Gen™

Senior Marketing Manager - Partner Marketing

BitPay

--Managed all paid media acquisition marketing channels, including Google App Campaigns, Facebook Ads, Twitter Ads, Reddit Ads, Apple Search, and Influencer programs
--Drove app installs, in-app purchases & card program sign-ups
--Decreased Google cost per in-app event by 34%
--Implemented new products, such as Custom Product Pages, resulting in a 91% increase in installs
--Oversaw implementation of MarTech tools - Segment, AppsFlyer, Mixpanel
--Increased partner customer LTV by 35%

Senior Digital Marketing Manager

Pangea Money Transfer

--Collaborated cross-functionally with stakeholders in product, engineering, and customer experience to ensure overall company KPIs were achieved
--Managed all acquisition marketing channels (SEO, PPC, Facebook, UAC, Apple Search, affiliate, influencer) and associated external agencies & platforms
--Managed marketing relationship with whitelabel partner
--Worked within Looker, Mixpanel, and Google Analytics to track attribution for online & offline tactics
--Worked closely with product managers on roadmap prioritization, customer research, and go-to-market timelines

Digital Marketing Lead

Zacks Trade

--Managed paid search, social media (paid & organic), conversion tracking, affiliate program, email marketing, vendor relationships, and all marketing efforts
--Implemented ActiveCampaign email marketing automation with Salesforce integration
--Drove top performing month for overall target (funded accounts)
--Decreased CPA 21% YoY

Digital Marketing Manager

Nadex

--Generated demand and acquired customers via Google Ads, BingAds, Display & Video 360, YouTube, programmatic campaigns & publisher direct deals
--Tracked multi-touch attribution through DoubleClick, Google Analytics, Omniture & Tableau
--Established measurement procedures for awareness marketing tactics such as video
--Owned all aspects of digital tests on new products (such as OTT) - set KPIs, created tags, set expectations, maintained relationships, analyzed results
--Managed relationships with the creative agency, outside vendors, and freelancers
--Increased overall paid landing page CVR by 15% by use of best practices and Unbounce
--Increased YouTube conversions YoY by 63% while decreasing CPA by 16% in FY18
--Improved CVR of demo account landing page by 137% while decreasing CPA by 30%

--Decreased paid search CPA 40% & increased CVR 18% in first year
--Collaborated cross-functionally with stakeholders within sales & product teams on overall strategy 
--Managed paid search (PPC), Facebook, Twitter, and DisplayVideo accounts
--Developed overall remarketing strategy - cart abandonment, recency, and customer match groups

PPC & Display Specialist

Mindshare

--Managed search strategy & client relationship on $10M account with 5 business units
--Managed and executed paid social program - FB, TW & LI
--Managed & trained two associate-level employees on paid search & social media advertising
--Collaborated with media planning team to create annual plans, reporting & analysis

Account Manager, Search

3Q Digital (formerly PPC Associates)

--Managed client relationships - lead weekly calls & QBRs, drove strategy, recommended budget allocations
--Launched client search accounts from scratch; managing budgets ranging from $10K-$200K per month
--Grew clients' online acquisition efforts up to 105% YoY
--Delegated tasks to associates; provided guidance & feedback
--Created content for the company blog.

Search Account Manager

--Performed all optimizations & daily reporting for paid search accounts
--Performed ad hoc tasks relating to company growth - interviewed candidates, assisted with re-brand collateral, and helped organize office move
--Worked at the company during a time of 400% growth

Production Manager

Chicago Sun-Times

--Supported the Vice President of Corporate Advertising, three managers, and 16 account executives
--Coordinated special projects, such as scheduling training sessions on new software for 300 employees
--Managed Outlook calendars, inboxes and contact databases; scheduled weekly business travel
--Managed ordering, invoices, scheduling, and general office upkeep for the corporate sales department

Executive Assistant

TMP Directional Marketing

--Responsible for $1.3M in revenue on True Value account
--Placed yellow page advertising for over 100 True Value franchises
--Developed relationships with clients & publishers; recommended advertising plans
--Developed relationships with national and independent phone directory publishersCo-hosted the TMP booth at the National Fall Market for True Value in Las Vegas

Account Executive

--Assistant to department responsible for approximately $10 million in revenue a year; Opened $50,000 of new business
--Managed desks of multiple account managers for months at a time during turnover or vacations
--Managed media kits, advertising contracts, and marketing research presentations
--Trained new sales assistants

Arts & Entertainment Advertising Sales Assistant

Specialties: Paid Media, Performance Marketing, Acquisition Marketing, App User Acquisition, Data Analysis, CAC, CPI, LTV, CVR, Microsoft Excel, Google Sheets, Google Ads, Facebook Ads, Twitter Ads, Reddit Ads, LinkedIn Ads, Apple Search, YouTube, Programmatic, Remarketing, Display, ASO, Mixpanel, Looker, AppsFlyer, Segment, Influencer Programs, Landing Page Optimization

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