agency – Pressure. In September 2020, together with Oxymoron, we reshaped Reform Act Denmark into, and launched, ROXY (who, also, work with digital public affairs and engagement). In fall 2021, we opened our Finnish sister agency Ignite Society. I was heavily involved in all new agencies, and ran the Danish agency for a few years. I love working in the Nordics, in many ways one big country, and in other ways… not at all.

Co-Founder & Partner

Direktøren for det hele. After spending 2022 turning the agency around, through some pretty, pretty hard work by everyone involved, I left for parental leave in 2023. 

We then handed over the reins of the agency to our lovely local employees, who rebranded it as RBL Impact. You should work with them!

R/OXY CEO

R/OXY was our Danish digital agency that we developed, set up and ran with a local Danish PA agency until 2022, when we took over the company in full and I spent a year as CEO.

R/OXY Co-Founder & Creative Director

Reform Act

People-powered campaigns, initiatives & movements that make change happen. Together with clients in Sweden, Scandinavia and across Europe. Introduced a completely new way of working with engagement-driven communications to Sweden and the Nordics and, I think, and the numbers show – was the best at it for the full run. As of 2024, Reform Act is integrated into Reform Society. But they are still the best at it.

Founder & Partner

From 2018 – 2020, I moved to Copenhagen to steer the Reform Act DK office in a combined Creative Director–COO-ish role. A big part of this was finding a new suitable business partner, which I and we eventually did when Reform Act was restructured into R/OXY in September 2020.

Creative Director, COO-ish, etc for Reform Act DK

Led, oversaw and took part in almost every facet of our creative and strategic delivery; meaning, everything. Some work sucked, a lot were good and some were beyond excellent. Wins and nominations in Guldägget, 100-wattaren, Pollie Awards, Reed Awards, etc. And bigger than awards: real wins on political issues and elections in Sweden and elsewhere.

Creative Director

Parallel to my Creative Director role, I also worked as Deputy CEO for a few years, when Reform Act grew from 6 people to 25+.

Deputy CEO

Dear Future

Dear Future was a digital communications agency that worked with global and Swedish brands and issues that mattered. The company was restructured into Reform Act in 2013.

Founder, Partner & Creative Director

Noko Jeans

Together with Tor Rauden Källstigen and Jakob Ohlsson, I founded and ran Noko Jeans – (the first and most likely last) jeans from North Korea. http://en.wikipedia.org/wiki/Noko_Jeans

Founder & Coordinator of Falconry

Great Works

From 2005 – 2010, I worked as an art director, copywriter and lead creative for clients such as ABSOLUT Vodka, JC Jeans & Clothes, Electrolux, Visit Sweden, Nokia, SVT and others, small and big, international and Swedish. Then I left to start my own agency.

Some of the work was plenty awarded, some wasn't even noticed ¯\_(ツ)_/¯

Lead Creative/Art Director/Copywriter

Värnpliktsnytt

Reporter

Unexpected advice and creative direction. Own projects, your projects, our projects. ❓ 👉 jacob@dearfuture.se

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