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Highly motivated, innovative and results driven digital marketing specialist. I'm currently working as a paid search strategist at one of Australia's leading digital marketing services and a member of the "love what I do" club. My favourite thing about my current role is that I get to apply data driven insights to better understand users’ needs and behaviours, which allows me to consistently improve the performance of my clients’ campaigns. Additionally, I’m passionate about data storytelling and the benefits it has for both businesses and the user experience. The greatest compliment I've received at work is that I'm "an exciting, out of the box thinker that brings some special knowledge to the team that lifts us all". Having an educational background in digital and traditional marketing and law, I really enjoy utilising both the analytical and creative skills I have developed in my day to day role. When I’m not doing what I love at work I enjoy trying out new recipes in the kitchen, seeing live music, travelling and taking my pup, Romeo, to the beach.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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