Jacob Farmer

Muck Rack

Team Lead, Sales Development

- President’s Club 2023 Attendee
- Sourced $7 Million Dollars in pipeline; the highest pipeline sourced by any Sales Development professional in company history.
- Sourced $900,000 in annual recurring revenue and $1.03M+ in total revenue, ranking second in sales development history at the company. 
- Record holder on direct segment team for most meetings held in a month, along with most meetings booked in a month. Consistently hit or exceeded 100% of Meetings Held quota. Led team in self-sourced opportunities (~80%), which were generated from direct 1:1 communication with the prospect, excluding inbound interest.
- Hit 160% of Outbound Activity quota during tenure. 21% Conversion Rate on the Meetings Booked/Volume of Phone Conversations Ratio (Industry average is 6.6%).
- Developed and executed social selling strategies, sourcing ~18% of meetings from LinkedIn.
- Collaborated with Directors to execute key sales functions. Track record of cross-functional collaboration, working with over four internal stakeholders in different functional groups, such as marketing, revenue operations, events, people operations and more.

Senior Sales Development Representative, Strategic Accounts [Enterprise Market]

Sales Development Representative, Strategic Accounts [Enterprise Market]

Muck Rack is a Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Sales Development Representative [Mid- Market]

Farmer Framework

Tailored strategy, documentation, and execution solutions.

Client experience includes segments such as Tier 1 Media, Health Startups, Retail, Data AI, Leadership Coaching, Brick/Mortar Activations

Founder, Principal Consultant

Monumental Solar

Played a pivotal role in driving the company’s strategic growth and operational excellence. Entrusted with the mandate to shape and implement comprehensive marketing, operational, and business development policies, I successfully positioned the organization for scalable expansion.

	• Spearheaded initiatives to enhance brand visibility, significantly elevating our market presence and industry recognition.
	• Developed and implemented robust internal training programs and resources, fostering a culture of continuous learning and professional development.
	• Led talent sourcing efforts to build a high-performing team aligned with the company’s strategic vision.
	• Served as a strategic advisor to the Founder and CEO, providing critical insights and guidance on decisions impacting the company’s trajectory.

Interim President

National Small Business Association

Served on the Leadership Council and the Economic Development Issue Committee.

Celebrating its 75th Anniversary, NSBA is a staunchly nonpartisan organization and is proud to be America's Small Business Advocate. We represent all sectors and industries of the U.S. economy from retail to trade to technology -- members are as diverse as the economy which they fuel. NSBA advocates on their behalf before the Executive Branch, the Small Business Administration, Congress, and state regulatory and legislative bodies.

Leadership Council Member

Farmer Cleaning

- Recipient of the 2023 Super Service Award by Angi
- Sourced and managed a team of over ten contractors and five corporate employees.
- Leveraged six advertising and digital marketing mediums to generate over 500 qualified leads, driving $102,000 in total sales during tenure.

Founder

Lower

- Became licensed in 12 states to sell mortgage products.
- Called over 200 prospective clients daily, resulting in 50 new clients onboarded during my tenure.
- Consulted each prospective client on their pain points by actively listening to their needs, providing creative recommendations to achieve their financial goals.

Mortgage Loan Officer

Multidisciplinary business development professional.

Persistent and pragmatic sales development lead, with a proven record of success. 

Collaborative consultant capable of working with a wide variety of business structures. 

Innovative small business owner, with dreams to create something undeniable. 

Top Systems: Salesforce, Outreach, Hubspot, LinkedIn Sales Navigator, G-Suite, Microsoft Suite, Nooks, LeadIQ, Gong, Chili Piper, Google AdWords, Google Local Services Ads, Meta ads, OpenPhone, LeanData

Top Skills: Cold Calling, Strategic Multi-Channel Out-bounding, Account Mapping, Boolean searching, Swift Product Knowledge Adoption, Objection Management, Value centered email campaigns

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Jacob Farmer's Linkedin Analytics

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