Folio3 Software

Managing Performance Marketing of multiple B2B divisions at Folio3

Head of Performance Marketing

Institute of Business Management

Visiting Faculty

Optimyse

Managing Growth and Performance Marketing of 7-Figures SaaS Clients

Senior Manager - Performance Marketing

Gaditek

- Responsible for managing performance marketing projects under Cyber Security division. 
- Manage the implementation of digital initiatives to enhance PPC campaign effectiveness.
- Manage performance marketing spend to ensure achievement against business goals.
- Work closely with cross-functional teams with SEO, Growth, Finance, Design & Development. 
- Manage direct report in the performance marketing team. 
- Staying up to date with emerging marketing channels and digital trends.

Performance Marketing Manager

PureVPN

- Manage the implementation of digital initiatives to enhance PPC campaign effectiveness.
- Manage performance marketing spend to ensure achievement against business goals.
- Work closely with cross-functional teams with SEO, Growth, Finance, Design & Development.
- Manage direct report in the performance marketing team.
- Staying up to date with emerging marketing channels and digital trends.

Ziauddin University

Facilitating Online Media Management & Digital Strategy Courses at Ziauddin College of Media Sciences.

Adjunct Faculty

Dawn Media Group

- Manage 30 million impressions global ads inventory via Programmatic advertising. 
- Plan, execute and measure multi channel marketing campaigns for digital verticals. 
- Assist business development teams through web analytics, data-mining and analytical reports. 
- Identify new business development opportunities in digital segments. 
- Develop user flows, user experience, marketing collateral and eco-system of digital platforms. 
- Measure and report performance of digital marketing campaigns against goals (ROI and KPIs). 
- Promote DAWN digital products in nationwide exhibitions, events and seminars.
- Collaborate with agencies, vendors, design, development and editorial teams. 
- Manage digital partnerships with MNCs, SMEs and Technology Startups.

Category Manager

TradeKey

- Lead Paid Search Marketing Teams on Google, Bing and Baidu.
- Manage Strategic partnership with Google, Bing and other leading search engines. 
- Build Revenue generation projects via Search Marketing on Google, Linkedin and Baidu. 
- Develop and nurture new talent in paid search and social media. 
- Manage weekly, monthly and annual performance of SEM Teams.
- Ensure value delivery of SEM by building relationship with customers.

Achievements:
- Lead largest Google certified agency in Pakistan with 15+ Certified Professionals
- Developed ROI Model within B2B campaigns in major manufacturing industries. 
- SEM/PPC on Chinese Search Engines Baidu, Sogou, So360 and Google for Lead Generation. 
- Designed one-click Dashboard to manage payment/billing process of 2500+ SEM customers. 
- Post Pay Billing integration in Google Adwords to manage monthly budget through MDS.
- Channelize new business opportunities in China and Global Business Development departments.
- Triple Serving special approval from Google for serving 3 ads within single domain
- Integrated Customer Value delivery process by growing customer from smaller to larger budgets.
- Built fresh team with through technical training and nurturing process.   
- Awarded as Emerging Manager of 2013.

Head of Paid Search (SEM / PPC / Social Media)

- Advanced Keywords Research.
- New Campaigns setup and its optimization.
- Optimize campaign keywords with creative ad copy, landing pages & bidding strategies.
- Identify & report key performance indicators and opportunities for improvement.
- Multiple Google Adwords management & its reporting.
- Research innovative ideas & best practices of Search Engine Marketing.
- Mentoring team with Search Engine Marketing basics
- Stay updated with new advances in Google Adwords & SEM.
- Developing testing Plans, implementing new strategies and measuring the results
- Integrate strategies into other marketing channels such as SEO & Social Media.

Senior Executive (SEM / PPC)

- Industrial Content writing
- On-page optimization integration
- Off-page optimization research 
- Industrial Keyword research
- Competitors website analysis
- Business Industrial Keywords research & sampling
- Website traffic Stats analysis & reporting
- SEO Strategic ideas & Plan reporting
- SEO Copywriting 
- CMS based websites management on Wordpress & Joomla

SEO Executive - Web Marketing

Dewan Mushtaq Group

- Advise customers on the care and value of cars in accordance with OEM guidelines
- Handle telephone inquiries regarding appointments and work in process
- Implement effective Hyundai, KIA and Mitsubishi service marketing program.
- Cost Estimation of Parts and Labor after detailed inspection 
- Process entire daily job orders, invoices and sublets

Service Consultant - After Sales

Jez Creations

- Designed and developed Web 2.0 Websites for international clients.
- Optimized individual websites projects on performing SEO Keywords
- Lead web design & development teams in different outsourcing projects.
- Manage web hosting, email system, web analytics and server response Issues.
- Provided comprehensive SEO Analysis to clients for improving better visibility on Search Engines.

Lead Web Architect

Performance Marketing | Growth | User Acquisition | Digital Strategy

Growth Marketing Professional with more than 14 years of diversified experience in B2B Marketplace, News & Media, SaaS, Digital Agency and eCommerce startups. 

Core expertise includes Performance Marketing, Digital Strategy, SEO and Digital Analytics.

Specialties: 
» Performance Marketing
» Product Marketing
» Digital Analytics
» Ads Copywriting 
» Landing Page Optimization
» Conversion Rate Optimization (CRO)
» Search Engine Optimization (SEO)

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