SoFi

Sr. Director, Product Marketing - Protect, SMB, AtWork

Really Good Boxed Wine

Chairperson of the Board

Really Good Boxed Wine is designed to make you think differently about what can go in a box. We scour the globe to find the best winemakers and vineyards in the world, and partner with them to make amazing wine. Then, instead of putting it in a bottle, we put four bottles worth in a box, give you about a 70% discount on what the same wine would cost in bottles, and ship it right to your door.

Boxes let us sell premium wine at a reasonable price because we cut out the stuff that makes wine expensive. No heavy bottles, no costly corks. And as a gigantic bonus, our boxed wines have only about 50% the carbon footprint as bottled wines.

The technology in your box keeps oxygen out much better than bottles and corks, which means your Really Good Boxed Wine stays fresh for up to six weeks after opening.

Founder/CEO

Various

Angel investments through Queen City Angels and other direct engagements

Angel Investor

Ludlow Capital

Ludlow Capital is an entrepreneurial search firm looking to acquire and actively manage a consumer-facing Cincinnati-based company. Our target industries include CPG, eCommerce, B2C SaaS/technology, and food service/retail with multiple diversified revenue streams.

Founder/Managing Partner

Head of Product Marketing for SoFi Money, company’s fastest growing product & lead customer acquisition vehicle
• Drove +146% increase in SoFi Money users while reducing customer acquisition costs by 67%
• Key Results: +112% Funded Users, +71% Transaction Active, & +108% Avg. Daily Spend
• Presented weekly business updates to CEO, CFO, CMO, and Money Business Lead
• Led matrixed team of ~20 channel owners, creatives, project managers, & data scientists
• Led consumer & data-backed learning plans to develop new value prop & product innovation
• Built SoFi Money’s activation plans for SoFi Stadium as lead product integration into events
• Executed several major partnerships, including a Samsung partnership to place Money on all Samsung devices and cash-back partnerships with Lyft and DoorDash, each driving record levels of spend among members.
• Built acquisition and activation plans for all SoFi products at SoFi Stadium launch
• Key SoFi Stadium activation increased ToF +80% for SoFi Lending businesses at a 65% lower CAC

Sr. Director, Product Marketing, SoFi Money & SoFi Stadium

Intuit

Led the first-ever Intuit Brand marketing efforts to build Intuit into a top global tech brand & accelerate company growth
• Built a layered organization & managed team of 7 Sr Marketing Managers & Data Analysts
• Planned & launched $XXM integrated, multi-channel campaigns(TV, Digital, Social, PR)
• FY19 campaign delivered +50% lift in Brand Awareness, +10% lift in Portfolio Association, & consideration lift across all portfolio brands (TurboTax: +5%, QuickBooks: +14%, Mint: +17%)
• Secured partnership with NFL as first-ever Sponsor of the NFL Championship Games ($XXM)
• Led CSR strategy, GTM planning, & execution to build Intuit’s equity & reputation
• Rated “Outstanding” & Game Changer (top 10% employees for performance & potential)

Group Marketing Manager

Procter & Gamble

Led global Gillette Personal Care strategy and NA current business, and NA antiperspirant spray category innovation. 

Gillette Personal Care
 - Owned full N. American Gillette Personal Care P&L
 - Delivered >6% growth vs. prior year on Gillette Deo in FY 16/17; largest growth in 5+ years
 - Managed team of 30+ cross-functionals, 2 direct reports, and 10+ agency partners
 - Owned $XXM+ budget to deliver $130M+ NA sales & develop 2-5 year initiative plan
 - Developed global multi-year brand campaign to solidify Gillette deodorant’s market position
 - FY 16/17 media plan delivered +13% reach with -11% CPM on flat budget vs. FY 15/16
 - Worked directly with Latin America team to create global comms plans & product innovation  

North America Deodorant Innovation
 - Managed development of AP Spray launch in NA across Old Spice, Secret, & Gillette
 - Successfully launched 56% faster than usual with no setbacks technically or commercially

Brand Director, Gillette Personal Care & Deodorant Category Innovation: North America

“Top Rated” Sr. ABM company-wide known for innovative brand building on Old Spice NA
 - Delivered successive biggest years ever for Old Spice in revenue & profit in 14/15 & 15/16
 - Managed $XXM budget to drive $650M+ sales
 - Developed marketing plans to deliver 5%+ growth in FY 16/17
 - Built & delivered Old Spice’s biggest product launch in 5 years (in-market Jan. ‘16)
 - Briefed, managed, & executed Old Spice content on TV, digital, social, mobile, OOH, in-store
 
Awards Won:
 - Two 2016 Gold Cannes Lions in Film for both TV spots I developed with agency team
 - 2016 R.V. Goldstein Award for #1 P&G Brand/Country combination globally 
 - 2015 and 2016 Best of Brand for sustained growth in revenue, profit, share, & user growth

Sr. Brand Manager, Old Spice North America Delivery

Led "Best Of" and "Holiday" commercial initiatives across all P&G categories at top retailers
 - Delivered 2.7x $ Sales for “Best Of” and 1.8x $ Sales for "Holiday" vs. prior year in FY 13/14
 - Managed $25M+ budget to develop customized in-store & media programs at top retailers
 - Award Won: 2014 Shopper Marketing Effie for “Best Of” initiative

Sr. Brand Manager - Multi-Category Corporate Scale Marketing

Destination: Teach For America

Destination: Teach For America is the first and only book that holistically coaches the 50,000 annual applicants on Teach For America’s rigorous selection process
- Hit #1 on Amazon for books on “Education Leadership” less than one month after publication
- Successfully raised >$10k on Kickstarter to finance book development, design, & production
- Founded Pine Street Press, LLC to publish; make 10x per-sale royalty vs. traditional publisher 
- Letter to the Editor published in New York Times; feature article published in Huffington Post

Author

STARS - Sports Teaching and Reaching Students

STARS supports student-athletes in low-income schools by providing equipment and programming to promote academic success
- STARS-supported students exhibit 14% higher GPAs & 15.5% higher school attendance rates
- Raised more than $50k in funds and athletic equipment, donating nearly $30k in resources
- STARS helped 153 students on 13 teams through resources and academic support
- Rapidly incorporated & secured 501(c)(3) status in Summer 2011; launched in Oct. 2011

Founder/Executive Director

Teach For America

Selected from approximately 35,000 applicants for one of 4,000 positions to serve in a highly acclaimed national service corps
- Increased students’ mastery of core standards 29% to 79% in 09/10 and 31% to 83% in 10/11 
- In 09/10, 1 of only 4 math teachers in test year; met state goals for first time in over 10 years
- Created & implemented daily data-driven lesson plans for 306 11th grade students
- Founded after-school SAT prep program; students raised SAT scores an avg. of 140 points

Corps Member

Classically trained Brand builder (Procter & Gamble) and Fintech product marketer (SoFi & Intuit), with the passion and grit of an entrepreneur. Currently building Really Good Boxed Wine, a high-end boxed wine designed to change your perspective of what can go in a box.

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