Jolera Inc.

Director of Demand Generation

PostBeyond by Influitive

Senior Demand Generation Manager

• Optimized Google Ads account from the previous agency, with 4x performance and 70% cost savings (Search/Display/Video).
• Responsible for the company’s global CRM cleanup project, auditing over 200,000 contact entries and implementing the new HubSpot platform with workflows and automation tools to drive sales and marketing efforts.
• Launched a successful new global channel program to over 100+ partners and created a new partner portal that included a learning management system.
• Orchestrated a successful Account-Based Marketing campaign utilizing HubSpot and LinkedIn to a very specific niche audience with a 40% conversion rate.
• Produced an Interview Series video podcast that involved over 30+ vendors and partners, such as Cisco, Microsoft, HP and others, which helped grow the company’s brand presence organically (search) by 50%.

Global Marketing Manager

• Launched a successful re-brand of the company and all of its product lines. The re-brand saw an overall organic unique visitor growth of 85,000+ in 2018 through our web channels.
• Worked on product development and product management from initial concept to launch of two successful new solutions. Collaborated with vendors to develop special initiatives and spiffs to increase sales throughout our channel program.
• Crafted an engaging marketing campaign that involved a mix of digital, print, event and organic web marketing strategies. Handled over $2 million in media spend, which resulted in a significant double-digital revenue increase YoY.

Marketing Manager

Forever Paradise

•	Led execution of strategic planning - facilitated strategic planning processes to clearly articulate client companies' vision, mission, value proposition, brand architecture, and positioning.
•	Acquired features on over 10 music blogs and was given high ratings linking back to the artist's social media accounts and website resulting in 800+ unique fans.

Digital Marketing Consultant

Apple

•	Collaborated with B2B team to manage large accounts regarding training and development including integrating; point-of-sale, inventory, customer relationship, and scheduling systems.
•	Facilitated hiring sessions and organized on-boarding sessions for selected candidates resulting in better performance in selected areas.
•	Lead and managed a team of trainers to be number 1 out of 29 stores by creating new and engaging customer experiences.

Creative Trainer

• Delivered quality workshops, mobile appointments, and training sessions which resulted in a consumer satisfaction rating of over 80%.
• Provided support and mentorship and shared technical knowledge with peers to raise the team's consumer satisfaction rating.

Technical Support Specialist

• Used professional customer service approach to understand the customer’s needs which resulted in meeting or surpassing the company's performance criteria of $200,000 per quarter.
• Executed several consumer based workshops with outstanding positive customer feedback with a score of 95% customer satisfaction.

Sales Specialist

Gold Note Productions

•	Monitored and managed all social media accounts and websites to ensure positive online presence using Instagram, Twitter, and Facebook for Business that reached over 10,000 new followers within 3 months.
•	Partnered with VEVO to provide free advertising with 1.3 million impressions for upcoming artist’s new music video.
•	Successfully operated Google Adwords and Analytics accounts to find a more profitable target demographic which garnered over 80,000 new unique visits to their website.

Modern Media Canada

• Responsible for the organization's website to ensure that it is running smoothly and is up-to-date.
• Maintained and developed Modern Media's digital image through managing social media accounts and student interactions.
• Researched and developed ways for new digital project management, task management, and document management techniques for the executive team (GroupMe, Omni, etc).

Director of Online Development (Internship)

Future Shop

- Used professional customer service approach to understand customer’s music, movie and gaming needs and offer the complete solution

- Executed merchandising and inventory related functions in accordance with company standards.

- Exceeded company standards on all key performance areas including sales volume, customer satisfaction and attach.

Sales Associate

Lemon Social

- Co-created a business plan & sales strategy for the start-up that allowed for 30 strategic partners for launch.

- Created and executed successful marketing strategies for over 90,000 potential consumer acquisitions for launch.

Consultant

United Way of Burlington and Greater Hamilton

- Coordinated plans for future events and obtained volunteers for them successfully.

- Researched and recommended solutions for document problems, including conflicts, interferences and errors/omissions within the organization. 

- Developed a website for the “Burlington Amazing Race” charity event, which streamlined their application process

Project Coordinator

Jacob Downey is an experienced marketing professional with a passion for driving demand and growth. With a background in B2B marketing and a focus on demand generation, Jacob has a proven track record of delivering results in highly competitive industries. He has expertise in marketing automation, digital advertising, content marketing, and sales enablement and is always looking for new ways to drive innovation and impact. Jacob is currently the Director of Demand Generation at Jolera.

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