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I'm a marketer and editor with 15 years' experience spanning retail, startups and publishing. I bought then built Cooki Haircare, a D2C e-commerce brand selling solid shampoo (that actually foams!), where I grew online orders by 10 times in a year profitably to seven figure revenue. In 2024 I also acquired e-commerce interiors brand, Eurowalls, which imports premium wallpapers and murals from Europe into the Australian and New Zealand market. Previous lives include marketing roles at David Jones, the ABC, tbh Skincare, Westfield, Boost Lab and Floraly. I've been published in the New Zealand Listener, the ABC and InStyle Australia, and have edited books on topics from fashion to psychology. I love chatting e-commerce, brand marketing and publishing - my DMs are open!
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