Pupsentials

Owner

🚀 We just launched the new Pupsentials website and the results already speak for themselves

In 2023, when we were running Pupsentials with duct tape, grit, and late nights, we joined SKU. That is where we met Katie Kravit from Ugly Wolf, our mentor who completely shifted how we thought about brand, customer experience, and product clarity.

Kyndall Chambers and I walked out of one of those early sessions and said, “One day, we are hiring Katie. We will figure it out, we have too!”

& This year we finally made it happen, and it has been one of the best investments we have made in our business.

Katie Kravit and the Ugly Wolf team did not just redesign our website.

They rebuilt the entire experience of Pupsentials.
Here is what happened the week we launched:
📈 Conversion rate doubled (2% -> 4%+)
 📉 Customer support tickets dropped significantly (yay!)
 💛 Customers are spending more time on the site, exploring, customizing, and ordering without friction
 🎨 Our brand finally looks and feels like the company we have grown into
It feels clean.

 It feels elevated.
 It feels like the grown up version of Pupsentials.
And we are only getting started.

Katie, thank you.
Thank you for believing in us early.
Thank you for challenging our thinking.
Thank you for holding a standard that pushed us to level up.
You helped unlock the next era of our brand and we are so grateful.

The new Pupsentials website is live and we would love to know what you think. The feedback so far has been incredible.

This was more than a refresh.
It was a reset. A relaunch. A foundation for the next chapter.
Huge shoutout to 
- Cassandra J. Klepac for the beautiful imagery + photography 
- Connor Bates for the killer videos + friendship
- & our mentors SKU, Carolina Schulten, Buff Greebe, Adam Greenbaum, Julie Nelson, Julie Steinhagen, Matt LeMay, Michelle Breyer, Michael Filippi, Lyn Graft  
- models from Wallflower Management 
- dog model owners Erynn L.  
The future is looking big.
New products. New experiences. New partnerships.
This is only the beginning.

Let us know what you think!! 
Jake and Kyndall
Co Founders, Pupsentials 🐾
#embroidery #websiteredesign #smallbusiness

Jake Chambers

Co-Founder, Creative Director, & CEO at Ugly Wolf

Ugly Wolf

Co-founder of Pupsentials

Photographer / Director / Content Production

CEO, Stōkt Studios LLC

President and Co-Founder at LaunchSpace LLC

Executive Director at SKU | Mentor | Investor | Advisory Boards in CPG and Consumer Health

3x Founder / CEO | 1x Global CMO | Investor + Growth Hacker in the Pet Industry | Building the world’s largest pet end-of-life platform to honor my dog - Love, Baxter

Consumer Brand Strategic Consultant | Fractional Chief Commercial Officer & GM | Start-up Advisor | Mentor | Investor | I help consumer brands grow & improve profit with commercialization & channel/retail strategies

Brand & Creative Leader | Co-founder & Mentor

Author of IMPACT-FIRST PRODUCT TEAMS | Consultant and advisor | Maximizing the impact of product managers, teams, and orgs

Chief Marketing Officer at SKU

Founder | Creative Strategist | Brand Architect | Advisor |

Helping founders create & tell great stories so they can win

Wallflower Management

Social Media Coordinator | Content Creator

Co-Founder at Pupsentials | Forbes 30 Under 30

Honored to be named to the Forbes 30 Under 
30 list in Retail & Ecommerce. Read more here : https://lnkd.in/gQhyXrQK 

PUPSENTIALS started as a small family idea at our front bedroom, created simply to celebrate our four unique dogs (now five). Today, it’s grown into a brand powered by love, craftsmanship, and an incredible community who trust us with something as personal as their pets.

None of this would be possible without my incredible wife and brilliant co founder Kyndall Chambers, our hardworking and mighty team, and all of our mentors + family/friends who have supported us. I can’t forget the tons of pet obsessed dog parents. 

This is a reminder that heart-led family businesses can be something special, and that this is only the beginning.

Thank you, Forbes  & Alexandra York + team 🙏 
Thank you to our mentors, SKU Buff Greebe Carolina Schulten Katie Kravit Lindsey Walker Lyn Graft Matt LeMay Julie Nelson Brooke Wilson Michelle Breyer Michael Filippi
And partnerships with Uncommon Goods

Forbes

PUPSENTIALS

Editor at Forbes, covering 30 Under 30 and founders

Transformational Supply Chain & Ops Executive | 13 Years Expertise in Demand & Supply Planning, Inventory Optimization, Manufacturing/Procurement Strategy and S&OP

Obsessed with supporting and connecting people | CPG advisor | Leadership coach | Strategic thinker & builder

Uncommon Goods

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