VidCon

Overseeing all programming responsibilities for VidCon Globally. 

- VidCon Anaheim
- VidCon Baltimore
- VidCon Mexico
- VidCon Sao Paulo

Programming Director, VidCon

Working across all our International event portfolio: 

- VidCon Mexico
- VidCon Sao Paulo 
- VidCon Abu Dhabi
- VidCon Madrid
- VidCon London
- VidCon Australia (2018-19)

Programming Director, VidCon International

Programming Director, Europe

Studio71

Working across a roster of digital native talent to manage their growth, brand, business, and commercial opportunities.

Talent Manager

Instrumental.

- Creating new revenue streams for the company. 
- Working closely with Warner Music, licensing and sign music based projects. 
- Developing and creating music projects. 
- Signing influencers to Book publishing, TV, Music and Merch licensing deals. 
- Maintaining partnerships with Key licensing companies- Hachette, NBC and Warner Music.
- Creating and negotiating licensing contracts.
- A&R new Influencer deals. From initial contact all the way through to contract signing. 
- Working direct with Management, Agents and Influencers.
- Helping to secure partnerships with artists. 
- Upstreaming Musical talent and projects to Warner Music and other major labels.

Senior Artist and Project Manager

- Responsible for building strong relationships with some on the worlds biggest social talent. 
- Working closely with the companies’ brand agency to find and pair talent to brand campaigns. 
- Project/Artist managing brand campaigns- (Boohoo, Jack Wills, Channel 5).
- Creating new brand opportunities for our brand Influencer roster. 
- Both artist and client facing.
- Responsible for building an Influencer brand network of over 250 Influencers. Total combined social reach of over 250M+.
- Building and maintaining relationships with MCN’s, agencies, talent management companies and artist direct. 
- Working with top Social talent influencers in Music, gaming, fashion, sport and Beauty.
- Helping build systems for the Brand agency to run more efficiently. 
- Managing brand/artist budgets.
- Attending key social events with social talent.
- Building relationships with key Influencer events worldwide.

Artist Relations

Instrumental is a forward thinking artist development label / management company. Dealing with mainly Youtube acts in particular, Instrumental's strategy is to build fan bases that entice brands of all kinds who want to reach a certain target audience. With this help from brands and the direct relationship to fans, the idea is that these acts will grow and only partnering with a major label should it fit the project.

- Day to day diary management for key managed talent. 
- YouTube channel management for our managed talent.
- Creating bespoke YouTube channel growth strategies for talent.
- Implementation and successful execution of social media campaigns. 
- A&Ring new talent to the growing company roster.
- Creating marketing strategies for artist campaigns. 
- P&L for clients.
- Creating new business opportunities for managed clients. 
- Since I began working at Instrumental my artists gained...
Spotify Streams: 3.4M+
Youtube Subscribers: 750K+
Youtube Views: 76.5M+

Self-employed

- Responsible for general artist admin, merchandising, PR, organising tour booking and                 sponsorship/Endorsement deals.
- Developing artist branding.
- Liaising with labels and artist lawyer.
- Organisation and Administrative day to day task. 
- Responsible for Finances and Tour support.
- Diary Management and Organisation of schedules

Music Management

The New inventive Bar Company

- Training and development of 600+ bar and floor service staff members to date.
- Visual Merchandising of various products through a variety of display types.
- Event Management for weekly launch parties.
- Bar Setup Operations of over 20 bars; planning and managing.
- Giving Spirit, Wine, Beer and Cider nosing/tasting sessions.
- Brand Training for Revolution Bars.
- Cocktail development on going for development of brand.
- Stock control.
- Frequent travelling, large energy, passion, high intensity.

Courses:
People Management
Train the Trainer
Coaching

Evolution Assistant

MC9 Music Ltd

A&R / Artist Development

PIAS

Digital Intern

Surface Unsigned

Stage Manager

Programming Director, VidCon | Creator Economy Enthusiast | Live Events Specialist | Influencer & Talent Management | Building The Best Fan Experiences

I’m an Event Producer and Programming Director for VidCon International, working across all VidCon international portfolios of events across 5 continents. With experience managing, booking, and programming some of the world's most exciting and well-known talent and speakers. 
With over 10+ years experience working in the Music and Entertainment industries, I am particularly interested in the Creator Economy and journal my thoughts weekly on LinkedIn.

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