VITRONIC Machine Vision North America

Lead marketing strategies, programs, and campaigns for North America.

Strategic Marketing Director

NIMBL, Techedge Group

Led marketing strategies for N. America, including branding, lead gen, digital marketing, and employee communications. Responsible for global communications at Techedge Group, leading brand, messaging, and website efforts globally.

Sr. Marketing Director

Downtown Center Business Improvement District

Led branding, digital, and content strategies for Downtown LA’s economic development and marketing programs. Expanded and refined content marketing and digital strategies, implementing measurements to track success. Ran omni-channel promotional campaigns to highlight and support hospitality, retail, and dining in Downtown LA. Spearheaded new website and CRM projects in order to modernize organization’s information infrastructure. Led robust SEO initiative for downtownla.com, increasing search traffic and ranking keywords.

VP of Marketing and Communications 

Stratasys Direct Manufacturing

Determined strategy and enhanced content marketing program, building integrated campaigns using digital, email, PR, and social to acquire leads and build brand recognition. Defined brand strategy and refined messaging from customer and market research, including new tagline. Supervised demand gen strategy for PPC search campaigns and new landing pages. Created nurture program after marketing automation conversion from Marketo to Pardot. Led all digital advertising and content syndication programs, generating leads and promoting brand. Project managed creation of new website on Sitecore CMS platform.

Marketing Communications Manager

Guinness Atkinson Asset Management

Led all marketing efforts at a boutique asset management company. Managed brand and  integrated positioning throughout all company materials. Designed and implemented multi-channel content marketing program that demonstrated thought leadership of portfolio managers. Project Managed design and development of a new company website. Launched two new open-end mutual funds to market, quickly developing market awareness and growing assets. Produced, edited and distributed company and fund materials to investors and prospects. Managed digital advertising and search marketing campaigns. Monitored web traffic in Google Analytics. Updated company website and maintained SEC marketing compliance standards.

Marketing Manager

Beverly Hills Chamber of Commerce

Developed, managed and supported all marketing and communications projects and strategies.  Coordinated conversion and implementation of new CRM database for organization.  Managed redesign, development and database integration for BeverlyHillsChamber.com.  Promoted Chamber events to drive awareness, attendees and revenue. Wrote and edited articles, press releases, website and marketing copy to highlight Chamber programming to members and the Beverly Hills community.

Interfaced directly with local media, providing and scheduling interviews, distributing press releases and managing press coverage and attendance at event functions.  Managed two publications: Beverly Hills magazine and annual directory, Beverly Hills: The Guide.  Led coordination among Chamber, City of Beverly Hills and licensing agency for licensing program for Beverly Hills shield and Love, Beverly Hills XX trademarks.

Director of Communications

Quadient

Planned and implemented all internal and external marketing communications strategies. Managed budget and defined strategies for branding, advertising, public relations, digital marketing and development, collateral design, and printing for marketing department. Supervised development of marketing projects, including product brochures, ad campaigns and online promotions. Built strategy and led implementation for integrated marketing campaign promoting value proposition. Planned and strategized digital marketing campaigns to increase site visits and sales leads.  

Implemented new brand nationwide across all company materials.  Led internal communications programs including quarterly company newsletter, quarterly company update meetings and Intranet.  Developed customer case studies published in trade magazines, used for sales enablement and referenced in digital and direct marketing campaigns.  Wrote and edited corporate communications, including customer letters, newsletter articles, case study and industry articles from corporate executives.

I tell stories -- stories that build brands, inform professionals, grow audiences, and drive revenue.  Content and imagery are my favorite tools. From video to digital to print, I lead projects, programs and campaigns from strategy and planning all the way through execution and delivery. My efforts result in engaged customers, enhanced marketing systems, effective communications and profit-driving teams. 

Specialties: Strategy | Digital Marketing | Project Management | Writing & Editing | Branding | Web Development | Content Marketing | Design Management | Advertising | Collateral Development | Public Relations | Print Management | Video Production | Corporate Communications | Event Marketing 

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